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SOCIAL IMPACT

Creative Impact Lab: Spy Hop Helps L.A. Works Share Their Story Through Social Videos

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September 15, 2022
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Spy Hop focused on TikTok distribution to help L.A. Works drive increased volunteerism in the Los Angeles community.

The Creative Impact Lab is a new initiative that focuses the company’s social purpose on nonprofit storytelling and provides opportunities for apprentices from diverse backgrounds to hone their production skills. The goal of the Lab is to shine a light on the individual positive social impact of nonprofits, and to help the next generation of content creators break into the media industry and learn the trade. NBCU employees lend their creative expertise as mentors on each project.