USA vs. Mexico Delivers Most-Watched U.S. Men’s National Team Friendly on Telemundo Since Acquiring Rights in 2023

Telemundo’s presentation of USA vs. Mexico on Saturday, October 3 delivered a Total Audience Delivery (TAD) of 2.6 million viewers across Telemundo, Universo and streaming platforms, ranking as Telemundo’s most-watched U.S. Men’s National Team friendly in TAD and the most-streamed since the network acquired U.S. Soccer Spanish-language rights in 2023.

Total Audience Delivery increased +32% compared to the previous USA-Mexico friendly on Telemundo in 2023 (1.97 million), driven by significant streaming growth. The match delivered 24% of its total audience through digital platforms, up 15 percentage points from the prior Mexico match in 2023.

On linear television, USA-Mexico ranked as the No. 1 Spanish-language television sports event of the week, averaging 1.7 million total viewers, peaking at 2.14 million total viewers in the 10:45PM ET and 11:30PM ET quarter-hours. The telecast propelled Telemundo to the No. 1 Spanish-language broadcast network in both Saturday Total Day and Primetime among total viewers. In addition, Telemundo’s broadcast out performed the English-language delivery on TNT and truTV by +179% among total viewers to capture a 74% share of the combined audience.

The strong sports weekend continued Sunday, October 4, with Telemundo’s presentation of El Clasico de México featuring Chivas vs. América, which averaged 738,000 total viewers. The match increased +29% among total viewers compared to the previous Chivas-América friendly match on Telemundo on October 13, 2024.

Source: TAD based on Nielsen Big Data + Panel, L+SD, 10/3/26, P2+ (000) match window average; Adobe Analytics. Linear based on Nielsen Big Data + Panel, L+SD, program averages, 10/3/26 and 10/4/26, P2+ (000).

About NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 94 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.