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Social Impact and Inclusion

Education Through Music Partners With NBCUniversal to Create Inspiring 'Wicked: For Good' PSA Promoting Music Education for All Students

November 17, 2025

Education Through Music (ETM) and NBCUniversal announced today the release of a new Public Service Announcement (PSA) that will air on the networks and digital platforms of Comcast NBCUniversal in donated media inventory ahead of the November 21 theatrical release of Universal Pictures’ Wicked: For Good, the epic conclusion to the global cinematic phenomenon. ETM and NBCUniversal have collaborated on a powerful PSA promoting music education for all students through its signature social impact program, the Creative Impact Lab.

ETM is the premier music education nonprofit that provides music programming as a core component of a school’s curriculum in underserved in locations throughout the United States. The organization's mission aligns with the themes of Wicked and Wicked: For Good, a musical event that encourages all people to reach their fullest potential.

ETM is thrilled to partner with NBCUniversal to promote music education as part of the release of Wicked: For Good. We hope that this partnership and PSA will inspire students to accomplish their musical and personal goals.

— Dr. Janice Weinman, CEO of Education Through Music

Launched in 2022, the Creative Impact Lab leverages NBCUniversal's storytelling expertise, commissioning nonprofit creative agencies and their storytellers to develop marketing assets that spotlight the missions of other nonprofits. NBCUniversal creative executives volunteer as mentors on these projects, guiding emerging talent during the production process.

As Wicked: For Good prepares to captivate audiences once again, we're proud to connect its themes of transformation and empowerment with Education Through Music's mission. Through the Creative Impact Lab, we're harnessing the power of storytelling to spotlight the importance of music education and ensure every student has the opportunity to thrive creatively.

— Hilary Smith, Executive Vice President of Corporate Social Responsibility, NBCUniversal

ETM believes that every child, at every school, deserves access to high-quality music education as part of the curriculum. Music education is part of a well-rounded core program and essential for students' academic, social, and emotional well-being.