NBCUniversal’s “The More You Know” Campaign Returns with New Star-Powered PSAs and Social Content

Peter Krause, Howie Mandel, Reba McEntire, Darren Barnet, and more NBC and Peacock talent shed light on some of today’s most pressing social challenges through impactful PSAs debuting across linear, streaming, and social.

November 09, 2026

For the 37^th consecutive year, NBCUniversal debuted a new slate of The More You Know public service announcements designed to inform audiences about important social issues. The latest suite of 19 multiplatform PSAs addresses the topics of confidence, cyberbullying, kindness, loneliness, mental health, phone addiction, and positive self-talk. The PSAs will run across the platforms of NBCUniversal and Comcast, continuing The More You Know’s legacy of sharing actionable tips and driving meaningful dialogue.

“For nearly four decades, The More You Know has helped spark conversations that matter. This year’s campaign explores the importance of supporting mental health, speaking to ourselves with compassion, and using our words responsibly both online and offline. From reminding people not to wait to seek help, to choosing ‘I can’ over ‘I can’t,’ these messages are designed to encourage connection, confidence and kindness in everyday life.”

– Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal

The campaign includes stars from NBC’s “America’s Got Talent,” “Happy’s Place,” “Line of Fire,” “One Chicago,” Peacock’s “The Paper,” and more.

Stars across NBC and Peacock share an important message about cyberbullying.

Deidre Hall (Peacock’s “Days of Our Lives”) reminds people to focus on what they appreciate about themselves.

Encouraging kinder and safer online spaces

Through the campaign, Peter Krause and other stars encourage viewers to think before posting, reminding them that even a quick comment can have a lasting impact on the person on the other side of the screen. Studies across multiple countries estimate that roughly 20% to 40% of children and adolescents have experienced cyberbullying at least once. The PSAs reinforce that choosing words more thoughtfully can help build a safer and more respectful online environment.

Peter Krause (NBC’s “Line of Fire”) addresses cyberbullying and the impact of online behavior.

Changing the way we speak to ourselves

Reba McEntire brings that same thoughtfulness to self-talk, using the idea of playing the cards you are dealt to encourage viewers to replace self-doubt with confidence. Darren Barnet’s PSA about affirmations shows how a few encouraging words can help someone recognize their strengths. Research suggests that self-affirmation activities can support self-esteem, life satisfaction, and psychological well-being, while reducing anxiety and negative mood. These PSAs highlight practices that can be especially helpful when appearance-based pressures affect confidence.

Reba McEntire (NBC’s “Happy’s Place”) encourages viewers to lead with kindness and compassion.

Darren Barnet (NBC’s “Chicago Med”) shares a message focused on confidence, self-image and well-being.

Sometimes the first step in addressing a difficult issue is simply making it easier to talk about. By using familiar NBCU voices to open those conversations, the campaign can help lower that barrier.