Comcast NBCUniversal, Telemundo Station Group Parter with Soccer Forward to Deliver $600,000 in Grants
'Vamos World Cup Initiative,' Part of Telemundo's 'Tu Momento. Tu Jugada.,' Empowers Local Organizations Advancing Youth and Community Through Soccer 16 Local Nonprofits and Soccer Without Borders Receive Grants Ahead of the FIFA World Cup 2026™, Which Kicks Off in North America June 11
March 11, 2026
Comcast NBCUniversal and Telemundo Station Group, in partnership with the U.S. Soccer Federation's Soccer Forward Foundation, is awarding $600,000 in Vamos World Cup Initiative grants to 17 nonprofits that use soccer to create opportunity, build leadership, and move communities forward. The program aims to build on the impact of the FIFA World Cup 2026™ in North America.
Through the Vamos World Cup Initiative, two local nonprofits located in each of the eight FIFA World Cup 2026™ host cities served by Telemundo-owned stations, along with national organization Soccer Without Borders, are receiving funds to support activities aligned with Soccer Forward's mission to promote physical and mental well-being, strengthen local connections, and expand participation through soccer.
The grants are facilitated by Soccer Forward, U.S. Soccer's legacy platform and the driving force behind its efforts to expand access and strengthen communities through the game, with Comcast NBCUniversal funding. The Telemundo-owned stations will partner with the local nonprofits in their respective markets to spotlight grant recipients and amplify their impact through media coverage and community engagement events leading up to and during FIFA World Cup 2026™.
The local nonprofits and their in-market partner Telemundo-owned stations, which are part of Telemundo Station Group, serve the following cities hosting FIFA World Cup 2026™ matches: New York (Telemundo 47 / WNJU), Los Angeles (Telemundo 52 / KVEA), Philadelphia (Telemundo62 / WWSI), Dallas (Telemundo 39 / KXTX), Houston (Telemundo Houston / KTMD), San Francisco (Telemundo 48 / KSTS), Boston (Telemundo Boston / WNEU), and Miami (Telemundo 51 / WSCV).
The Vamos World Cup Initiative Grants are part of Telemundo’s Tu Momento. Tu Jugada. – Telemundo’s Next Play – a nationwide community initiative designed to inspire and empower the next generation of leaders through the transformative power of sport. Anchored in Telemundo’s exclusive Spanish-language coverage of the FIFA World Cup 2026™, the initiative creates access, opportunity and mentorship experiences that help young people turn their passion into purpose. The initiative builds on Telemundo’s commitment to ensuring the FIFA World Cup 2026™ leaves a lasting impact beyond the pitch in the communities hosting the tournament.
Vamos World Cup Initiative Grant Recipients:
National Recipient: Soccer Without Borders
Local Recipients:
| Market | Nonprofits | Telemundo-Owned Station |
| New York | New York SCORES, Uptown Soccer | Telemundo 47 Nueva York / WNJU |
| Los Angeles | Football for Her, Home Field Advantage | Telemundo 52 Los Angeles / KVEA |
| Philadelphia | JTDF, Safe-Hub | Telemundo62 Philadelphia / WWSI |
| Dallas | Pleasant Grove Soccer & Sports, Puede Network | Telemundo Dallas 39 / KXTX |
| Houston | reVision FC, YMCA of Greater Houston | Telemundo Houston / KTMD |
| San Francisco | Street Soccer USA, America SCORES Bay Area | Telemundo 48 Área de la Bahía / KSTS |
| Boston | UKSD, Soccer Unity Project | Telemundo Boston / WNEU |
| Miami | Grassroot Soccer, Miami SCORES | Telemundo 51 Miami / WSCV |