Peacock Launches Beta Membership Program, Delivering NBCUniversal Rewards for Subscribers

Peacock has launched a new Membership Program in beta, introducing a new way for subscribers to engage with the NBCUniversal content and brands they love. 

Available initially to a randomly selected group of Peacock Premium and Premium Plus subscribers, the beta reflects NBCUniversal's unique ability to connect fans with the franchises that matter most to them across streaming, live events, consumer products, theme parks, partnerships and more. Through a mix of NBCUniversal benefits, partner offers and exclusive experiences, the program will recognize and reward Peacock subscribers, deliver added value, and create deeper connections to the fandoms that power NBCUniversal. 

Peacock Membership Rewards

The program is designed around what Peacock customers say they value most: meaningful recognition, exclusive access, flexibility, and experiences that extend beyond traditional discounts. During the beta, the program will offer rewards across four key areas: 

• NBCUniversal rewards: Exclusive offers connected to Peacock programming and NBCUniversal brands. 

• Partner rewards: Benefits from select partners that enhance the subscriber experience. 

• Engagement rewards: Recognition tied to activity on Peacock. 

• Experiential rewards: Unique opportunities that bring fans closer to NBCUniversal experiences. 

Members will be grouped in three tiers based on their tenure as a Peacock subscriber: Gold (3 months - 1 year), Platinum (1 - 3 years) and Diamond (3+ years), with select rewards tailored to each tier. 

At launch, members in the beta will have access to the following rewards:  

• An NBCU Shop 25% discount (for Shop at NBC Studios products) 
• A Bravo Shop discount (dependent on membership tier), with Gold members eligible for 15% off, Platinum members receiving 20% off and Diamond members receiving 25% off 
• A Complimentary Instacart+ membership for one year 
  • Auto-renews as a paid membership after a complimentary year. 
  • Instacart+ annual benefits include: 
    • $0 grocery delivery fees* with the industry’s lowest minimum basket size of $10 
    • A subscription to New York Times Cooking at no additional cost** 
    • Free Family Sharing – Instacart+ members can share $0 delivery fees* with up to three people in a Family account 
• A Pizza Hut digital code that allows them to buy one menu-priced medium pizza and get a second medium pizza of equal or lesser value free (limited time offer; offer is unlocked after streaming three movies)