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NBCUniversal Looks One Year out to Paris 2024

June 07, 2023

NBCUniversal is gearing up to deliver an unparalleled viewing experience to fans worldwide for the Olympic and Paralympic Games Paris 2024.

With just one year out, Savannah Guthrie, Team USA athletes, a partnership with The Knot, and even more celebrities are part of NBCUniversal’s “Save the Date” campaign that will help fans get ready for next summer’s highly anticipated Olympic and Paralympic Games Paris 2024, scheduled for July 26 – Aug. 11, and Aug. 28 – Sept. 8, respectively.

Backed by the power of NBCUniversal’s Symphony promotional engine, the bespoke campaign kicks off a yearlong marketing and promotional effort that will drive viewers to NBCU’s coverage of the biggest media event of 2024.

This week, Savannah Guthrie is broadcasting live from Paris on June 7-8 to talk to NBC Olympics primetime host Mike Tirico as well as Team USA athletes Noah Lyles, Sydney McLaughlin-Levrone, Jordan Chiles, Shilese Jones and Konnor McClain. While in Paris, Guthrie will highlight some of the city’s most iconic landmarks, and preview what’s ahead for Paris 2024.

The campaign, running through August will consist of the following pillars:

  • Musical legend Dolly Parton, the Minions, and WWE superstar Roman Reigns and his special counsel Paul Heyman star in a promotional video in which they are offered unbelievable opportunities next summer only to turn them down because they have already saved the date to watch the Paris Olympic and Paralympic Games. The promo premiered June 1 during a new episode of Bravo’s Top Chef World All-Stars in Paris featuring Olympians and Paralympians in a Quickfire Challenge, presented by Delta Airlines, Official Airline of Team USA. The spot will run across numerous NBCU platforms throughout the summer. Additional celebrities will star in subsequent versions. Click here to watch.
  • TODAY will celebrate next summer’s Olympics with Savannah Guthrie broadcasting live from Paris on June 7–8. Guthrie will talk to NBC Olympics primetime host Mike Tirico as well as Team USA athletes Noah Lyles, Sydney McLaughlin-Levrone, Jordan Chiles, Shilese Jones and Konnor McClain. While in Paris, Guthrie will highlight some of the city’s most iconic landmarks, and preview what’s ahead for Paris 2024.
  • NBCUniversal is also partnering with digital wedding planning authority and vendor marketplace The Knot, to launch a custom landing page to promote NBCU’s coverage of Paris 2024. Styled in the elegant design of a traditional wedding website and playing off the “Save the Date” theme, the landing page will include details about the athletes, events and how to watch NBCU’s programming. The Knot will also promote the landing page through their email newsletter and will amplify NBC Olympics’ social media posts across its social platforms (@theknot).

To celebrate TODAY’s incredible week of guests, Peacock is giving subscribers the chance to stream the first two hours of TODAY live Tuesday, June 6 through Friday, June 9 without upgrading.

NBC, Peacock, and Telemundo will present live coverage of the Opening Ceremony on Friday, July 26, 2024.

NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.