NBCUNIVERSAL LAUNCHES NEW “THE MORE YOU KNOW” CAMPAIGN FOCUSED ON SOCIAL JUSTICE, EQUALITY AND CIVIC ENGAGEMENT
September 15, 2020 – New York – NBCUniversal has announced a new series of “The More You Know” that speaks out against systemic racism and speaks up for social justice, equality and equity. Developed in collaboration with leading social and racial justice organizations Fair Count, The Leadership Conference on Civil and Human Rights, the NAACP, the National Action Network and the National Urban League, the campaign focuses on how everyone can be an agent for change by standing up against injustice, teaching children about equity, and the importance of voting and completing the census, especially for how it impacts the Black community and communities of color.
“At NBCUniversal, we have pledged to dedicate our platforms to raising awareness and contributing to lasting reform against racial injustice and systemic inequality,” said Craig Robinson, Executive Vice President and Chief Diversity Officer, NBCUniversal. “For over 30 years, ‘The More You Know’ has sought to bring light to the nation’s most pressing social issues, and we hope this new iteration will continue to educate, encourage and inspire people of all ages to take an active role in improving the world we live in.”
The campaign kicked off yesterday on NBC’s TODAY with an exclusive look at a spot focused on teaching children about inclusion and acceptance. The first spots that will be rolling out over the next few weeks are now available on TheMoreYouKnow.com. The site includes comprehensive resources and educational guides dedicated to diversity, equity and inclusion.
Stars participating in the campaign include: Carlos Adyan (“En Casa con Telemundo”), Freema Agyeman (“New Amsterdam”), Notah Begay III (NBC Sports), Gizelle Bryant (“The Real Housewives of Potomac”), Kandi Burruss (“The Real Housewives of Atlanta”), Kelly Clarkson (“The Voice”), Victor Cruz (E! News), Dexter Darden (“Saved by the Bell”), Ester Dean (“Songland”), Rosci Diaz ("Cannonball"), Ryan Eggold (“New Amsterdam”), Soleil Moon Frye (“Punky Brewster”), Melissa Fumero (“Brooklyn Nine-Nine”), Damon Hack (Golf Channel), Zuri Hall (“Access Hollywood”), Dulé Hill (“Psych 2: Lassie Come Home”), Ana Jurka (“En Casa con Telemundo and Titulares y Más”), Aneudy Lara (“100 Días Para Enamorarnos”), Howie Mandel (“America’s Got Talent”), Christopher Meloni (“Law & Order: Organized Crime”), Wendy Osefo (“The Real Housewives of Potomac”), Jeimy Osorio (Telemundo), Nina Parker (E! News’ “Nightly Pop”), James Roday Rodriguez (“Psych 2: Lassie Come Home”), Nichole Sakura (“Superstore”), Jocko Sims (“New Amsterdam”), Chris Sullivan (“This Is Us”), Justin Sylvester (E! News’ “Daily Pop”), Elyfer Torres (“Enemigo Íntimo”) and Reno Wilson (“Good Girls”).
About The More You Know
“The More You Know” (TMYK) enlists the power of NBCUniversal’s talent and platforms to bring the nation’s most pressing issues to the forefront. Featuring hundreds of NBCUniversal’s biggest and brightest stars in entertainment, news and sports, this iconic Emmy-Award winning campaign has also included several U.S. Presidents and First Ladies and medal-winning U.S. Olympians to educate, encourage and inspire people of all ages to take an active role in improving the world we live in. In its 30-year history, TMYK has partnered with leading nonprofits and agencies to ensure it delivers the most credible, useful, and timely information possible.
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a division of Comcast Corporation.
Angela Yang, 212-413-6774, Angela.Yang@nbcuni.com