NBCUniversal and YouTube Announce Global Strategic Partnership, Expanding Reach of Peacock and NBCUniversal Content Across YouTube’s Industry-Leading Platforms

The multi-faceted agreement includes: 

• Beginning in early 2027, Peacock Premium will be included in a bundle with YouTube Premium, making it immediately available to millions of existing YouTube Premium subscribers, substantially expanding Peacock’s reach and making it one of the most broadly distributed premium streaming services in the U.S. Subscribers will receive seamless access to Peacock within the YouTube experience, featuring marquee live sports including the NFL, Olympics, NBA, MLB, Big Ten and Notre Dame Football, Big 12, Big East and Big Ten College Basketball, Premier League, WNBA, Kentucky Derby, golf and more, hit series such as Love Island USA, The Real Housewives franchise, Law & Order: SVU, Saturday Night Live, The Traitors, All Her Fault and The Office; and award-winning and blockbuster films. 

• This deal also extends NBCUniversal's multi-year distribution agreement with YouTube TV, the largest and fastest-growing pay TV provider in the U.S., ensuring continued broad linear distribution of NBCUniversal's industry-leading portfolio of entertainment, sports and news programming. 

• The companies will deepen their longstanding advertising technology collaboration, including through FreeWheel, to enhance advertising capabilities and drive greater monetization at scale. 

• The agreement will also expand the global reach of NBCUniversal’s international streaming services, Universal+ and Hayu, through YouTube Premium in select markets. 

• NBC Sports will be the production partner for select premier live sporting events on YouTube.  

• A selection of live sporting events from NBCUniversal will stream on NBC Sports’ YouTube channel, bringing a sample of world-class games to millions of users on YouTube. 

• The deal extends and expands the distribution and offerings of YouTube, YouTube TV and YouTube Premium on Comcast’s Xfinity and Xumo platforms. 

“This partnership brings NBCUniversal’s world-class content and iconic franchises to YouTube’s unmatched scale and global platforms,” said Mike Cavanagh, Co-CEO of Comcast Corporation. “We’re excited to deepen our relationship with YouTube through a collaboration that reflects our strategy of partnering with industry leaders to drive sustained growth for NBCUniversal.” 

“We’re incredibly excited to expand our partnership with NBCUniversal to redefine what a modern entertainment subscription can be for consumers,” said Neal Mohan, Chief Executive Officer, YouTube. “YouTube Premium brings your favorite creators, artists and cultural moments together uninterrupted, and now, we’re pairing that ultimate viewing experience with Peacock’s expansive lineup of live sports like Sunday Night Football and the NBA, blockbuster Universal movies, and original series. This makes it easier than ever for our members to find and watch all the premium content they love, all in one place.”  

“With this agreement, Peacock accelerates its next phase of growth by bringing the service to millions of YouTube Premium subscribers, driving long-term value for our business," said Matt Strauss, Chairman, Media Group, NBCUniversal. "Combined with our YouTube TV extension, this agreement opens the door to new ways for audiences to discover, access and deepen engagement with NBCUniversal's industry-leading content wherever and however they choose to watch.” 

“This partnership with NBCUniversal is a great example of how we can grow YouTube’s subscription business alongside our key partners,” said Mary Ellen Coe, Chief Business Officer, YouTube. “By bringing Peacock to YouTube Premium, we're giving our members an incredible lineup of content while also connecting them to the creator ecosystem and cultural moments that fans can only find on YouTube. Together, we are expanding NBCU's content presence on YouTube, building a sustainable growth engine for both of our companies, and collaborating across streaming distribution, advertising and live sports production.”