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Social Impact and Inclusion

4-H and Universal Pictures' 'Wicked: For Good' Encourage Youth to Lead with Their Heart and Hands as Part of the National #4HForGood Challenge

Universal Pictures' 'Wicked: For Good' arrives in theaters on November 21, 2025

Wicked 4-H

October 03, 2025

Young people have the power to spark change, and that energy is taking center stage through a partnership between 4-H and NBCUniversal. In celebration of Universal Pictures' Wicked: For Good, the epic conclusion to the global cinematic Wicked phenomenon, NBCUniversal is supporting 4-H youth who show the world the powerful impact that young leaders can make when they act with purpose – and a little green.

4-H is an official nonprofit partner of the upcoming film, which opens in theaters on November 21. For 4-H’s 6 million young people, this partnership is a defining moment – one that highlights their everyday acts of good alongside the iconic Wicked heroines Glinda and Elphaba. These acts can include writing a thank you note, donating to a food or clothing drive, assembling care packages, beautifying local parks, or volunteering at animal shelters.

Today’s 4-H'rs are proving you don't need to have magical powers to change the world, you just need the courage to do good. They're helping neighbors, mentoring younger youth, and organizing food and toy drives, along with planting community and school gardens. The partnership with NBCUniversal shines a national spotlight on those everyday acts of good and invites even more people to get involved.

— Jill Bramble, President and CEO, National 4-H Council

A National Call to Action: #4HForGood Challenge

This fall, through a multi-platform campaign, 4-H will spotlight the many ways youth can create positive change. The centerpiece is the #4HForGood Challenge, a nationwide call to action inviting youth, families, and friends to:

  • Do an act of good
  • Post it on social media with a heart-hands symbol 
  • Tag 4 others to spread kindness
  • Use the hashtag #4HForGood

The challenge will kick off on October 9th during National 4-H Week and run through November 21. During this time, NBCUniversal will host a career day in New York City, with employees mentoring local 4-H’ers at NBCU’s famous 30 Rock headquarters.

With Wicked: For Good, we have a unique opportunity to harness the cultural momentum of a beloved film to inspire meaningful change. By partnering with 4-H, we’re turning the spotlight on young changemakers whose everyday acts of good ripple through their communities. It’s a chance to show that storytelling - especially on a scale as grand as the ‘Wicked’ films - can be a catalyst for kindness, leadership and lasting impact.

— Hilary Smith, Executive Vice President of Corporate Social Responsibility, NBCUniversal

The Tufts University longitudinal study shows youth in 4-H are:

  • Nearly 4x more likely to make a positive contribution to their communities.
  • 2x more likely to have the goal of being a leader.
  • 2x more likely to report living life with intentionality and purpose.

To learn more and join the #4HForGood Challenge, visit Wicked: for Good - National 4-H Council.

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