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Chiefs-Seahawks Is Most Watched Week 7 NBC Sunday Night Football Game Since 2013, Averaging 26.3 Million Viewers on NBC & Peacock

Kansas City-Seattle on NBC & Peacock delivered the largest NFL primetime audience this season.

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October 28, 2026

The Seattle Seahawks’ 20-3 victory over the Kansas City Chiefs, a matchup of teams that won three of the last four Super Bowls, averaged 26.3 million viewers on NBC and Peacock, based on Nielsen Big Data inclusive of first party data – marking the most watched Week 7 Sunday Night Football game since 2013. 

Chiefs-Seahawks audience peaked at 29.0 million viewers in second quarter

The audience for the Seahawks’ victory on Sunday night, which featured wide receiver Jaxon Smith-Njigba’s nine catches for 150 yards and a touchdown, peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9:30-9:45 p.m. ET).

Chiefs-Seahawks on NBC and Peacock also delivered the largest primetime audience for an NFL game this season.

The SNF Week 7 game 13 years ago averaged 27.0 million viewers and featured quarterback Peyton Manning and the 5-0 Denver Broncos in Manning’s return to Indianapolis, where he played 13 seasons and set all major Colts passing records, earned 11 playoff berths, and won a Super Bowl. Andrew Luck threw three scoring passes and had a touchdown run to lead the Colts to a 39-33 win.