NBC's "The Traitors: New Blood" Powers the Franchise to New Heights

NBC’s The Traitors: New Blood opened strong with a two-episode premiere, with both episodes averaging 6 million total viewers across NBC and Peacock. (MP+3; Including repeats)

 The Traitors: New Blood ranks as NBC’s top new unscripted premiere in six years among the 18-49 demo. (MP+3)

 On Peacock, The Traitors: New Blood has secured NBCUniversal’s top two spots for next-day series ever on the platform (Including Bravo and NBC next-day series). Powered by linear, The Traitors: New Blood broadened the franchise audience, with over 5 million new viewers reached across platforms.

Across social, The Traitors: New Blood has garnered over 85 million video views in its first week on air. (Source: Sprout social media)

The Traitors is produced by Studio Lambert. Alan Cumming hosts and serves as executive producer alongside Mike Cotton, Sam Rees-Jones, Rosie Franks, Jack Burgess, Stephen Lambert, Tim Harcourt and Doran Azouelos. The format was created and developed by IDTV in cooperation with RTL Creative Unit and is distributed by All3Media International, part of media and entertainment group, Banijay Entertainment.

New episodes of The Traitors: New Blood air Thursdays at 8:00p.m. ET / PT. Episodes are available to stream the next day on Peacock.

About The Traitors: New Blood

The Traitors is coming to NBC with an all-new civilian version, deemed The Traitors: New Blood for the upcoming season of the Emmy Award-winning competition reality series known for strategic gameplay and skillful saboteurs. Set at a castle deep in the Scottish Highlands, this nail-biting psychological adventure sees contestants work together on a series of exhilarating missions to build a prize fund worth up to $250,000. Hidden among the Faithful are the Traitors, who murder the Faithful one-by-one under the cover of darkness as the Faithful race to uncover them from the game. At the end of the game, if the remaining Faithful banish every Traitor, they share the prize fund; if even one Traitor survives to the end, the Traitors take it all.