Chief Executive Officer
Jeff Shell was named Chief Executive Officer of NBCUniversal in January 2020. He oversees the company’s valuable portfolio of news and entertainment television networks, a premiere motion picture company, significant television and sports production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Previously, Shell was Chairman of NBCUniversal Film and Entertainment. In this role, he oversaw the content creation, as well as the programming and distribution engines behind NBCUniversal’s film and network television businesses, including NBC Entertainment, Universal Filmed Entertainment Group (UFEG), Telemundo and NBCUniversal International. He was also responsible for driving the extensions of the company’s intellectual property and consumer product strategy with Universal Brand Development, as well as the expansion of the go-to destination for moviegoers with Fandango.
Shell served as Chairman of UFEG from 2013 to 2019. Over the course of his tenure, Universal celebrated four years of record profit, and the two most profitable years in the studio’s 107- year history with titles from some of its biggest franchises such as Fast & Furious, Jurassic World and Illumination’s Despicable Me. With Shell’s oversight, Universal Brand Development’s portfolio grew extensively to include Consumer Products, Games and Digital Platforms, and Live Entertainment and Fandango’s portfolio expanded to include a global suite of ticketing properties. Additionally, the company acquired DreamWorks Animation in 2016, and under Shell’s leadership, the global family entertainment company and its feature film and television brands became an integral part of UFEG.
Prior to joining UFEG, Shell served as Chairman of NBCUniversal International where he managed all aspects of the company’s international businesses including International TV Distribution, Global Television Networks, and International Television Production. He also oversaw, in partnership with their domestic leaders, CNBC International, International Theatrical Marketing and Distribution, International Home Entertainment and International Theme Parks Operations.
Shell previously served as President of Comcast Programming Group where he was responsible for managing Comcast’s national and regional television networks including E! Entertainment Network, the Golf Channel, International Channel Networks, and Comcast Sports Group. During his six-year tenure, Comcast’s networks grew significantly in distribution, viewership and profitability.
Before Comcast, Shell was CEO of Gemstar TV Guide International leading the business through several legal and operational challenges. Before Gemstar, he held several positions at
News Corporation including President, FOX Cable Networks Group. He also held leadership roles at The Walt Disney Company and Salomon Brothers prior to joining News Corporation.
Shell received his master’s degree in Business Administration from Harvard University and his bachelor’s in Economics and Applied Mathematics from University of California, Berkeley. He serves on the board of UC Berkeley Board of Visitors.
Chairman, Entertainment Networks
As Chairman, Entertainment Networks for NBCUniversal Television and Streaming, Frances Berwick leads program strategy and business operations for the NBC broadcast network and NBCU’s six cable entertainment networks: USA Network, Bravo, E!, Oxygen, SYFY and Universal Kids.
Berwick is responsible for operational oversight of marketing, communications, scheduling, business affairs, research and acquisitions across all networks reporting to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.
Under Berwick’s leadership, NBC finished the 2021-2022 season #1 in the 18-49 demographic for the 2nd consecutive year and 8th time in 9 seasons, with more shows in the top 20 than any other network. The network is home to the #1 unscripted series “The Voice,” the highest-rated night of drama on television with “One Chicago,” and the #1 entertainment program in the 18-49 demographic with “Saturday Night Live.” Additional late-night hits “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers” are both #1 in their time periods in the demo.
On the cable side, Bravo ranks among the top 5 cable networks among the 18-49 demographic and boasts the most loyal and engaged audience across all of cable entertainment. The network is currently home to more than half of the top 20 reality series on cable. USA Network extended its streak as a top 5 cable entertainment network for more than 25 years and ranks as the #1 cable network in live premiere viewership for entertainment programming.
Prior to her current role, Berwick served as President, Lifestyle Networks for NBCUniversal (Bravo, E!, Oxygen and Universal Kids), where she oversaw a portfolio of some of the most popular and culturally relevant hits on television, running daily operations for the networks including development, production, program planning, marketing, research, digital and communications.
In this role, Bravo was the #1 cable entertainment network among female viewers with popular series including Emmy Award-winning “Top Chef,” “Project Runway,” “Vanderpump Rules,” “Southern Charm,” and the “Below Deck,” “Million Dollar Listing” and “The Real Housewives” franchises. In 2019, she oversaw the launch of BravoCon, the first-ever immersive experience for the Bravo superfan. The event was attended by over 10,000 consumers and sold out in 60 seconds.
At Oxygen, she spearheaded the shift to a multiplatform true crime destination in 2017, which resulted in the network becoming one of the fastest growing on cable, led by popular original series including the flagship “Snapped” franchise, “Cold Justice,” “Killer Couples,” “Criminal Confessions,” “In Ice Cold Blood,” and breakout hit specials such as “Dirty John, The Dirty Truth,” “Sam Little,” “Dahmer on Dahmer: A Killer Speaks,” and “Aaron Hernandez Uncovered.”
At E!, Berwick led the network’s success as a global, multi-platform pop culture powerhouse with some of TV’s most buzzy unscripted programming, including “Keeping Up with the Kardashians,” “Very Cavallari,” and “Botched” on linear, and “The Rundown” on Snapchat. Under her leadership, E! also became the home of the “E! People’s Choice Awards.”
In 2017, Berwick oversaw the preschool network’s rebrand and transformation from Sprout into Universal Kids, which expanded the target audience from preschool age up to 11-year-old kids. Universal Kids is anchored by original animation including DreamWorks Animation’s “Where’s Waldo,” and other original and acquired animation series including “Floogals” “Remy and Boo,” and “Mighty Mike.”
As General Manager of Bravo from 2008-2010, Berwick oversaw a 33 percent increase in original content and led her team to four consecutive years of record-breaking successes across all ratings and financial metrics. From 2005-2008, Berwick was Executive Vice President, Programming and Production, where she supervised all of Bravo's development, production, scheduling and acquisitions.
Earlier in her career, Berwick oversaw the development and production of the successful Emmy-winning series "Queer Eye.” She also developed, produced and launched Emmy winners "Top Chef" and "Project Runway," two-time Emmy winner "Kathy Griffin: My Life on the D-List," Emmy-winning original series, "Inside the Actors Studio," as well as the "The Real Housewives" franchise, which has since become a global phenomenon. In 1996, Berwick joined Bravo from Britain's Channel 4, where she headed international TV distribution and licensing. It was there that she sold shows and formats and Film4 Productions including “Four Weddings and A Funeral," "Don't Forget Your Toothbrush" and "Whose Line Is It Anyway?" Prior to that, she was in the sponsorship division at Sadler's Wells (a leading London Theater), where she raised funds for stage productions.
Berwick has received numerous accolades throughout her career including two Peabody Awards, three Primetime Emmys and a National Association of Multi-Ethnicity in Communications Award (NAMIC). In addition, Berwick was presented with the Muse Award for Outstanding Vision and Achievement in 2013 by New York Women in Film & Television (NYWIFT) and has also been named a Multichannel News Wonder Woman and one of The Hollywood Reporter’s Power 100 Women in Entertainment. Berwick is a member of New York Women in Film & Television, British Academy of Film and Television Arts (BAFTA), and the Academy of Television Arts and Sciences (ATAS).
Berwick has a master's degree from Edinburgh University and resides in Manhattan with her husband and son.
Chairman, NBC Sports Group
Pete Bevacqua is Chairman, NBC Sports Group. He was promoted in September 2020, becoming the third Chairman in the history of NBC Sports. In this role, he oversees NBC Sports’ unprecedented collection of assets and platforms, which includes NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine.
Together with his team, Bevacqua completed numerous key rights agreements. Most recently, in March 2021, NBCUniversal and the NFL agreed to an 11-year extension and expansion for NBC Sports to continue as the home of Sunday Night Football, primetime television’s No. 1 show for an unprecedented 10 consecutive years. The deal also includes live coverage of every game by Peacock and Telemundo Deportes for the first time. In addition, NBCUniversal re-acquired the complete U.S. media rights for all United States Golf Association championships, including the U.S. Open and U.S. Women’s Open, through 2026; agreed to a nine-year extension of the company’s PGA TOUR rights; secured a new Sunday night NFL Wild Card playoff game, which was presented live across NBC, Telemundo, and Peacock in January 2021; and established NBCUniversal’s multi-year partnership with PointsBet, making PointsBet the official sports betting partner of NBC Sports.
Bevacqua joined NBCUniversal in September 2018 as President, NBC Sports Group, overseeing programming, marketing, digital, the NBC Sports Regional Networks, and all Golf businesses. In February 2019, Bevacqua assumed oversight of the entire sports division.
Previously, Bevacqua served as CEO of the PGA of America from 2012-2018. In this role, Bevacqua guided the business and overall strategy of one of the world’s largest sports organizations, serving the Association’s nearly 29,000 PGA Professionals.
Prior to the PGA of America, Bevacqua served as Global Head of Golf at Creative Artists Agency (CAA Sports). He was also Chief Business Officer for the USGA and served as the first Managing Director of the U.S. Open Championship. Bevacqua began his career as a legal associate at Davis Polk & Wardwell LLP in New York City.
Additional roles Bevacqua has had include: World Golf Foundation Board of Directors’ Chairperson; a PGA World Alliance leadership team member; Chairperson of the International Golf Federation, a group that was instrumental in golf’s return to the Olympics; special advisor to the Captains Club for The Memorial Tournament; and a board member for RISE, an alliance of sports organizations that promote racial equality. A former SportsBusiness Journal “Forty Under 40” honoree, Bevacqua also received the 2016 March of Dimes Sports Leadership Award.
Bevacqua graduated from the University of Notre Dame magna cum laude (1993), with a B.A. in English. He earned a Juris Doctorate from Georgetown University Law Center, where he graduated cum laude (1997). Bevacqua serves on the board of directors for Georgetown Law and Brunswick School (Greenwich, CT). He and his wife, Tiffany, have three children.
Chairman, Content Distribution
Matt Bond serves as Chairman of Content Distribution for NBCUniversal, where he is responsible for overseeing distribution agreements for all NBCUniversal content by multi-channel video providers and new media distributors, including distribution of NBCUniversal’s linear cable and broadcast networks, NBC Owned station signals, and TV Everywhere, video on demand film and television products.
Most recently, Mr. Bond led NBCUniversal’s cross-portfolio launch of TV Everywhere, including live simulcasts from cable news, cable entertainment and sports, as well as on demand content from each of the networks. Mr. Bond and his team secured extensive affiliation agreements to offer NBCUniversal’s entire portfolio of top-rated broadcast and cable content with some of the nation’s largest distributors, including Cox, Comcast, Time Warner Cable, DIRECTV, DISH Network, Cablevision, Mediacom, Suddenlink and Verizon.
Also on the Olympics front, Mr. Bond spearheaded the distribution of the XXII Olympic Winter Games from Sochi, Russia that resulted in more than 242 million media exposures across NBCUniversal’s broadcast, cable and digital properties. Mr. Bond and his team oversaw the negotiations with more than 225 distributors and are credited with making the Games available to the nation’s 100+ million cable, satellite and telco customers, who were able to access more than 1,000 hours of live streaming content.
Before joining NBCUniversal, Mr. Bond was Executive Vice President of Content Acquisition for Comcast Cable, where he was responsible for overseeing the strategic direction of the Company’s content portfolio, including the negotiation of programming agreements for all Comcast cable systems. Mr. Bond also led content acquisition for new media rights and strategic multiplatform initiatives, including On Demand Online, and oversaw the launch of XfinityTV.com.
Prior, Mr. Bond served as executive vice president of Distribution for the Yankees Entertainment & Sports Network (YES), and before that, Executive Vice President of Programming at AT&T Broadband and President of Satellite Services, Inc., an AT&T Broadband subsidiary, managing the delivery of video programming services. Previously, he served as executive vice president of Programming for Telecommunications, Inc. (TCI), prior to its merger with AT&T.
Mr. Bond holds a B.S.B.A. in Marketing and Finance from the University of Denver and a J.D. from the University of Colorado.
President, Peacock and Direct to Consumer, NBCUniversal
As President of Peacock and Direct-to-Consumer, Kelly Campbell is responsible for growing and elevating NBCUniversal’s streaming business and spearheading go-forward strategy for the platform. In her leadership role, Campbell oversees teams across programming, marketing, product, technology, partnerships, and data sciences that together support NBCU’s direct-to-consumer portfolio. Prior to joining Peacock in October 2021, Campbell was President of Hulu, where she led the SVOD and live-TV streaming businesses, following a role as Hulu’s Chief Marketing Officer, where she guided overall marketing and drove Hulu’s strategic brand vision and voice. Prior to joining Hulu, Campbell spent more than a decade at Google in marketing leadership roles across the Google Ads and Google Cloud businesses. Campbell is a graduate of Harvard Business School and Vanderbilt University. A respected leader and innovator, Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch, FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV, and Forbes’ Most Influential Global CMOs.
Chairman, NBCUniversal News Group
Cesar Conde was named Chairman of the NBCUniversal News Group in May 2020. In this role, Conde has oversight of NBC News, MSNBC, and CNBC, including the portfolio’s editorial and business operations. He reports to Jeff Shell, CEO, NBCUniversal.
Under Conde’s leadership, the NBCU News Group has made substantial investments in digital and streaming, accelerating its leading position across all platforms. In addition to being the most-watched news organization in the country, it is now the number one digital news organization in the U.S. for the first time in its history. Its streaming network, NBC News NOW, continues to achieve record-breaking viewership numbers, along with significant domestic and international distribution growth. The network expanded its programming lineup in 2021 with a live primetime block and now streams 10 live original hours daily, more than any other news streaming network.
Further, under his tenure, NBCU News Group has become the only news organization to run three major streaming networks with the additional launches of TODAY All Day and MSNBC on Peacock. It also created additional streaming programming, including Peacock’s Dateline 24/7 channel and The Overview, as well as Meet the Press Reports.
Becoming the first Hispanic to lead a major English-language television news organization, Conde gained oversight of NBCU News Group amid one of the most intense and challenging news cycles in recent history. He steered the organization during a global pandemic, an ensuing economic crisis and historic social unrest, which all unfolded against the backdrop of a complex election cycle.
Immediately after Conde took helm of the NBCU News Group, he boldly launched the Fifty Percent Challenge Initiative, which aspires for its newsrooms to be 50% women and 50% people of color. To track progress and measure success, Conde developed an aggressive action plan comprised of five pillars: investment and recruitment, content, education and development, partnerships, and measurement, and also instituted a new Diversity, Equity and Inclusion team.
At the core of the initiative is the award-winning NBCU Academy, a multiplatform journalism training program for four-year university and community college students, which partners with 30 academic institutions serving diverse populations, providing $8.5 million in funding to prepare students for a career in journalism.
This past year under Conde’s leadership, NBCU News Group achieved historic ratings milestones. During the week of the 2020 presidential election, MSNBC delivered its highest-rated week in its 25-year history and NBC News Digital had its most-trafficked week ever. Furthermore, NBC News and MSNBC together topped all other networks during the final 2020 presidential debate. Additionally, CNBC has advanced its position as the number one brand in Business News video with double-digit, year-over-year percentage growth in 2021.
Previously, Conde was Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. As Chairman of NBCUniversal International Group, Conde was responsible for the operations and international expansion of NBCUniversal businesses outside of North America.
As Chairman of NBCU Telemundo Enterprises, Conde oversaw the leading media properties that serve Hispanics worldwide. He was instrumental in building NBCU Telemundo Enterprises into a world-class media company that produces and distributes high-quality Spanish-language content across a range of broadcast, cable, and digital properties, including: the Telemundo flagship TV network, 30 local stations, Universo Cable Network, Telemundo Digital Enterprises, Telemundo Global Studios, Telemundo Deportes, Noticias Telemundo, Telemundo Films and several other video content and distribution properties.
Conde repositioned Telemundo to become the premier Spanish-language network, propelling the network to rank number one for the first time in its history in primetime among key consumer demographics. He oversaw Telemundo’s transformation into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music and news, including launching three daily national newscasts, an investigative unit, and local newscasts in key markets.
Conde joined NBCUniversal in October 2013 as Executive Vice President of NBCUniversal to oversee NBCU International and NBCU Digital Enterprises. Prior to NBCUniversal, Conde was the President of Univision Networks and served in a variety of senior executive capacities at the company. He is credited with transforming the Spanish-language media company into a leading global, multi-platform media brand.
Prior to Univision, Conde served as a White House Fellow for Secretary of State Colin L. Powell from 2002–2003. He also worked for StarMedia Network, the first internet company focused on Spanish and Portuguese-speaking audiences globally, and in the Mergers & Acquisitions Group at Salomon Smith Barney.
Conde serves on the board of directors of Walmart (NYSE: WMT) and PepsiCo (NASDAQ: PEP). He is also a Trustee of the Aspen Institute and the Paley Center for Media. Additionally, Conde is a Board Member at the Council on Foreign Relations and a Young Global Leader for the World Economic Forum. He recently received The Radio Television Digital News Foundation’s 2021 Leonard Zeidenberg First Amendment Award and holds a B.A. with honors from Harvard University and an M.B.A. from the Wharton School at the University of Pennsylvania.
Chairman, NBCUniversal Telemundo Enterprises
Beau Ferrari is Chairman of NBCUniversal Telemundo Enterprises, a world-class media company leading the industry in the production and distribution of premium Spanish-language content to U.S. Hispanics and audiences around the world. He oversees the company’s fast-growing multiplatform portfolio, including the flagship Telemundo broadcast Network, which has experienced unprecedented growth over the last several years and led to its position as the number one Spanish-language network. In this role, Ferrari is responsible for NBCUniversal Telemundo Enterprises properties across Entertainment, Sports, News, Cable, Global Studios and 30 local stations in addition to broadcast, digital and streaming platforms, including Peacock. He reports directly to Mark Lazarus, Chairman of NBCUniversal Television and Streaming.
Previously, Ferrari was Executive Vice President of NBCUniversal Telemundo Enterprises since 2017, overseeing the company’s operations, financial performance, corporate strategy and development for the portfolio of businesses. During his tenure, Telemundo became a top five broadcast network—alongside NBC, CBS, ABC and Fox—for the first time in its history.
Prior to joining NBCUniversal, Ferrari held various senior executive positions with Univision Communications Inc., including Executive Vice President of Corporate Strategy and Development, where he oversaw strategic planning, acquisitions and growth investments, and Executive Vice President of Operations (COO), where he operated 17 networks, cable, news, sports and digital businesses. Previously, he was co-founder and partner of a private equity investment firm and began his career in investment banking with Morgan Stanley.
Ferrari is a lifetime Member of the Council on Foreign Relations and a Henry Crown Fellow at the Aspen Institute. He has served on the boards of various public and private companies and is also former Chairman of the Florida Institute, a non-profit organization. Ferrari holds an M.B.A. from Columbia University and graduated from Georgetown University, magna cum laude in Finance and International Business.
Executive Vice President, Communications
Jen Friedman is Executive Vice President, Communications, overseeing communications globally across NBCUniversal.
Friedman has more than two decades of experience managing communications and public affairs across the political, corporate and financial sectors.
Prior to joining NBCUniversal in January 2022, she served as Managing Director and Deputy Head of Public Affairs at Blackstone, the world’s largest alternative investment manager, where she helped oversee communications globally across the firm’s businesses. Before Blackstone, she served as Senior Director for Corporate Reputation at General Electric, part of the communications leadership team working across GE businesses and regions.
Previously, Friedman held a number of senior roles in the Obama Administration, most recently as White House Deputy Press Secretary. In that capacity she served as a spokesperson for President Obama and the White House, and conducted on-the-record press briefings for the White House press corps. Prior to that role, she was Senior Strategic Communications Advisor for the National Economic Council, where she managed the Administration’s economic communications portfolio. She also held multiple senior communications roles at several Cabinet agencies.
Before serving in government, Friedman ran communications for Albright Stonebridge Group and former Secretary of State Madeleine Albright. She also managed campaign and media strategy for state and local legislative battles at the Campaign for Tobacco-Free Kids and the Violence Policy Center.
Friedman earned her B.A. in Political Science, summa cum laude, from The George Washington University.
Vice Chairman, NBCUniversal
Bonnie Hammer is Vice Chairman, NBCUniversal. As a strategic advisor to Jeff Shell, CEO, she leverages her strong business and creative experience, broad industry relationships and long-standing commitment to prosocial advocacy to further company initiatives.
In her 40 plus year career, Hammer has been involved in every facet of the television business, often being tapped to position emerging platforms for success. In her previous role as Chairman of the Universal Studio Group, she strategically aligned NBCUniversal’s content business for the global market, bringing together the company’s three powerhouse studios -- Universal Television, UCP and NBCUniversal International Studios -- under one umbrella. Prior to her studio purview, Hammer was Chairman, Direct-to-Consumer and Digital Enterprises, overseeing the creation of Peacock, NBCUniversal’s new streaming platform.
Hammer moved to Peacock after serving as Chairman, NBCUniversal Cable Entertainment where she had executive oversight of leading cable brands USA Network, SYFY, Bravo, Oxygen, E! Entertainment and Universal Kids. Under Hammer's leadership, these cable networks experienced tremendous growth domestically and internationally. During her tenure at USA, the network was the most-watched entertainment cable channel for record-setting 13 consecutive years. She also grew the network’s profitability by and impressive 33%. As her portfolio grew, Hammer developed SYFY into a global brand by extending its reach to 116 countries worldwide, guided Bravo to top 5 cable network and directed the growth, both domestically and internationally, for E! Entertainment. She also created and oversaw two award-winning production studios, UCP and Wilshire Studios, as well as the digital business Bluprint.
In addition to leading network growth Hammer also cultivated a roster of award-winning series and talent. Under her leadership, USA, SYFY and UCP recorded 167 Emmy award nominations and series such as “Monk,” “Mr. Robot,” “The Sinner,” “Homecoming,” “The Act,” “Dirty John” and “Battlestar Galactica” were regularly lauded by the Television Academy, HFPA and Screen Actors Guild. “Mr. Robot” and “Battlestar Galactica” also received Peabody and AFI awards.
In 2016, with a move that Variety Magazine described as “blowing up the cable TV management playbook,” she centralized all original scripted content for the portfolio under one team and formed a new division tasked with developing forward-thinking planning, Strategy and Commercial Growth.
Earlier in her career, Hammer was an original programming executive at Lifetime Television Network, where she executive produced several award-winning documentaries for the network’s acclaimed Signature Series. She was honored with the Lillian Gish Award, several Cine Golden Eagles and the National Association for Youth’s Mentor Award. Before coming to New York, Hammer executive produced “Good Day!” for WCVB in Boston, and produced the series “This Old House,” “Infinity Factory” and “Zoom!” for PBS.
As a leader, Hammer sought ways to use her platforms to promote social inclusivity. She created and launched a pro-social campaign designed to fight hate and discrimination in America, “Erase the Hate,” in 1994. The initiative received a coveted Governors Award from the Television Academy for its groundbreaking documentaries and specials, community programs and educational materials.
Throughout her career, Hammer has been lauded for both her executive prowess and her dedication to social responsibility. She was named the 2019 “Executive of the Year” by The Hollywood Reporter. She is also consistently included on The Hollywood Reporter’s “Power 100” list and was named “Most Powerful Woman in Entertainment” by the publication. Hammer is regularly included on Fortune’s “50 Most Powerful Women” list, Forbes’ list of “The World's 100 Most Powerful Women” and Vanity Fair's annual “New Establishment” list. In 2008, Hammer received the Anti-Defamation League’s Entertainment Industry Award; she has since chaired ADL’s National Entertainment Advisory Council. For her professional contributions, Hammer has been honored by UJA Federation of New York with the group’s Steven J. Ross Humanitarian Award, the Matrix Award from New York Women in Communications, and the prestigious Crystal+Lucy Award from Women in Film. She was also inducted into Broadcasting & Cable's Hall of Fame.
Hammer currently serves on the Board of Directors of eBay and IAC/InteractiveCorp. She also sits on the AFI Board of Trustees, the Board of Governors for the MPTF Foundation and serves on the strategic planning committee for Boston University’s College of Communication.
Outside the office, Hammer is also an accomplished photographer who has had her work displayed in several galleries and in leading publications such as Time magazine and The Boston Globe. She holds a bachelor's degree in communications and a master’s degree in media and new technology from Boston University. She also received an honorary Doctorate of Humane Letters from Boston University in 2017.
Kimberley D. Harris
Executive Vice President of Comcast Corporation and General Counsel of NBCUniversal
Kimberley D. Harris is Executive Vice President of Comcast Corporation and General Counsel of NBCUniversal.
In this role, Harris oversees all international government and regulatory affairs for Comcast, supporting the company’s businesses worldwide. Additionally, as General Counsel of NBCUniversal, Harris provides legal advice to the senior management team and oversees the legal function across all NBCUniversal divisions. She reports to Comcast Chairman and CEO Brian Roberts and NBCUniversal CEO Jeff Shell.
Harris joined NBCUniversal in 2013 from Davis Polk & Wardwell, where she was a partner in the litigation department.
From 2010 to 2012, Harris served in the White House Counsel’s Office, and became the principal Deputy Counsel and Deputy Assistant to the President in 2011. At the White House, she advised senior Executive Branch officials on congressional investigations and executive privilege issues. In addition, Harris developed and implemented the White House response to congressional investigations, and managed litigation matters relating to the President.
From 2009 to 2010, she was Senior Counsel to the Assistant Attorney General, U.S. Department of Justice, Criminal Division.
Harris first joined Davis Polk & Wardwell as an associate in 1997 and was named a litigation partner in 2007. From 1996 to 1997, she served as a law clerk to the Honorable Charles S. Haight, Jr., U.S. District Court, S.D. New York.
She serves on the Board of Directors for the Goldman Sachs Group, Inc., and is also a member of each of the firm’s Governance, Compensation and Public Responsibilities Committees; Advocates for Children of New York, an organization that provides legal and advocacy services to at-risk students in the New York City school system; and the Brennan Center for Justice at the New York University School of Law. Harris is also a member of the Advisory Board for the Yale Law School Center for the Study of Corporate Law, and the Board of Trustees of the Mount Sinai Health System.
Harris graduated magna cum laude from Harvard University, and holds a law degree from Yale Law School. She lives in Westchester County, New York with her husband and three sons.
Vice Chairman, Business Affairs & Operations
Jimmy Horowitz is Vice Chairman of Business Affairs & Operations for NBCUniversal. In this newly-created role, he oversees global deal making across the portfolio of the media industry’s premier film and television studios, television networks and streaming service, Peacock. Horowitz advises and collaborates with Business Affairs teams across the Company, providing expertise, counsel and insight into all major deals, and setting policy across the portfolio addressing the new distribution landscape.
Horowitz has been with the Company for nearly 30 years, rising through the ranks to the highest levels of studio leadership. He was named Vice Chairman and President of the Universal Filmed Entertainment Group (UFEG) in January 2019, after serving in several senior roles, including President of Universal Pictures, Co-President of Production and Executive Vice President of Universal Pictures.
While serving as Vice Chairman and President of UFEG, Horowitz negotiated an unprecedented five-year exclusive partnership with visionary filmmaker Jordan Peele and his Monkeypaw Productions, secured a five-year exclusive deal with The LEGO Group to develop, produce and distribute theatrical releases based on its intellectual property and original ideas, negotiated a new five-year overall film and TV deal for Working Title with Universal Pictures and NBCUniversal International Studios and brought LeBron James and Maverick Carter’s The SpringHill Company over to the film studio in a four-year deal.
He began his tenure at the company in 1992 in the feature legal department and subsequently held the roles of Senior Vice President, Business & Legal Affairs and Executive Vice President, Business & Legal Affairs, managing all of Universal’s term deals, along with oversight of the business and legal affairs departments. Earlier in his career, he served as counsel for the Alliance of Motion Picture and Television Producers. He also practiced labor law at Manatt, Phelps, Phillips, LLP and later at Greenberg Glusker until 1990.
Horowitz is a member of the Academy of Motion Pictures Arts and Sciences.
He earned his Juris Doctor from George Washington University Law School and graduated cum laude from Tulane University with a Bachelor’s Degree in political science.
Chairman, Universal Studio Group
Pearlena Igbokwe is Chairman, Universal Studio Group (USG), where she leads four powerhouse studios: Universal Television, Universal Content Productions (UCP), Universal Television Alternative Studios and Universal International Studios that produce over 3,000 hours of programming currently airing or streaming around the globe. Igbokwe reports directly to Jeff Shell, CEO NBCUniversal.
In her capacity as Chairman, Igbokwe and her team support a slate of ambitious storytellers, including Jordan Peele, Sam Esmail, Nahnatchka Khan, Tina Fey, Seth MacFarlane, Julie Plec, Amy Poehler, Tanya Saracho, Michael Schur, Alan Yang, David Heyman, Selwyn Hinds, Tarell McCraney, Lorne Michaels, Gareth Neame, Debra Martin Chase, Nick Antosca and Dick Wolf, among numerous others.
Igbokwe currently oversees 129 projects across 29 platforms worldwide, including the major broadcast networks, streamers and numerous cable outlets. Notable USG projects under her purview include "Hacks," "Never Have I Ever," "Girls5eva," "Young Rock," "The Umbrella Academy," "Dr. Death," "Gaslit," "JOE vs CAROLE," "Made in Chelsea," "Clickbait," "We Are Lady Parts," "Making It," and longtime NBC favorite "Hollywood Game Night." Universal Studio Group also houses NBCUniversal Formats, the original podcast platform, USG Audio, and its graphic novel imprint, USG Graphic.
From 2016 to 2020, Igbokwe was President, Universal Television, where she oversaw creative development, casting and production and led the division to new heights with record production output. Some of her development highlights include "Russian Doll," "The Good Place," "New Amsterdam," "The Bold Type," "Good Girls," and Dick Wolf's successful new franchise, among numerous other notable projects. In a highly competitive landscape, Igbokwe was able to secure pickups for her projects on every major streaming service, a variety of premium cable outlets and every broadcast network.
Before her studio role, Igbokwe served as Executive Vice President, Drama Programming, for NBC Entertainment, where she developed the top-rated new broadcast dramas for three out of her four years in the role ("The Blacklist," "Blindspot" and "This Is Us"). Previously she worked at Showtime for 20 years, where she was involved in developing the pilot and overseeing the first five seasons of "Dexter," Showtime's most popular series ever. She also developed and supervised the Emmy Award-winning and critically acclaimed original series "Nurse Jackie" and developed the pilot for "Masters of Sex," starring Michael Sheen. In addition, she shepherded Tracey Ullman's "State of the Union," Damon Wayans' "The Underground," Kirstie Alley's "Fat Actress" and the television adaptation of the hit feature film "Barbershop." She was also instrumental in the five-season run of the hit Showtime series "Soul Food," a two-time NAACP Image Award winner for Best Drama Series.
She currently serves on the boards of the Hollywood Radio and TV Society (HRTS), National Association of TV Programming Executives (NATPE), Television Academy Executive Committee and the Friends Board of the Saban Community Clinic.
Igbokwe has a Bachelor of Arts degree from Yale University and an MBA from Columbia University. She was born in Nigeria and resides in Los Angeles with her husband and two children.
Rashida Jones is President of MSNBC, the premier destination for breaking news, award-winning journalism, in-depth analysis and informed perspectives. She is responsible for oversight of all programming, editorial units, business development and technical operations as well as MSNBC Films, a division of MSNBC that produces and acquires documentary features and short films for distribution across the NBCUniversal News Group platforms. Jones also oversaw the launch of the MSNBC hub on Peacock marking the expansion of MSNBC’s streaming footprint.
Prior to taking on the role of President in February 2021, Jones served as Senior Vice President, NBC News and MSNBC. In this position, she spearheaded cross-platform breaking news and major events for both networks, including coverage of the coronavirus pandemic, and the networks’ Decision 2020 coverage including presidential debates, town halls, primaries and special election nights and forums. Jones also led MSNBC’s dayside and weekend news programming, where she managed hours of live reporting and newsgathering backed by the journalism of NBC News. Jones won an Emmy for strategic coverage of the Supreme Court’s decision on same-sex marriage in 2016 and executive produced the most-watched Democratic presidential debate in history during the 2020 election cycle.
Before joining MSNBC in 2013, Jones was the News Director for the NBC affiliate in Columbia, South Carolina, where she rebuilt and rebranded the news team to focus on deep investigative reporting. The station was #1 in the market. Jones also served as Director of Live Programming at The Weather Channel, leading coverage and content for some of the network’s most historic weather events, including Hurricane Katrina, mass tornado outbreaks and devastating snowstorms.
In 2022, Jones was named one of the "Most Powerful People in New York Media" by The Hollywood Reporter and featured on Variety's Women's Impact list. She also received Hampton University’s 2022 Outstanding Twenty-Year Alumnus Award.
In 2021, Jones was named to Adweek’s Women Trailblazers, Crain’s 50 Most Powerful Women and InStyle’s Badass 50 lists. She was also honored with The National Action Network’s (NAN) Keeper of the Dream Award. This award celebrates those who have continued to advocate for the principles of Dr. Martin Luther King Jr.
In 2019, Jones was inducted into the Scripps Howard Journalism Hall of Fame, an honor acknowledging her outstanding work in the journalism industry. She is a board member of the Carole Kneeland Project for Responsible Journalism and a member of the Academy of Arts and Sciences and the National Association of Black Journalists. In 2020, Jones was named to Variety’s New York Women’s Impact Report and 37 New Yorkers Making an Impact in Entertainment lists.
Jones received a Bachelor of Arts Degree in Mass Media-Arts Broadcast from Hampton University.
Senior Vice President, Strategic Initiatives, Comcast Cable and NBCUniversal
Kathy Kelly-Brown serves as Senior Vice President, Strategic Initiatives for Comcast Cable and NBCUniversal. In this role, Kelly-Brown is responsible for identifying creative, technological and strategic opportunities across the entire portfolio of both companies. She leads “Symphony,” the company-wide initiative that leverages both Comcast Cable’s and NBCUniversal’s unparalleled assets to maximize consumer awareness and engagement, as well as the company’s Global Talent Booking division. Kelly-Brown reports to Neil Smit, Chief Executive Officer, Comcast Cable and Jeff Shell, Chief Executive Officer, NBCUniversal. She works from both New York City and Philadelphia.
Most recently, Kelly-Brown served as Senior Vice President of Global Talent Booking, a division she launched that develops strategic, customized publicity opportunities for talent – tapping into NBCUniversal’s broad portfolio, including entertainment, sports and news platforms.
Kelly-Brown also held several communications positions across NBCUniversal, including Senior Vice President, Communications, NBCUniversal News Group, where she oversaw the development and execution of the communications strategy and served as principal spokesperson for the group which included NBC News, MSNBC, CNBC and the Weather Channel. Previously, as Senior Vice President, Corporate Communications and Media Relations, she led the company’s communication efforts for areas including broadcast and entertainment cable ad sales, government affairs and internal communications. Additionally, Kelly-Brown helped lead communications for the Comcast and NBCUniversal transaction, announced in 2009. She also served as Vice President, NBC Entertainment Publicity where she oversaw the creation and execution of publicity campaigns for all of NBC’s primetime series, long form, special and daytime programming.
Chief Financial Officer
Anand Kini is Chief Financial Officer for NBCUniversal. In this role, Kini oversees the Finance, Strategy and Consumer Insights functions across the company, including the Media, Studio and Theme Park divisions.
Kini joined NBCUniversal in 2011 from Comcast Cable, where he served as Senior Vice President of Finance, leading forecasting, budgeting, strategic planning and business analytics. Prior to that, he worked at Activision Blizzard and Disney in a variety of Finance and Strategy management roles.
Kini serves on the Board of Directors for the Harvard Business School Club of New York City, which engages alumni to make a difference in the local community. He also serves on the Founders Council of Cradles to Crayons, a non-profit providing clothing essentials for children and seeking to expand into New York.
Kini graduated from Wesleyan University with a B.A. in Economics and received his M.B.A with High Distinction from Harvard Business School.
Chairman, Universal Filmed Entertainment Group
As Chairman, Universal Filmed Entertainment Group (UFEG), Donna Langley is responsible for the global creative strategy and business operations for the motion picture group. In this role, she oversees the production, marketing and distribution for film and television content across Universal Pictures, DreamWorks Animation (DWA), Focus Features, Universal Pictures International and Universal Pictures Home Entertainment.
Under Langley’s strategic vision, Universal has been a consistent leader in the theatrical marketplace as the studio has successfully expanded and reinvigorated its core franchises including Fast & Furious, DWA’s How to Train Your Dragon, Jurassic World, the Bourne series, Pitch Perfect, Illumination’s Despicable Me as well as Fifty Shades, Mamma Mia, Ride Along, and The Purge. Through her stewardship in building a franchise business and securing long-term filmmaker partnerships with Amblin Entertainment, Blumhouse Productions, Illumination, and Monkeypaw Productions, she has positioned Universal a key content supplier to the broader NBCU portfolio including Universal Brand Development, Peacock and Theme Parks. Langley has also distinguished the studio a creative home to a generation of emerging filmmakers and content creators who champion original and inclusive storytelling.
Prior to being named sole Chairman, UFEG, in 2019, Langley served as Chairman of Universal Pictures since 2013 where she engineered a strategic slate of all-audience tentpoles, breakthrough comedies, and pop-culture hit horror films that resulted in four years of record global profit, and the two most profitable years in the studio’s 107-year history. During her tenure, Langley led Focus Features’ global realignment with Universal Pictures International; oversaw the studio’s successful integration of DreamWorks Animation; and launched the Global Talent Development & Inclusion group, making Universal the first major feature studio to have a department working with both production and workforce to build on the company’s commitment to progressing diversity and inclusion.
The studio has received numerous awards under Langley’s leadership. Most recently, Sam Mendes’ highly-acclaimed 1917 won the Golden Globes Awards for Best Picture and Best Director; in 2019, Universal Pictures and Focus Features took home five Academy Awards® including the Best Picture Oscar® for Green Book and the Best Adapted Screenplay award for BlacKkKlansman; and in 2018, Get Out took home an Academy Award ® for Best Original Screenplay.
Additional commercial and critical hits Langley has presided over include Hobbs & Shaw, Us, Downton Abbey, Harriet, Queen & Slim, Good Boys, Yesterday, Glass, Night School, Halloween, Illumination’s Dr. Seuss’ The Grinch, and The Secret Life of Pets 1 & 2, Girls Trip, Split, Straight Outta Compton, Atomic Blonde, Ride Along, Bridesmaids, Neighbors, Unbroken, Trainwreck, Les Misérables, The Theory of Everything, The Danish Girl and Ray, among many others. She first joined Universal in 2001 as Senior Vice President of Production, and subsequently served as President of Production, Co-Chairman, Universal Pictures. She began her career at New Line Cinema, where she worked on hit Austin Powers franchise, as well as The Cell and Drop Dead Gorgeous.
Over the years, Langley has been recognized for her impact on the film and entertainment industry. A native of the United Kingdom, she is the first British female to run a major Hollywood studio, and was recently awarded a Dame Commander of the Most Excellent Order of the British Empire (DBE) title by the Queen in her 2020 New Year’s Honour List. The honour recognizes Langley’s many accomplishments in redefining popular culture and her efforts to expand networks and opportunities for women and people of color in the entertainment industry, while also championing organizations dedicated to providing access, networks and pathways to success, for all people. She is also a recipient of 2018 Producers Guild of America’s Milestone Award; the 2016 Will Rogers Motion Picture Pioneers Foundation Pioneer of the Year Award; and the 2014 Women in Film’s Crystal Award for Excellence in Film.
A passionate advocate for mentorship and female empowerment, Langley is an Ambassador for Vital Voices Global Ambassadors Program and has served on the organization’s Board of Directors since 2013. She was also a key founder of The Hollywood Reporter’s Women in Film Mentorship program.
A voting member of the British Academy of Film and Television Arts and the Academy of Motion Picture Arts and Sciences, Langley serves on the Board of Trustees for the American Film Institute, Motion Picture Association (MPA), USC’s School of Cinematic Arts Board of Councilors, and SAG-AFTRA Foundation’s Entertainment Industry Council.
Langley resides in Los Angeles with her family. ##
Chairman, NBCUniversal Television and Streaming
Mark Lazarus was named Chairman, NBCUniversal Television and Streaming in May 2020. In this role, Lazarus is responsible for the company’s television networks - NBC Entertainment, Telemundo, USA, SYFY, Bravo, Oxygen, E!, Universal Kids, and international networks. He also oversees the company’s streaming service Peacock, the NBC Sports Group, owned television stations, and NBC affiliate relations. He reports to Jeff Shell, CEO, NBCUniversal.
Previously, Lazarus was Chairman, NBCUniversal Broadcast, Entertainment and Lifestyle Group, Sports and News, where he was responsible for most of the company’s east coast-based content businesses, including the Entertainment and Lifestyle Group, NBC News, MSNBC and CNBC. In addition, he oversaw the NBC Sports Group (since May 2011), NBCUniversal Owned Television Stations and NBC Affiliate Relations (since September 2016).
Under Lazarus’ leadership, the company has forged new deals with the Olympics, NFL, NASCAR, and the Premier League, among many other partnerships. NBC’s “Sunday Night Football” has been primetime’s number one show for an unprecedented 10 consecutive years. Additionally, USA Network has been the most-watched cable entertainment network for 12 consecutive years.
Prior to joining NBCUniversal, Lazarus was President of Media and Marketing at CSE, and previously served as President of Turner Entertainment Group from 2003-08.
At Turner Entertainment Group, he oversaw all aspects of Turner Entertainment Networks, which included Turner Sports, TBS, Turner Network Television (TNT), Turner Classic Movies (TCM) and truTV; as well as The Turner Animation, Young Adults & Kids Media unit, including Cartoon Network, Cartoon Network Studios, Adult Swim and Boomerang. Previously, he served as President of Turner Sports from 1999 to 2003.
A graduate of Vanderbilt University, Lazarus is on the Board of Governors of the Boys and Girls Clubs of America, and serves on the Board of Directors for the East Lake Foundation and Hilton Grand Vacations.
Vice Chairman & Chief Distribution Officer, Universal Filmed Entertainment Group
Peter Levinsohn serves as Vice Chairman and Chief Distribution Officer of Universal Filmed Entertainment Group, where he is responsible for the global distribution strategy for Universal’s Film portfolio, including Universal Pictures, Focus Features, Working Title, Blumhouse Productions, Illumination and DreamWorks Animation. In this role, Levinsohn has oversight over domestic theatrical distribution, global home entertainment, and global television distribution which licenses NBCU’s vast Film and TV portfolio. Levinsohn also leads the team responsible for film technology and innovation.
Most recently, Levinsohn reshaped Universal’s feature film release strategy, leading negotiations that resulted in innovative multi-year agreements across various distribution platforms, including introducing Peacock as the new and exclusive post theatrical home for Universal Films in the first several months of release. The agreements completely modernize the framework for how Universal Films get distributed while providing consumers with unprecedented access across some of the most prolific and widely distributed services and brands available today.
In 2020, when the global pandemic forced theaters around the world to shudder, Levinsohn introduced premium video-on-demand (PVOD) through historic multi-year theatrical exhibition agreements which enabled Universal to release films in the home as early as 17 days after their theatrical release. With theaters closed, he also oversaw the premiere of Trolls World Tour in the home, which went on to become the biggest digital title of all time. The innovation by the studio, led by Levinsohn, upended the studio’s nearly 100-year release strategy and marked the beginning of a transformative moment for the industry.
Prior to Universal, Levinsohn served as President of New Media and Digital Strategy for Fox Filmed Entertainment where he spearheaded Fox’s digital strategy, led the development and execution of new distribution opportunities and oversaw Fox’s content windowing strategy for all media post-theatrical. During his 25-year tenure at News Corporation, Levinsohn was responsible for leading numerous distribution and digital businesses for the company’s various divisions including the Fox Group, Twentieth Century Fox and Fox Interactive Media, where under his leadership, the collection of Internet properties achieved its highest level of growth and profitability.
Throughout his career Levinsohn has been named as one of Variety’s top 500 business leaders, The Hollywood Reporters Top Dealmakers, the Top 50 Digital Power players, and in 2020 The Hollywood Reporter named him one of the top dealmakers of the pandemic for his industry defining reshaping of Universal’s digital release strategy.
Levinsohn is a member of the Academy of Motion Pictures Arts and Sciences.
Levinsohn holds a Bachelor of Arts in Business Administration from Pepperdine University. He resides in Los Angeles with his wife and two daughters.
President, Chief Operating Officer Universal Parks & Resorts, Pacific Rim
Tom Mehrmann is the President, Chief Operating Officer, Universal Parks & Resorts Pacific Rim. In this role he oversees three Universal parks including Universal Studios Hollywood, Universal Studios Japan and the recently-opened Universal Beijing Resort.
Most recently, Mr. Mehrmann served as the President and General Manager for Universal Beijing Resort. Bringing with him nearly five decades of industry knowledge and international experience, he was responsible for the development, daily operation and grand opening of Universal Beijing Resort.
Prior to his role at Universal Beijing Resort, Mr. Mehrmann was the Chief Executive of Ocean Park Corporation, Hong Kong’s marine life and animal theme park for 13 years. In addition to managing day-to-day operations, he led a redevelopment of the theme park that resulted in record-breaking attendance and annual revenue growth. Under his leadership, Ocean Park Hong Kong became Asia’s first ever recipient of the prestigious “Liseberg Applause Award” in 2012, one of the most significant recognitions within the global attraction industry.
Mr. Mehrmann’s theme park career began in 1977, when he joined Knott’s Berry Farm as a cleaner. Over the course of two decades, he took on various leadership roles, including leading the operations and opening of Knott’s Camp Snoopy in Minnesota’s Mall of America, and eventually becoming the Vice President of Park Operations and Entertainment at Knott’s Berry Farm.
Later in 1998, Mr. Mehrmann joined Six Flags Marine World as Vice President and General Manager, overseeing the redevelopment, rebranding and repositioning of the park outside of San Francisco. Subsequently, he became Vice President and General Manager of Warner Brothers Movie World in Madrid, Spain, when the park was acquired by Six Flags in 2000. Mr. Mehrmann was responsible for the design, construction and operation of the park, which opened in April 2002.
In addition to earning industry-wide recognition and success in the theme park industry, Mr. Mehrmann is committed to community development and promoting tourism. He is a member of the International Association of Amusement Parks and Attractions (IAAPA).
Mr. Mehrmann graduated from California State University, Fullerton, and holds a Bachelor of Science degree in Psychology. He also completed the Advanced Courses organized by IAAPA in Theme Park Management at Cornell University.
Chief Administration Officer, Comcast Corporation and Executive Vice President, NBCUniversal
Adam Miller is Chief Administration Officer, Comcast Corporation and Executive Vice President, NBCUniversal. He is responsible for communications, human resources, labor relations, corporate events, global booking, corporate social responsibility and community relations. Miller joined NBCUniversal as executive vice president of Corporate Affairs in January 2011.
Prior to joining NBCUniversal, Miller was President of The Abernathy MacGregor Group, a leading strategic communications firm, headquartered in New York. During Miller’s 17 year tenure at AMG, he counseled hundreds of domestic and international clients on a wide array of communications matters, including reputation and crisis management, general corporate communications, and investor and public relations. During his tenure, Miller developed a particular expertise in the media and entertainment field. His clients included: Comcast, Yahoo!, Viacom, Sprint, Thomson Reuters, AOL, IAC, Lagardere, EMI, DoubleClick, Loews Cineplex and The Village Voice.
He holds a B.A. degree in Philosophy from Hamilton College. Miller is on the boards of directors of the Children’s Hearing Institute and New Alternatives for Children (NAC). He resides in New York City with his wife and two children.
President, NBC News
Noah Oppenheim is the president of NBC News and is responsible for the network’s programming, editorial units, the division’s expanding digital properties and its bureaus around the world.
In his role, he oversees the network’s flagship multi-platform brands, TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC, as well as NBC News Digital, the network’s streaming services NBC News NOW and TODAY All Day, and NBC News Studios.
Oppenheim was named president in February 2017 after two years as executive in charge of TODAY. During this time, TODAY became the number one morning news broadcast in the key A25-54 demographic, winning the demo for 63 straight months, and continues to lead all broadcast morning shows.
Under Oppenheim’s leadership, NBC News has deepened its pursuit of original journalism by doubling the size of its award-winning Investigative and Political Units, significantly expanding its Digital newsroom, and launching several specialized editorial units which focus on issues ranging from business & technology to climate and election security. Additionally, over a dozen regional reporters have been hired to live and report in communities around the country.
With Oppenheim at the helm, NBC News launched three streaming networks and substantially expanded its digital operation. In 2019, Oppenheim launched NBC News NOW, which streams more live original news programming than any other streaming news network and is widely distributed across more than a dozen platforms, as well as internationally. News NOW set a viewership record in 2022 with 100 million hours watched each quarter. In the past two years, NBC News also launched two additional streaming networks, TODAY All Day and Dateline 24/7. Further, Oppenheim launched the first daily news program on Snapchat, Stay Tuned, five years ago for the Gen Z audience, which has since expanded across emerging platforms and notches 12 million monthly unique visitors across platforms.
Under Oppenheim, NBC News has also doubled down on premium longform storytelling. In 2019, NBC News began producing original podcast series and within three years, has become a top five podcast publisher, producing over 10 original podcast series that have reached #1 on Apple’s podcast chart, including Southlake, Mommy Doomsday and Tiffany Dover is Dead.
The following year, in 2020, Oppenheim launched NBC News Studios, a premium longform unit in the news division. With access to 80 years of archives, and strong relationships with premier filmmakers, Studios has already produced several projects that have screened at top film festivals, including Memory Box and Diamond Hands, as well as the Emmy-nominated film The Way I See It, among others. This past year, Studios debuted its first scripted series The Thing About Pam, produced with Blumhouse, which was NBC’s top-rated new series for the 2021-2022 season.
Also a screenwriter, Oppenheim wrote the critically acclaimed film Jackie, which was awarded Best Screenplay at the 73rd Venice Film Festival. He also co-wrote The Maze Runner, launching a trilogy that has grossed nearly a billion dollars worldwide.
Oppenheim began his career in news, leading political talk shows such as Hardball with Chris Matthews and Scarborough Country. An Emmy-award winner and one of The Hollywood Reporter’s “Most Powerful People in Media,” he also helped create Mad Money with Jim Cramer. Previously, he reported on multiple presidential elections and from around the world, including from Iraq, Israel, Gaza, the West Bank, and Libya.
Executive Vice President, Chief Diversity Officer
Craig Robinson is Executive Vice President and Chief Diversity Officer for NBCUniversal. He reports to NBCUniversal CEO Jeff Shell.
In partnership with the company’s business leaders, Robinson works to define and build a culture that embraces and values diversity in its workforce, culture, content and perspectives. Additionally, alongside Comcast Chairman and CEO Brian Roberts, Robinson is leading Comcast’s $100 million commitment to fight injustice and inequality, and to accelerate company efforts in all areas of diversity, equity and inclusion. In this role, Robinson spearheads social justice efforts across Comcast, NBCUniversal and Sky to build programs, allocate resources and partner with international, national and local organizations to drive meaningful change against racism and inequality.
Robinson also oversees the company’s nine Employee Resource Groups with over 80 global chapters, co-chairs the industry-leading Comcast NBCUniversal Joint Diversity Advisory Council and serves as the main liaison between NBCUniversal and key local and national advocacy organizations.
The company has been acknowledged for its leadership in diversity & inclusion, with repeat recognition on the Forbes list of Best Employers for Diversity, the Fortune list of 50 Best Workplaces for Diversity, and the DiversityInc list of Top 50 Companies for Diversity.
Robinson was named to his position in August 2011, having previously served as President and General Manager of KNBC-TV, the NBC Owned Station in Los Angeles, where he oversaw all aspects of the television station including news, sales and community relations.
Previous roles include President and General Manager of WCMH-TV, the NBC affiliate in Columbus, Ohio; Vice President of Sales for WRC-TV, NBC’s Owned Station in Washington, DC; and Local and National Sales Manager of KCBS-TV in Los Angeles. After studying Political Science at UCLA and a brief stint in retail sales and management, he took an entry level job at KCBS-TV (then KNXT-TV) in Advertising Sales and quickly realized that broadcasting and entertainment was where he wanted to spend his career. He joined NBC in 1996.
Raised in the Echo Park district of Los Angeles, Robinson’s interest in issues of social justice was sparked at an early age by his parents. His Chinese-American mother retired after a long career in public service, much of it in support of low-income families through the Aid to Families with Dependent Children program. Robinson’s father was one of the first Black consultants for the Fair Employment Practices Commission (FEPC), where he investigated allegations of racial, gender and age discrimination in housing and employment. Race, equality and civil rights were frequent topics at the Robinson dinner table and those discussions continue to inform and drive his commitment to diversity, equity and inclusion today.
Chairman, Entertainment Content, NBCUniversal Television and Streaming
Susan Rovner serves as Chairman, Entertainment Content, NBCUniversal Television and Streaming, where she leads creative strategy for original entertainment content across NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA Network and Peacock. Rovner reports to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.
In her capacity as Chairman, Rovner oversees content teams tasked with development and current programming for scripted, unscripted, late night and specials. She also leads first-run syndication, which produces seven shows, including the Emmy Award-winning “The Kelly Clarkson Show.” As the head of content, Rovner manages key relationships with studio partners, both internal and external, as well as showrunners, producers and creative talent.
Rovner and her content team have played an integral role in greenlighting hit programming across NBCU’s entertainment portfolio, including NBC’s “The Thing About Pam” and “La Brea,” Peacock’s “Bel-Air,” “A Friend of the Family” and “Real Housewives: Ultimate Girls Trip,” and SYFY’s “Chucky” and “Resident Alien.”
Under her leadership, NBC finished the 2021-2022 season #1 in the 18-49 demographic for the 2nd consecutive year and 8th time in 9 seasons, with more shows in the top 20 than any other network. The network is home to the #1 unscripted series “The Voice,” the highest-rated night of dramas on television with “One Chicago,” and the #1 entertainment program in the 18-49 demographic with “Saturday Night Live.” Additional late-night hits “The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers” are both #1 in their time periods in the demo.
On the cable side, Bravo ranks among the top 5 cable networks among the 18-49 demographic and boasts the most loyal and engaged audience across all of cable entertainment. The network is currently home to more than half of the top 20 reality series on cable. USA Network extended its streak as a top 5 cable entertainment network for more than 25 years and ranks as the #1 cable network in live premiere viewership for entertainment programming.
Rovner also oversees content development for NBCU’s talent deals with superstars including Miley Cyrus and Laverne Cox.
Prior to joining NBCU, Rovner was President of Warner Bros. Television (WBTV), the division of the Warner Bros. Television Group (WBTVG), which produces scripted dramatic primetime television programming for the five broadcast networks, premium/pay cable channels and on-demand/streaming platforms.
During her more than 20 years with WBTV, Rovner was instrumental in spearheading the company’s creative expansion to develop series for on-demand/streaming services and increasing its output for premium and basic cable, while maintaining the studio’s position as an industry leader in production for the broadcast marketplace. In addition to working closely with dozens of highly influential producers, highlights of series greenlit under Rovner’s tenure as President include “The Flash” and “Riverdale” for the CW, “Blindspot” for NBC, “Gotham” for Fox, “Westworld” and “Watchmen” for HBO, “You” for Netflix, “Shrill” for Hulu, “Queen Sugar” for OWN and “Ted Lasso” at Apple TV.
Rovner rose through the ranks at WBTV over a more than 20-year tenure at the company beginning in the drama department before being elevated to oversee development, and then rising to co-President of Warner Horizon Scripted Television in 2014. Early in her career, Rovner helped develop the long-running “Cold Case,” “The O.C.” and the critically acclaimed “Everwood.” As Senior Vice President of Drama Development, Rovner oversaw the development of some of the company’s most important and successful programs, including “The Closer,” “Fringe,” “Gossip Girl,” “The Mentalist,” “Nip/Tuck,” “One Tree Hill,” “Supernatural,” “The Vampire Diaries” and many more.
During her time with the company, 18 series developed by Rovner or that were developed under her leadership reached the 100-episode milestone: “The 100,” “Arrow,” “2 Broke Girls,” “Blindspot,” “The Closer,” “Cold Case,” “The Flash,” “Fringe,” “Gossip Girl,” “Gotham,” “Major Crimes,” “The Mentalist,” “One Tree Hill,” “Person of Interest,” “Shameless,” “Supergirl,” “Supernatural” and “The Vampire Diaries.”
Before WBTV, Rovner was Executive Director, Movies for Television, at ABC. She is also on the board of the NAACP Entertainment Advocacy Council, the Anti-Defamation League, the Barnard Board of Trustees and the Paley Los Angeles Board of Governors.
President, Content Distribution
Matt Schnaars is President, Content Distribution for NBCUniversal. In this role, Matt is responsible for overseeing distribution and monetization of NBCUniversal’s broadcast stations, cable and regional sports networks, direct-to-consumer apps, and FAST channels to the company’s distribution partners. He has had a critical role in NBCU’s growth over the past decade, including most recently the successful launch of NBCU’s direct-to-consumer service, Peacock. Prior to this role, Schnaars was SVP, Content Distribution, a position he started when he joined NBCUniversal in 2013.
Prior to joining NBCUniversal, Matt served as Vice President, National Accounts in the Disney and ESPN Media Networks division at The Walt Disney Company, where he worked for nine years. There he was responsible for distribution of the Disney and ESPN stable of networks to cable, telecom and technology companies, and played a key role in the successful launch of several national television networks, including ESPN3, ESPNU and the SEC Network.
Matt holds a MBA with a concentration in Finance from NYU’s Stern School of Business and a BA, Economics from the College of the Holy Cross. Matt is an active participant in several media industry organizations dedicated to mentorship and development.
Matt is heavily involved in coaching youth baseball, football and basketball in Westchester County (NY), where he lives with his three children.
Valari Dobson Staab
Chairman, NBCUniversal Local
Valari Dobson Staab is Chairman of NBCUniversal Local, a division of NBCUniversal that is home to three local media groups: NBC Owned Television Stations, NBC Sports Regional Networks and the Telemundo Station Group, as well as multicast networks COZI TV, LX News and TeleXitos. Together, the media groups and networks deliver the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment to English and Spanish speakers across any platform and screen.
A broadcast veteran with more than 35 years of experience, Staab joined NBCUniversal in 2011 as President of the NBC Owned Television Stations group. In 2013 she was named President of the NBC and Telemundo owned stations division after the Telemundo owned stations were integrated with the NBC stations. Since then, she has led the transformation of the NBC and Telemundo owned stations by strategically using NBCUniversal’s investment in its stations to strengthen their news gathering capabilities. This included the expansion or addition of investigative and consumer units in all markets, the launch of hundreds of hours of new local newscasts and digital products, and the hiring of staff to support the boost in news and digital programming. Under Staab’s tenure, the division unveiled its very own network of state-of-the-art weather radars, the fourth largest weather radar network in the country, to help improve the stations’ weather forecasts and provide real-time weather information directly to audiences. Staab also spearheaded the roll-out of news facilities that are home to industry-firsts like IP and cloud-based technologies used in production. To better reflect the communities that NBC and Telemundo stations serve, Staab led the charge in creating the largest local bilingual newsrooms across top 10 TV markets while the division acquired and launched new NBC and Telemundo owned stations all across the country, to serve more local news audiences.
In early 2021, the company’s regional sports networks were integrated with the stations, helping to create the only network-owned local media division that can deliver audiences the very best in local sports, news and weather in English and Spanish and across any screen and multiple platforms.
Today, Staab is helping all 43 NBC/Telemundo stations, six regional sports networks and the three multicast networks usher in a new era of innovation in storytelling to reach the next generation of local news audiences. In June 2020, the division launched LX News, a new TV/streaming network designed for millennials and Gen Z-ers that is reimagining the way that local news is presented to Adults 18-45. The stations also present streaming-only newscasts for their communities and their content is available on various OTT platforms, including Peacock, NBCUniversal’s streaming platform.
Before joining NBCUniversal, Staab primarily worked at the ABC Owned Television Stations, where she served in a variety of roles in general management, research and creative services. At ABC, she was President and General Manager of KGO, the market leading station in San Francisco, for eight years. Under Staab’s tenure, KGO increased the amount of locally produced programming by more than 50 percent and expanded its digital efforts to reach new viewers, including streaming newscasts, launching an iPad app and increasing its social media outreach. During her tenure, KGO received numerous awards and recognitions, including the Northern California Emmy for Station Excellence and The Radio and Television News Directors Association’s Regional Edward R. Murrow Award for Overall Excellence.
Prior to leading KGO, Staab served as President and General Manager of WTVD in Raleigh-Durham for a year and at KFSN in Fresno for nearly four years. She worked at WPVI in Philadelphia for a decade, where she held the roles of Director of Creative Services and Director of Marketing and Research. Previously, she worked in marketing and research for KPRC in Houston and KLTV in Tyler, Texas, where she started her broadcast career as a college student.
Staab has received numerous accolades for her work at NBCUniversal. She was named a 2022 NATPE Iris Award recipient, “Broadcaster of the Year” for 2016 by Broadcasting + Cable and Distinguished Alumni by the University of Texas at Tyler.
A native of Texas, Staab earned a Bachelor of Arts degree from the University of Texas at Tyler, which honored her with their Distinguished Alumni Award in 2012. She also earned an MBA from Baylor University. She resides in New York City with her husband, R.C.
Chief Marketing Officer, Entertainment and Sports
Jennifer ‘Jenny’ Storms is Chief Marketing Officer, Entertainment and Sports, NBCUniversal and Chair of the NBCUniversal Marketing Council. In this role, Storms oversees marketing and consumer engagement around premium live, social and digital content across the NBC Sports and Entertainment portfolio. Her responsibilities include marketing strategy and operations, audience growth, CRM, content development and promotion across all distribution platforms for NBCUniversal Entertainment, which include NBC, USA Network, Bravo, Oxygen, SYFY, E!, UniKids, and NBC Sports.
A leader in the marketing, media and sports business for over 25 years, Storms joined NBC Sports in 2015 as Chief Marketing Officer, responsible for all marketing strategy, consumer insights, media and engagement plans for premiere properties from Sunday Night Football to the Olympic Games. In September 2020, she was elevated to her current position, adding marketing oversight of the vast portfolio of NBCUniversal Entertainment to her existing duties with NBC Sports. Storms was named Chair of the NBC Universal Marketing Council in May, 2022.
Previously, Storms held senior marketing positions at PepsiCo, Inc., Gatorade, and Turner Broadcasting System / Turner Sports in Atlanta. She began her career at the United States Olympic Committee (USOC).
Storms was inducted to SportsBusiness Journal’s “Forty Under 40” Hall of Fame. Other notable industry honors include: Brandweek’s “Marketers of the New Generation;” Adweek’s Most Powerful Women in Sports; Cynopsis Sports Media’s “Marketing Executive of the Year” in 2018 and Navigator Award in 2019; iSportConnect’s “Influential Women in the Business of Sport.”
Storms graduated with a bachelor’s degree from Northwestern University.
Chairman, Direct-to-Consumer and International
Matt Strauss was named Chairman, Direct-to-Consumer and International in August of 2020. In this role, Strauss is responsible for all aspects of Peacock, NBCUniversal’s streaming service; Fandango, a global digital network serving more than 67 million monthly visitors with best-in-class movie information, ticketing, trailers, home entertainment, and fan merchandise; and International Networks, a division that delivers quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America, and Asia Pacific. He reports to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.
Prior to joining NBCUniversal in 2019 to lead Peacock and NBCUniversal Digital Enterprises, Strauss was Executive Vice President, Xfinity Services for Comcast Cable, where he led the strategy and development of best-in-class products and services that served more than 30 million customers across Comcast’s residential lines of business—including Xfinity TV, one of the nation’s largest pay-TV distributors of video and entertainment services; Xfinity Internet, the nation’s largest gig provider; Xfinity Home and Xfinity Voice.
Under Strauss’ leadership, Comcast transformed its video and Internet services with industry-leading experiences on TV and across devices, including the Emmy Award-winning Xfinity X1 guide and voice remote, Xfinity Stream, Xfinity Flex, Xfinity xFi, ultrafast gigabit speeds, the nation’s largest and fastest Wi-Fi network, home security, and digital home automation features and controls.
He previously served as Executive Vice President, Video and Entertainment Services for Comcast Cable. In that role, Strauss led the video business through a period of unprecedented results and in 2016 alone, helped the company reach positive video subscriber growth for the first time in a decade. With a focus on innovation, personalization, and seamless access to the best entertainment experiences across platforms, he helped redefine the entertainment viewing experience for Xfinity TV customers with Xfinity X1, Xfinity Stream, cloud DVR, live in-home streaming across devices, the industry’s first talking guide, and the Emmy-Award-winning voice remote.
Strauss joined the senior management team at Comcast in 2004 as the Senior Vice President, New Media, where he led content acquisition and strategic development of all on-demand and cross-platform programming properties and services.
Prior to Comcast, he served as the Executive Vice President and General Manager of Rainbow Media’s on demand service Mag Rack, where he pioneered the video on demand model with one of the first national on demand networks. Prior to this, he served as Vice President of Business Development for Rainbow Media, where he led the organization’s acquisition strategy for new and traditional media. He also held several management positions with Disney-ABC, including serving in the Strategic Planning department for the ABC Television Network.
Strauss is also a member of the board of directors for SkyShowtime, a streaming joint venture from Comcast and ViacomCBS. Launching in 2022, SkyShowtime will offer the best entertainment, movies, and originals series from across NBCUniversal, Sky, and ViacomCBS to more than 90 million customers across more than 20 European territories.
He holds a BS from New York University’s Stern School of Business and resides in Cherry Hill, NJ, with his wife and four children.
KC Sullivan is President of CNBC, the recognized world leader in business news. He is responsible for the network’s TV and Digital news operations, original primetime programming and subscription products. A thirteen-year veteran of NBCUniversal, Sullivan has spent more than a decade in leadership roles across the company’s portfolio in both the U.S. and overseas.
Most recently, Sullivan served as President & Managing Director of Global Advertising & Partnerships for NBCUniversal based in London. In that role, he created the Global Partnerships team, which tripled revenue during his tenure, and established a strong partnership with Sky Media in the United Kingdom, Italy, and Germany and formed a new partnership with the RTL Ad Alliance.
Before that, Sullivan spent seven years as President and Managing Director of CNBC International, responsible for managing and growing CNBC’s assets in Europe, the Middle East, Africa (EMEA) and the Asia Pacific region. While there, he opened bureaus in Abu Dhabi, Dubai, and China, launched partnerships in Indonesia and Thailand, and created “East Tech West,” a multi-year, industry-leading tech event in the Guangdong region of China.
He first joined NBCUniversal in 2009, serving as CNBC’s Chief Financial Officer where he led the company’s global financial operations. Three years later, he became CFO for the NBCUniversal News Group, where he was responsible for the finance operation across all television, cable and digital news properties.
Sullivan began his career at General Electric as part of the company’s Financial Management Program in GE Plastics before moving on to larger roles across the organization in departments including GE’s Corporate Audit Staff and GE Healthcare Medical Diagnostics.
Sullivan holds a bachelor’s degree in History from the College of the Holy Cross in Worcester, MA.
President, Operations & Technology, NBCUniversal
Ian Trombley is the President of NBCUniversal Operations and Technology, a global organization that provides enterprise technology, operations, engineering, and facilities management services to NBCUniversal’s businesses and offices in the Tri-State area, London, Los Angeles and Miami. He is responsible for the company’s owned studio and post-production operations servicing television and film, including the network operating centers in Denver, New York, and New Jersey. In addition, Trombley oversees global security for the company and manages NBCUniversal’s global real estate portfolio, including the management and development of the Universal Studios property in Los Angeles. Trombley is currently an Executive Sponsor for Comcast NBCUniversal’s TechWomen organization and serves as the Executive Champion for the Veterans Network Employee Resource Group at NBCUniversal.
During his 20-year tenure with NBCUniversal, Trombley has held a number of leadership positions in broadcast and technical operations, facilities and studios management, and Information Technology. Trombley joined NBCUniversal from GE where he had previously held positions within the Quality and Information Technology divisions.
A graduate of the Virginia Military Institute, Mr. Trombley began his career serving as an officer in the United States Army. He lives in New York with his wife and their two children.
Chief Human Resources Officer, NBCUniversal
Vicki Williams was named Chief Human Resources Officer for NBCUniversal in 2018. She oversees global human resources, including compensation, benefits, development and learning, talent acquisition, executive search, HR systems & operations, and the HR (employee) service center.
Williams joined NBCUniversal in May 2011 as Senior Vice President, Compensation, Benefits and HR Information Systems. Her role expanded to include HR support for corporate functions and oversight of the HR service center.
Prior to NBCUniversal, Williams was a consultant on compensation and benefits as a Partner with Pay Governance LLC and previously as a Principal with Towers Perrin (now Willis Towers Watson). In these roles, she worked directly with boards of directors and senior management on all elements of compensation and benefits. Williams worked across a number of industries, but maintained a strong concentration in the entertainment & media industry.
She was named to the Board of Directors of Annaly Capital Management, a leading diversified capital manager that invests in and finances residential and commercial assets, in 2018. As an independent director, Williams serves on the Audit Committee and Compensation Committee.
Williams received a B.S. in education with a concentration in mathematics and an M.B.A. with a concentration in finance and quantitative statistics, each with honors from the University of Georgia. After serving six years on the Terry College of Business Alumni Board for the University of Georgia, she now serves on the Emeritus Board.
She lives in Manhattan with her husband, rescue dog, and rescue cat; is an active volunteer with Best Friends Animal Society and serves on the Board of Korean K9 Rescue.
Chairman and Chief Executive Officer, Universal Parks & Resorts
Mark Woodbury is Chairman and Chief Executive Officer of Universal Parks & Resorts. He oversees all Universal parks and resorts worldwide, including Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan and the recently opened Universal Beijing Resort. He also serves on the NBCU Executive Committee.
Most recently, Mr. Woodbury served as Vice Chairman, Universal Parks & Resorts and President of Universal Creative – the group charged with planning, designing and creating all Universal attractions and destinations worldwide. In his role as Vice Chairman, Mr. Woodbury was also responsible for all strategic planning and design strategy for Universal Parks & Resorts.
Mr. Woodbury joined Universal Parks & Resorts more than 30 years ago, during the development of Universal Studios Florida – the company’s first expansion outside of Hollywood. He quickly became a key member of the leadership team and, as Chief Creative Officer, oversaw the expansion of Universal Studios Florida into Universal Orlando Resort, a destination that included Universal Studios Florida, a second theme park called Universal’s Islands of Adventure, on-site hotels and an entertainment complex. He also oversaw the development of Universal Studios Japan, which quickly became the company’s most attended theme park destination.
In 2006, Mr. Woodbury was named President of Universal Creative and continued to lead the development of world-class attractions and destinations – while creating innovative partnerships with some of the world’s most compelling entertainment brands. His work has included entire lands, such as The Wizarding World of Harry Potter, the globally popular themed and immersive land that is now at Universal theme parks in Orlando, Osaka, Hollywood and Beijing along with Super Nintendo World, which recently opened at Universal Studios Japan and will also be at Universal Studios Hollywood and Universal Orlando Resort.
Most recently, Mr. Woodbury oversaw the creative design and development of Universal Being Resort, including all attractions, its CityWalk entertainment complex and the first-ever Universal-themed hotel. Universal Beijing successfully opened in 2021 as Universal’s largest theme park destination at opening.
Mr. Woodbury’s continued championing of innovative design and inspired collaboration has been a driving force behind the success of Universal Parks & Resorts around the world. Committed to diversity, equity and inclusion, he is an active member of the Universal Parks & Resorts Executive Inclusion Council, aimed at impactful, cross-divisional inclusion efforts.
Prior to joining Universal, Mr. Woodbury worked in private architectural practices and real estate development. He holds a Master of Architecture degree from the University of Wisconsin and a Bachelor of Arts in Architecture from the University of New Mexico. He is a licensed Architect and an active member of the American Institute of Architects (AIA).
Chairman, Global Advertising and Partnerships
Behind any show, on any screen, there’s an entire economic and technology infrastructure at work. No person has had a bigger hand in shaping it than Linda Yaccarino. Every day, Yaccarino transforms the $70 billion premium video ecosystem. As Chairman of Global Advertising and Partnerships, she is the strategic and operational bridge across the entirety of NBCUniversal's global networks, properties, and business units. She is responsible for stewarding the company’s industry-leading portfolio of linear networks, digital and streaming platforms, distribution partnerships, and client relationships. Yaccarino oversees all Global, National and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, and Strategic Initiatives.
Yaccarino and her 2,000-member global team help connect emerging and established brands to hundreds of millions of viewers, driving economic impact across every sector. Since joining NBCU in 2011, her team has generated more than $100 billion in ad sales, expanded the company’s reach globablly, forged groundbreaking ad partnerships, launched the first ad-supported streaming service, and made massive investments in data and technology capabilities. She is the first ad chief to develop a unified tech-enabled trading system, One Platform, and create a united monetization and enterprise strategy—a practice that has become ubiquitous in the marketplace. In other words, Yaccarino has reengineered the advertising business for the 21st century.
It has long been her vision to serve all audiences on all screens, creating a single, scaled advertising offering for all businesses, no matter where they operate—locally, nationally, or globally. This vision led to the creation of One Platform, a unified trading system, as well as NBCUnified, a first-party identity data plaform that unites the company’s consumer touchpoints. Through these innovations, Yaccarino is streamlining the ad marketplace, creating more accurate measurement currencies, and maintaining the most pristine ad-ecosystem in the industry. Each year, her division hosts the media and technology industry’s leading developer conference, which brings together marketing and ad-tech partners to build a better, more data-driven ecosystem.
In addition to pushing the industry to improve the viewing experience, embrace digital viewing, and adopt new measurement metrics, Yaccarino is also constantly working to diversify NBCU’s revenue streams. This has culminated in Peacock, the ad-supported streaming service, for which her team oversees its full monetization strategy. Yaccarino’s team is also responsible for pioneering data-driven commercial innovations and forging partnerships with companies like Apple News, Buzzfeed, Holler, ReachTV, Snapchat, Twitter, YouTube, and more—all to increase NBCU’s digital footprint. As a result, NBCU has showcased a slate of record-breaking tentpole events, including the most-streamed Super Bowl and the most-engaged-with Olympic Games in history.
Since the acquisition of Sky, Yaccarino has scaled her transformative approach to create the first global premium video advertising solution. She has also led the development of the first-ever combined ad and sponsorship program for the LA 2028 Olympics. And to prepare NBCU employees for the future of work, her division created a state-of-the-art Center of Excellence, designed to democratize insights, resources, and training materials industry-wide.
As an industry advocate, Yaccarino has called for a return to values-based, trusted partnerships, spotlighting the most important issues facing her colleagues and peers. As 2021-2022 Ad Council Chair, Yaccarino partnered with the business community, the White House, and government agencies to create a COVID-19 vaccination campaign, featuring Pope Francis and reaching over 200 million Americans. At NBCU, she uses the power of media to advance equity and helps to launch DEI-focused initiatives, including BOLD, a program for employing veterans; #ShesMy, a campaign to uplift women and girls; Scene in Color, a collaboration with Target to elevate emerging BIPOC film creatives; and a partnership with Telemundo to release a Latina-centric storytelling guide.
New York Women in Communications honored Yaccarino with a Matrix Award. She’s been recognized as Business Insider’s “Top 10 People Transforming Advertising”; Adweek’s “Ten Most Powerful Women in TV”; The Hollywood Reporter’s “Women in Entertainment: Power 100”; and Variety’s “Power Women of New York.” Yaccarino was inducted into the B&C’s Hall of Fame, received the UJA Foundation’s Mac Dane Award for Humanitarian Excellence, the Distinguished Alumni Award from Penn State University, and has delivered the Don Davis Lecture in Advertising Ethics.