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SOCIAL IMPACT

Creative Impact Lab: America On Tech Collaborates with Reel Works to Highlight Their Mission

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September 16, 2022
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Reel Works showed the inroads that America On Tech is making by broadening access to degrees and careers in technology through a sizzle reel.

The Creative Impact Lab is a new initiative that focuses the company’s social purpose on nonprofit storytelling and provides opportunities for apprentices from diverse backgrounds to hone their production skills. The goal of the Lab is to shine a light on the individual positive social impact of nonprofits, and to help the next generation of content creators break into the media industry and learn the trade. NBCU employees lend their creative expertise as mentors on each project.