TODAY Celebrates NBC's 100th Anniversary with 2026 Halloween Costumes Inspired by Iconic NBC Shows
The anchors of TODAY reveal their 2026 Halloween costumes in celebration of 100 years of NBC. See Savannah Guthrie as Rachel from 'Friends,' Craig Melvin as Snoop Dogg, Al Roker as Gumby from 'Saturday Night Live,' and more!
October 30, 2026
On November 15, 1926, NBC made its debut with a four-hour radio broadcast, marking the beginning of a century of storytelling, innovation and shared cultural moments.
Over the past 100 years, NBC has helped shape how audiences experience history, news, sports and entertainment, from groundbreaking broadcasts and defining moments in American history to the shows and personalities that have become part of generations of viewers' lives.
As NBC celebrates its centennial, the milestone honors not only a century of broadcasting firsts, but the lasting role NBC has played in connecting audiences to the moments that matter.
The Theme for 2026 Is: NBC Halloween!
Now, 100 years later, the broadcast network has risen to the top of the ranks, becoming one of the most renowned media companies in the world.
Through the decades, NBC has aired some of television’s most iconic programs including Seinfeld, Cheers, The Office, ER, Law & Order, Parks and Recreation, The Golden Girls, Friday Night Lights and The West Wing, among countless others.
The network is also home to celebrated events such as the Macy’s Thanksgiving Day Parade, the Rockefeller Center Christmas Tree Lighting and, of course, the Olympics.
Join Savannah Guthrie, Craig Melvin, Al Roker and Jenna Bush Hager – or shall we say, the TODAY show's biggest fans – as they tour 30 Rockefeller Center, the network’s iconic headquarters, and take a trip down NBC memory lane in this year’s Halloween extravaganza!
TODAY Anchors Test NBC Knowledge in Halloween Trivia Game
The TODAY anchors hit the plaza in their NBC-themed Halloween costumes to test their knowledge in an NBC100 trivia game. See who wins!
Counting Down the Days to the NBC100 Special!
The exhibition is part of NBC's centennial celebration, recognizing the stories, talent and innovations that have connected generations of audiences and helped shape entertainment, news and sports.
The celebration continues Thursday, December 10, with a live, three-hour primetime special on NBC from the Dolby Theatre in Los Angeles, honoring a century of iconic stars, groundbreaking moments and unforgettable television.
