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Social Impact and Inclusion

Stars Across NBCUniversal's Portfolio Unite for a Reimagined 'The More You Know' Campaign

Jonathan Bailey, Craig Melvin, Tony Goldwyn, Heather Dubrow, and more NBCU talent raise awareness about timely issues through impactful PSAs debuting across linear, streaming, and social.

The More You Know

November 03, 2025

NBCUniversal's acclaimed PSA campaign, The More You Know, today unveiled a new slate of content designed to raise awareness around some of today’s most pressing social challenges. The latest suite of 30 PSAs and social videos address the topics of acceptance, addiction, domestic violence, loneliness, kindness, mental health, scam awareness, and social media use. The PSAs and social videos will run across Comcast and NBCUniversal platforms, continuing the campaign’s legacy to inform and drive meaningful conversations.  

This year's campaign features talent from across NBCUniversal’s portfolio, including NBC, Bravo, Peacock, NBC News, Telemundo, and Universal Pictures. Notably, Olivier Award winner Jonathan Bailey, who plays Fiyero in Wicked: For Good – the epic conclusion to Universal's global cinematic phenomenon – stars in a PSA about the importance of acceptance, a central theme in Wicked: For Good, timed to the film's theatrical release on November 21. 

The iconic brand continues to reinvent itself and draw star power, driving NBCUniversal's legacy of meaningful social impact. As the company prepares to celebrate NBC's 100th anniversary in 2026, The More You Know is debuting a “Back to Our Roots” concept, drawing upon the intimate yet bold production style of its most memorable PSAs from the ‘90s. NBC News’ Blayne Alexander, Andrea Canning, Savannah Guthrie, Josh Mankiewicz, Craig Melvin, Keith Morrison, Al Roker, and Savannah Sellers share personal messages on topics close to their hearts, ranging from kindness to wellness to domestic violence. Produced by NBCUniversal's in-house creative team, these PSAs utilize topic-specific sets, dynamic camerawork, and thoughtful editing to get viewers’ attention. 

I love The More You Know. I grew up on [it]. Watching Saturday morning cartoons in Columbia, South Carolina, I would actually wait for the PSAs to pop up. I’m thrilled that one of my favorite institutions here at NBCU is back, and I’m back doing them.

— Craig Melvin, co-anchor of NBC's TODAY

The More You Know is also leaning into NBCUniversal's reality television universe to spread positive messages about mental health and kindness with Bravo. The Real Housewives of Orange County's Heather Dubrow stars in PSAs that encourage fans to be mindful about how much they're scrolling. This follows social-first collaborations earlier in the year that pulled clips straight from episodes of Summer House and The Real Housewives of Salt Lake City and turned them into teachable moments, leveraging the popular "POV" trend to inspire action.  

Additionally, The More You Know launched its first animated PSAs in July to spotlight mental health and connect with Generations Z and Alpha on this resonant topic. To broaden the reach of this timely message, the brand also recently translated one of the PSAs into Spanish, voiced by the host of En Casa con Telemundo, Aleyda Ortiz. 

Over the past year, The More You Know has demonstrated that its core brand values and topical themes can translate across platforms, reaching new audiences with lasting relevance and resonance. The More You Know will continue to give voice to the most pressing societal issues of our time, and we hope our refreshed brand format that embraces bold, creative storytelling will deepen our connection with viewers of all ages and spark meaningful conversations. 

— Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal

The talent featured in the 36th year of The More You Know are:   

  • Terry Crews, Host, NBC’s America’s Got Talent – view PSA  
  • Akbar Gbajabiamila, Co-host, NBC's American Ninja Warrior – view PSA 
  • Matt Iseman, Co-host, NBC's American Ninja Warrior – view PSA 
  • Simone Joy Jones, Peacock's Bel-Air – view PSA 
  • Tamberla Perry, NBC's Brilliant Minds
  • Zachary Quinto, NBC's Brilliant Minds – view PSA 
  • LaRoyce Hawkins, NBC's Chicago P.D. – view social 
  • Steven Weber, NBC's Chicago P.D. - view social  
  • Blayne Alexander, Correspondent, Dateline NBC – view PSA  
  • Andrea Canning, Correspondent, Dateline NBC – view PSA 
  • Josh Mankiewicz, Correspondent, Dateline NBC – view PSA 1 and PSA 2 
  • Keith Morrison, Correspondent, Dateline NBC – view PSA  
  • Deidre Hall, Peacock's Days of Our Lives – view PSA 
  • Rob Wilson, Peacock's Days of Our Lives – view PSA 

  • Aleyda Ortiz, Host, Telemundo’s En Casa con Telemundo – view PSA 

  • Tony Goldwyn, NBC's Law & Order – view PSA 
  • Odelya Halevi, NBC's Law & Order – view PSA 
  • Kelli Giddish, NBC's Law & Order: Special Victims Unit – view PSA 
  • Savannah Sellers, NBC News NOW Anchor and NBC News Correspondent – view PSA 
  • David Alan Grier, NBC's St. Denis Medical – view social 
  • Kaliko Kauahi, NBC’s St. Denis Medical – view social 
  • Kahyun Kim, NBC's St. Denis Medical – view PSA 
  • Mekki Leeper, NBC's St. Denis Medical
  • Allison Tolman, NBC's St. Denis Medical – view PSA 
  • Amanda Batula, Bravo's Summer House – view social 
  • Heather Dubrow, Bravo's The Real Housewives of Orange County – view PSA and social 
  • Mary Cosby, Bravo's The Real Housewives of Salt Lake City – view social 
  • Angie Katsanevas, Bravo's The Real Housewives of Salt Lake City – view social 
  • Savannah Guthrie, Co-anchor, NBC's TODAY; Chief Legal Correspondent, NBC News – view PSA 
  • Craig Melvin, Co-anchor, NBC's TODAY – view PSA  
  • Al Roker, Weather and Feature Anchor, NBC's TODAY – view PSA 
  • Jonathan Bailey, Universal Pictures' Wicked and Wicked: For Good – view PSA 

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