A Complete Guide to Universal Studios Japan's "Discover U!!!" 25th Anniversary Celebration
Universal Studios Japan Marks 25 Years with "Discover U!!!" and a Year-Long Celebration
March 31, 2026
On Tuesday, March 31st, 2026, Universal Studios Japan proudly celebrates the 25th anniversary of its grand opening – a milestone marking a quarter-century of unforgettable thrills, boundless creativity, and NO LIMIT! Entertainment.
First welcoming guests on March 31st, 2001, the park has inspired guests from around the world to break free from the ordinary and embrace the extraordinary, energizing them with immersive experiences that transcend imagination. This landmark occasion is made possible by the unwavering support of guests, dedicated team members, valued corporate partners, and the vibrant local communities who have helped shape Universal Studios Japan into a world-class destination.
Universal Studios Japan is proud to announce that the official theme for its 25th anniversary year, beginning in March 2026, will be "Discover U!!!". The theme has a dual meaning – it invites guests to "Discover You," unlocking new facets of themselves through transformative entertainment, and to "Discover USJ" by reflecting on 25 years of innovation and rediscovering the magic that has defined the park's legacy.
Universal Studios Japan will host a spectacular year-long celebration filled with immersive entertainment, exclusive merchandise, and joyful surprises.
NO LIMIT! Parade: Discover U!!! Version
Mar. 4, 2026 - Jan. 11, 2027
*Event period is subject to change.
Your excitement won't stop as popular Park characters appear on float after float, and during the Super Discover U!!! Time, you'll be swept up in the free-spirited dancing!
Surprises, thrills, and excitement just keep coming one exhilarating spectacle after another— you'll feel completely free! Get into the groove of the new parade song for the 25th anniversary, and plunge into the excitement of Discover U!!!
Learn more about the NO LIMIT! Parade: Discover U!!! Version >>
Limited-Time Live Entertainment Shows
The Park is overflowing with anniversary hype. Shout along to adrenaline-charged rock; get fired up for a once-in-a-lifetime stage show that you bring to life; then dance, sing, and go wild with Park friends and entertainers all around. Rediscover everything you love about the Park and unleash the power inside you. This is the ultimate “Discover U!!!” entertainment lineup.
Are you ready? The celebration is alive in every street. Jump in and make it yours.
Learn more about Universal Studios Japan Limited-Time Live Entertainment Shows >>
The Power of Rock: U Rock!
Event Begins: Mar. 13, 2026
Celebrating 25 years with a bold new style! Powerhouse singers ignite the stage with pure adrenaline-charged rock!
The Ultimate Blues Bash
Event Begins: Mar. 27, 2026
Join Cookie Monster, Grover, and some special friends as they discover the "blues" and step into a brand-new world of music!
Kuromi Live: Discover Me, Discover U!!!
Event Begins: Mar. 27, 2026
A surprising new interactive show! Feel the excitement as My Melody and Kuromi take the stage to a whole new level!
Universal Wonderland: Let’s Smile Together!
Event Begins: Mar. 3, 2026
Celebrate the 25th Anniversary with your friends and the Park characters! Sing, dance, and have a blast together.
Jurassic World Journey
Mar. 4 - Aug. 31, 2026
*Event period is subject to change
Step into a vast jungle, where roars echo and heavy footsteps draw near...
Feel the breath of a towering Triceratops above you—and in the next instant, gasp as a ferocious Raptor dashes past! The unpredictable, epic adventure of Jurassic World returns, and includes Jurassic World Raptor Alert, Jurassic World Dino Encounter, Jurassic World Baby Dino Adventure and Jurassic World Mission Walk.
Learn more about Jurassic World Journey >>
Anniversary Song × Hollywood Dream - The Ride
All of our anniversary songs from over the years, all on one ride for a limited period only! Experience a level of excitement and thrills that only the 25th anniversary can offer! Travel back in time to experience memorable moments brought back to life through nostalgic songs and an exhilarating ride!
Hop on Hollywood Dream - The Ride: Backdrop, the thrill ride that runs in reverse. It's now playing a lineup of nostalgic anniversary songs from across the years!
Plus, Hollywood Dream - The Ride will feature a brand-new anniversary song! Travel through past and present to experience peak 25th-anniversary thrills. As you race through the sky on a special version of this ride, you'll be brought back to those exciting and unforgettable moments from times past!
Learn more about the Anniversary Song × Hollywood Dream - The Ride >>
Universal Cars and Stars Collection
Mar. 4, 2026 - Mar. 30, 2027
*Event period is subject to change
At this special event exclusive to the 25th anniversary, you'll encounter everyone's favorite iconic cars from movies! Many of the iconic cars that appeared in Universal movies have been brought together for this special event just for the anniversary year! Marvel at the lineup of legendary cars, soak in the nostalgia, and even take a commemorative photo! And it's not just cars! You'll also have a chance to experience a greeting with Doc Brown from the movie Back to the Future!
Learn more about the Universal Cars and Stars Collection >>
Exclusive Food and Beverage
On-the-go food and drinks become even more exciting and fun as exclusive 25th anniversary limited-period offerings. Made in collaboration with well-known brands, these surprising food items really show the "Discover U!!!" style. Have a great food experience going around the park with a fun and tasty on-the-go treat!
Including:
- Baskin-Robbins Churritos — Love Potion #31
- Baskin-Robbins Churritos — Popping Shower
- Mayo Mayo Tuna Mayo Corn Bun
- Alt Bayern Dog — Meat Monster
- Kakubin Whisky-Scented Tiramisu
- 25th Anniversary Cocktail — Popcorn Flavor?
- Caramel Popcorn!? Churritos
- Turkey Leg!? Bun
- Yakult Soft Serve Ice Cream Sundae — Mango
“Discover U!!!” is the theme for our 25th anniversary. And you can discover an assortment of special items, like food and drinks that come with special coasters, that reflect the park's 25 years of fun and excitement!
- Pulled Pork Burger Meal & 25th Anniversary Coaster Meal
- Meatball Pizza Meal & 25th Anniversary Coaster
- Chicken and Tomato Cream Spaghetti Meal
Original Merchandise
Your friends from the park are all here in this lineup of Discover U!!! original merchandise celebrating our 25th anniversary!
Learn more about the Discover U!!! Original Merchandise >>
About Universal Studios Japan
Universal Studios Japan is wholly owned by Comcast NBCUniversal. Universal Studios Japan, located in Osaka Japan, has succeeded in establishing its position as a prominent entertainment and leisure landmark – drawing many guests from Japan as well as overseas. The park offers some of the world’s most exciting and innovative experiences – high quality attractions, shows, and seasonal events based on Hollywood blockbusters, Japanese anime and entertainment brands popular around the globe. Guests can let loose and enjoy unforgettable, super energetic experiences throughout the park. Universal Studios Japan has continued to evolve since its opening in 2001. It most recently launched SUPER NINTENDO WORLD, where guests can unleash their passion to play in an immersive environment based on iconic Nintendo characters and their worlds. It also offers premier entertainment experiences such as the magical The Wizarding World of Harry Potter featuring Harry Potter and the Forbidden Journey, the breathtaking Jurassic Park area with its state-of-the-art Flying Dinosaur coaster, and Minion Park, where guests will encounter Minions causing mischief on Despicable Me Minion Mayhem.
