NBCUniversal and Telemundo Celebrate Hispanic Heritage Month with “Juntos Imparables / All Together Better”

This Hispanic Heritage Month, NBCUniversal and Telemundo will celebrate the experiences that bring people together with “Juntos Imparables / All Together Better,” a bilingual, multiplatform campaign launching September 14 and running through October 15 across Comcast NBCUniversal channels and digital and social platforms.

This year’s campaign focuses on how traditions, cultural influences, and shared experiences bring people together. Family, friends, food, music, sports and other everyday moments help celebrate Hispanic heritage while recognizing the connections that cross communities, cultures and generations. The campaign also builds on the momentum from Telemundo’s 2026 FIFA World Cup coverage, which brought Latino culture and soccer fandom to audiences across the country this summer.

From “I” to “We”

The campaign draws inspiration from an original poem written and performed by Chelsea Guevara, a U.S.-Salvadoran poet whose work explores culture, history, memory and identity. Her original piece reflects on family, community and teamwork, moving from the singular “I” to the collective “we” with a contemporary, urban touch that serves as the centerpiece of the campaign.

The team produced the campaign film in English and Spanish, capturing moments of connection and belonging on a soccer field, in a dance studio, at a beauty salon and coffee shop, and around a family kitchen. Filmmakers shot the piece in a naturalistic, documentary style and featured real people and businesses rather than actors.

“As an artist, it’s an honor to have contributed to a campaign rooted in celebrating community,” Guevara said. “I wanted the poem to reflect how our individual stories, traditions and experiences become part of something bigger when we choose to share them with others. I’m grateful that the team was committed to preserving my voice in the poem and holding the space to bring that idea to life authentically. I’m really proud of what we created together.”

Across Telemundo

Throughout Hispanic Heritage Month, Telemundo will extend Juntos Imparables / All Together Better across its entertainment, sports, digital and social platforms. Hoy Día, En Casa con Telemundo, La Mesa Caliente and Al Rojo Vivo will mark the month with special interviews, profiles and segments celebrating Hispanic achievement, entrepreneurship, traditions and community.

Telemundo Deportes will feature Hispanic athletes and stories throughout its programming. El Pelotazo will use themes from Guevara’s poem for a weekly series highlighting Hispanic athletes through identity, community, family and unity. Soccer coverage will spotlight Hispanic players and coaches across the U.S. National Teams, Premier League, Bundesliga and Serie A, while MLB and NFL productions will highlight Hispanic players’ impact and legacy. Telemundo Deportes Ahora will also feature talent sharing what being Hispanic means to them.

Telemundo’s digital and social platforms will share the campaign film, original interviews, programming highlights and additional stories tied to the people and themes featured in the campaign. 

Celebrating in Communities Across the Country

NBCUniversal Local’s Telemundo and NBC stations will recognize Hispanic Heritage Month through local programming, editorial coverage and community events.

In Los Angeles, Telemundo 52 will feature heritage-focused stories throughout the month and a Hispanic Heritage Month special on September 25. Telemundo 48 in the Bay Area will spotlight six local community heroes through its Los Nuestros series and produce a half-hour special. NBC4 and Telemundo 44 in Washington, D.C., will feature Hispanic Heritage Month stories and specials across both stations. Stations in San Diego, Houston, New Mexico and Las Vegas also plan localized creative, news coverage, social content and community events.

Employee and Community Programming

At Telemundo Center, employees will mark Hispanic Heritage Month with programming throughout September and October, beginning with the September 15 launch of a 12-by-8-foot community mural. Employees will help complete the mural throughout the month alongside weekly culinary activations.

The celebration will culminate October 15 with a food festival, a Top Chef-style neighborhood competition and the unveiling of the completed mural.

Telemundo will also invite employees to participate in Voces de Nuestra Herencia, inspired by Guevara’s work, by creating their own poems expressing Hispanic pride.

Throughout Hispanic Heritage Month, Juntos Imparables / All Together Better will bring the campaign’s central idea — the power of moving from “I” to “we” — to audiences and communities across the country.

#JuntosImparables #AllTogetherBetter #HH2026