January 22, 2026
Universal Studios Japan and The Pokémon Company today announced their plan to offer more innovative, immersive, and world-class Pokémon experiences. The project is part of Universal Studios Japan’s ongoing effort to enhance its offerings and bring fan-first, trip-driving characters to the park.
Universal Studios Japan is proud to build on its prior success and bring to life the world of Pokémon in new and enriching ways for the first time. Following its debut in Japan, Universal Destinations & Experiences will deliver unique Pokémon experiences across the company’s global footprint. Further details about the project will be announced at a later date.
"Collaborating with imaginative and inventive storytellers fuels our ability to create and deliver mind-blowing attractions and experiences that shatter guest expectations. The Pokémon Company is one of the most beloved interactive franchises in the world, and through our ongoing partnership, we will continue bringing its vibrant world to life in new and innovative ways for years to come."
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Mark Woodbury, Chairman and CEO, Universal Destinations & Experiences
"Since October 2021, Universal Studios Japan has been delivering Pokémon experiences such as parades and shows to guests from around the world. A bold new global project is set to Thursday, 22, January 2026 begin at Universal Studios Japan, creating unprecedented and innovative experiences in collaboration with Pokémon—a beloved franchise born in Japan and cherished worldwide. We are proud to launch this journey from Japan, delivering extraordinary moments filled with surprise and excitement that will far exceed our guests’ expectations. We believe this global project will transcend traditional entertainment and contribute meaningfully to society, embodying the very spirit of ‘NO LIMIT!’"
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Tak Murayama, Executive Vice President & General Manager, USJ LLC
"Since announcing our long-term alliance in 2021, we have collaborated with Universal Studios Japan to produce authentic Pokémon experiences such as the NO LIMIT! Parade and Halloween shows. As Pokémon celebrates its 30th anniversary this year, we are thrilled to launch this new project at such a significant milestone. Our mission is to enrich both the real and virtual worlds through Pokémon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe."
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Tsunekazu Ishihara, President and CEO, The Pokémon Company
