NBC and Peacock Deliver Most-Watched WNBA Finals Game 4 Ever

Game 4 of the 2026 WNBA Finals between the Atlanta Dream and Golden State Valkyries, which was played in the early afternoon on Saturday, Oct. 24, averaged a Total Audience Delivery (TAD) of 1.9 million viewers on NBC and Peacock, making it the most-watched WNBA Finals Game 4 ever and up 32% vs. last year’s Game 4, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

The audience of 1.9 million viewers (1:01-3:35 p.m. ET) is up 14% vs. the previous Game 4 record (Liberty-Lynx, Oct. 18, 2024, ESPN, 1.67 million) and up 32% vs. last year’s game (Aces-Mercury, Oct. 10, 2025, ESPN, 1.44 million).

Led by Gabby Williams’ 17 points, Golden State’s 67-62 win over Atlanta peaked at 2.5 million viewers for the game’s exciting conclusion from 3:30-3:45 p.m. ET.

Below are the top local market viewership ratings for Game 4 of the WNBA Finals between the Valkyries and Dream.

NBC Sports averaged 2.0 million viewers for its two-game WNBA Finals coverage (Games 1 and 4), up 20% vs. last year’s Games 1 and 4. Coverage of Game 1 of the WNBA Finals, which began at 3:30 p.m. ET on Oct. 17, averaged 2.1 million viewers on NBC and Peacock, making it the most-watched WNBA Finals Game 1 ever.

For its combined WNBA playoff coverage consisting of one Semifinal game and two Finals games, NBC Sports averaged 1.7 million viewers, the most-watched WNBA playoff average for a network since 2000. Game 1 of the WNBA Semifinals between the Las Vegas Aces and Valkyries on Oct. 4 averaged 1.12 million viewers, making it the third-most-watched Semifinals Game 1 ever.

In its return to WNBA coverage, NBC Sports averaged a Total Audience Delivery (TAD) of 1.8 million viewers for its seven regular season games on NBC and Peacock, up 35% vs. comparable coverage last season. This was NBC Sports’ first season with WNBA coverage since 2002.