NBCUniversal Highlights Its Full Portfolio During Super Bowl LX Broadcast
From Peacock to Universal Pictures to Universal Destinations & Experiences and even a special NBC 100th anniversary tribute, the power of the NBCUniversal portfolio was on full display for Sunday's viewership.
February 10, 2026
The Super Bowl LX broadcast on NBC and Peacock spotlighted the power of NBCUniversal’s portfolio, as high-profile trailers and teasers rolled out across Peacock, Universal Pictures, NBC, Telemundo, Universal Destinations & Experiences and more during one of the biggest events of the year.
Universal Film spotlighted its blockbuster slate with exclusive trailers for Nintendo and Illumination’s The Super Mario Galaxy Movie, Steven Spielberg’s Disclosure Day, and Illumination’s Minions and Monsters, underscoring the studio’s franchise strength on the biggest stage.
Peacock highlighted original series The 'Burbs, Ted, and The Traitors, as well as the addition of Universal Pictures’ Wicked: For Good to the platform.
Universal Destinations & Experiences brought its immersive storytelling to life with the playful Lil Bro spot, highlighting the theme park ability to bring people together.
Telemundo made its Super Bowl LX presence felt with Sofía Vergara and Owen Wilson kicking off a teaser for Telemundo's World Cup coverage.
NBC used its Super Bowl LX platform to promote tentpole franchises and marquee events, including the NBC 100th anniversary, One Chicago, SVU, The Voice,The Fall and Rise of Reggie Dinkins, the NBA All-Star Game, and a robust slate of promos for the 2026 Milan Cortina Olympics.
Comcast spotlighted Xfinity in a cinematic, Jurassic Park–themed ad that ranked #6 on USA Today’s Ad Meter, reinforcing the connection between premium connectivity and blockbuster entertainment.
A Century Together | NBC100
As NBC turns 100, join us for a year-long celebration of the iconic shows, beloved stars and breathtaking spectacle that have shaped our lives and defined our culture.
The ‘Burbs: Big Game Spot
The 'Burbs is streaming February 8 on Peacock.
Set in present-day suburbia, The ‘Burbs follows a young couple returning to the husband’s childhood home. Their world is upended when new neighbors move in next door, bringing old secrets of the cul-de-sac to light, and new deadly threats shatter the illusion of their quiet little neighborhood.
Disclosure Day | Big Game Spot
People deserve to know. Disclosure Day only in theaters 06.12.26.
If you found out we weren’t alone, if someone showed you, proved it to you, would that frighten you? This summer, the truth belongs to seven billion people.
We are coming close to … Disclosure Day.
Universal Pictures is proud to release a new original event film created and directed by Steven Spielberg. The film stars SAG winner and Oscar® nominee Emily Blunt (Oppenheimer, A Quiet Place), Emmy and Golden Globe winner Josh O’Connor (Challengers, The Crown), Oscar® winner Colin Firth (The King’s Speech, Kingsman franchise), Eve Hewson (Bad Sisters, The Perfect Couple) and two-time Oscar® nominee Colman Domingo (Sing Sing, Rustin).
Based on a story by Spielberg, the screenplay is by David Koepp, whose previous work with Spielberg includes the scripts for Jurassic Park, The Lost World: Jurassic Park, War of the Worlds and Indiana Jones and the Kingdom of the Crystal Skull. Combined, those films earned more than $3 billion worldwide. Koepp also wrote the script for this 2025’s Jurassic World Rebirth.
Disclosure Day is produced by five-time Academy Award® nominee Kristie Macosko Krieger (The Fabelmans, West Side Story) and by Spielberg for Amblin Entertainment. The executive producers are Adam Somner and Chris Brigham.
Steven Spielberg is one of the industry’s most successful and influential filmmakers. The top-grossing director of all time, Spielberg has helmed such blockbusters as Jaws, E.T. The Extra-Terrestrial, the Indiana Jones franchise and Jurassic Park.
Among his myriad honors, he is a three-time Academy Award® winner, including Oscars® for Best Director and Best Picture for Schindler’s List, which received a total of seven Oscars®, and for Best Director for Saving Private Ryan. His most recent film, The Fabelmans, was released by Universal in 2022 and received seven Academy Award® nominations, including for Directing, Best Original Screenplay, Best Actress and Best Picture.
Minions & Monsters | Big Game Spot
Hollywood has a monster problem. Minions & Monsters is only in theaters July 1.
Fresh off the worldwide blockbuster success of summer 2024’s funniest comedy, Despicable Me 4, Illumination expands its joyful animated universe with a sensational new chapter in the biggest global animated franchise in history: Minions 3.
Written by Brian Lynch (Minions, The Secret Life of Pets films), Minions 3 is directed by Academy Award® nominee Pierre Coffin, a director of the first three Despicable Me films and the first Minions film. Coffin has also provided the voice for the Minions since their film debut in 2010. The film is produced by Illumination’s founder and CEO Chris Meledandri and by Bill Ryan (executive producer, The Super Mario Bros. Movie).
More than ten years after their creation, the Minions have become the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me and Minions to a global box office of more than $5.6 billion.
The franchise includes Minions, one of the highest-grossing animated films of all time, as well as the Academy Award®- nominated Despicable Me 2 and Despicable Me 3, which each made more than $1 billion at the global box office. In 2022, Minions: The Rise of Gru shattered box office records with the highest grossing July 4th opening weekend in U.S. history and became the #1 film internationally and worldwide.
In 2024, Despicable Me 4 confirmed that the Minions continue to rule the July 4 holiday weekend, with the film opening to $230 million worldwide.
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including the record-breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films.
Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $10 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.
One Chicago Crossover Event | March 4 | NBC
Watch the One Chicago Crossover Event Wednesday, March 4 starting at 8/7c on NBC and next day on Peacock.
The stakes have never been higher as a massive, citywide threat brings together Chicago’s emergency crews, putting everyone’s lives on the line.
Peacock is Universal
Watch Jurassic World Rebirth, Shrek, Super Mario Bros and more, streaming now on Peacock. Wicked: For Good arrives March 20 on Peacock.
The Super Mario Galaxy Movie | Roar
Don’t wake the dino. The Super Mario Galaxy Movie is only in theaters April 1.
The Super Mario Galaxy Movie is an animated film based on the world of Super Mario Bros., and follows The Super Mario Bros. Movie, which was released in 2023 and earned more than $1.3 billion worldwide. Both the 2023 film and The Super Mario Galaxy Movie are produced by Chris Meledandri of Illumination and Shigeru Miyamoto of Nintendo.
The film will be co-financed by Universal Pictures and Nintendo and will be released worldwide by Universal Pictures.
The Super Mario Galaxy Movie is directed by returning filmmakers Aaron Horvath and Michael Jelenic, from a screenplay by returning screenwriter Matthew Fogel, with Brian Tyler returning to compose the score.
Telemundo - Sofía Vergara and Owen Wilson kick off Telemundo's World Cup coverage
Telemundo’s commercial in Super Bowl LX announcing its Spanish-language coverage of the 2026 FIFA World Cup
Universal Orlando Resort - “Lil’ Bro”
An older and younger brother discover that the thrills of Universal Orlando Resort can change their relationship, bringing them closer together - if not closer in height. This is the first story of a multi-part series following guests from different walks of life as they experience how Universal Orlando’s four amazing theme parks transform what a week’s vacation can truly be.
The Voice | We Are the Champions | NBC
All-star coaches Adam Levine, Kelly Clarkson and John Legend perform Queen’s “We Are the Champions” to get hyped up for a leveled-up competition.
Watch The Voice: Battle of Champions on Monday, February 23 at 9/8c on NBC and next day on Peacock.
Wicked: For Good (Coming Soon to Peacock)
Wicked: For Good arrives March 20 on Peacock.
When an angry mob rises against an exiled Elphaba, the Wicked Witch of the West, she must reunite with Glinda to transform herself, and all of Oz.
Xfinity | Jurassic Park... Works (Extended) | Big Game Commercial 2026
Thanks to Xfinity, Jurassic Park at long last, uh, finds a way. With the help of Laura Dern, Sam Neill and Jeff Goldblum.
