NBC Transforms Rockefeller Center Into “Centennial Square” for a Weeklong Celebration of 100 Years of Iconic Television

NBC is celebrating a century together this holiday season with the launch of Centennial Square, a seven-day celebration transforming Rockefeller Center from December 4–10. The network's iconic home will become a destination honoring a century of beloved shows, unforgettable characters, and television moments that have brought generations of audiences together.

From themed NBC100 Winter Houses modeled after familiar settings from The Office, Saturday Night Live, 30 Rock, Law & Order, The Voice and TODAY to special skating nights celebrating NBC's most iconic programming, larger-than-life sculptures throughout Rockefeller Plaza and a special The Traitors experience at Top of the Rock, fans will have multiple ways to celebrate their favorite shows. The festivities will also feature exclusive anniversary merchandise available at the NBC Store, along with special programming and surprises throughout the week.

Additional details, including reservations, skating experiences and the full schedule of events, are available now at NBC100.com.

Experience 100 Years of NBC at Centennial Square

Immersive Experiences Inspired by Fan Favorite NBC Shows (Paid & Ticketed Event)

Step inside NBC100 Winter Houses inspired by your favorite NBC shows, bringing iconic settings and memorable moments to life through immersive experiences and themed food and beverages. Highlights include:

• The Office: Dine inside Dunder Mifflin's Scranton office, surrounded by familiar props and iconic details from the series, and pick up the phone to relive memorable character moments.
• Saturday Night Live: Step into Wayne Campbell's basement with a re-creation of the iconic Wayne's World set.
• 30 Rock: Explore the TGS writers' room, featuring memorabilia, hidden Easter eggs and interactive activities inspired by the hit comedy.
• Law & Order: Put your detective skills to the test with interactive case file trivia and themed food and beverages inspired by fan-favorite characters.
• The Voice: Show off your vocals with karaoke and warm-ups inspired by the hit competition series, while sipping on four-chair-turn-worthy beverages.
• TODAY: Visit a cozy space inspired by the show's iconic Studio 1A, featuring themed food and beverages and the chance to try your hand at reading from a teleprompter.

NBC Fan Skate Nights (Paid & Ticketed Event)

The Rink at Rockefeller Center will host themed skating experiences celebrating Parks and Recreation, The Office, Law & Order, The Tonight Show, The Traitors, and NBC Olympics & Paralympics featuring music, collectible giveaways and projection mapping across The Rink. Additional programming and surprises to be announced.

Larger-Than-Life NBC Sculpture Garden (Free & Open to the Public)

Rockefeller Center's South Plaza will feature illuminated, larger-than-life sculptures inspired by iconic NBC shows and characters, celebrating some of television's most unforgettable moments. 

The Traitors at Top of the Rock (Paid & Ticketed Event)

Step into the world of The Traitors in the open-air, rotating glass SKYLIFT at Top of the Rock, rising three floors above the observation deck for a turret-inspired photo moment reminiscent of the competition series’ iconic castle. 

Exclusive NBC100 Merchandise

The NBC Store will offer exclusive anniversary merchandise and collectibles, alongside special photo opportunities throughout Rockefeller Center.

NBC Centennial Square is part of NBC's yearlong 100th anniversary celebration, honoring a century of storytelling, innovation and shared moments while looking ahead to the next 100 years. The weeklong festivities lead up to NBC100: The Live Celebration, airing Thursday, December 10 at 8/7c on NBC and streaming on Peacock.