Peacock Extends its Vertical Video Leadership with a Reimagined Mobile Experience

NBCUniversal previewed the next phase of Peacock on mobile, reimagining the user journey from discovery to viewing to establishing it as the destination where fans can deepen their connections to the NBCUniversal shows, films, sports and franchises they love. 

These mobile updates, designed to connect fans with the right content, in the right format, at different moments throughout their day, have already started testing, and will continue through early 2027. New features, including personalized ways to browse and discover content, adaptive live mobile video capabilities and conversational AI-powered search, will build on existing features like Your Bravoverse, Clips Feed, and Peacock Performance View. Together, they create a more personalized, dynamic mobile experience that seamlessly turns discovery into engagement across NBCUniversal’s premium entertainment, live sports and events, and news. 

A New Browse Experience Designed Around Franchises and Fandoms

Peacock is testing new ways to browse content on the homepage that will help fans quickly return to something they already love and make it easier to discover what is worth watching next. Franchise Hubs open direct paths to games, microdramas and live moments, and bring related episodes, podcasts, clips and experiences together around specific franchises, like Minions, The Traitors, Love Island USA and One Chicago. Viewers will now see “Jump Back In” at the top of the app, while more dynamic discovery formats like Trending Stack and Direct Access will give viewers different levels of control and interaction.  

The Clips Feed creates a singular home for vertical clips and franchise experiences like podcasts and Your Bravoverse, giving fans a more natural path from short-form discovery to full episodes and deeper engagement across the platform. 

Live Sports & Entertainment That Adapt to the Mobile Screen

Peacock will also make live viewing more adaptive, personal and participatory. Later this year into early 2027, Peacock will be expanding its live vertical video tests to The Voice live simulcasts, NCAA basketball games and golf. These tests will shape a broader Dynamic Video Player that switches between vertical to horizontal video playback automatically depending on the device orientation and keeps key action in frame. For future NBA games, the Dynamic Video Player will also offer easy access to player stats and deeper game information sitting directly underneath the live feed in a dual screen view.

Conversational AI Search for When Fans Know the Mood, Not the Title

Peacock is testing conversational AI Search, enabling viewers to begin with a title, mood, theme, similar program or situation and continue exploring through conversational follow-up requests within a chat on Peacock. As talent, genres, franchises or cultural moments catch their eye, viewers can refine or redirect their search without starting over.

Bringing Fans Closer to the Shows, Films & Sports They Love

NBCUniversal is home to world-class storytellers and some of entertainment and sports’ most beloved franchises, creating rituals, communities and lasting relationships across platforms and generations. Peacock builds on that affinity by connecting premium programming with short-form discovery, games, microdramas and interactive experiences, creating more ways for fans to return to the stories, characters, teams and live moments they love. 

Peacock’s membership program, available now in beta and rolling out wide in 2027, deepens that relationship by giving eligible subscribers exclusive rewards, benefits and activities tied to the movies and shows they enjoy.