NBCUniversal Brings the Fandom to San Diego Comic-Con

Comic-Con International drew tens of thousands of fans to San Diego for its annual convention. Throughout the weekend, NBCUniversal activated across the convention with immersive experiences, exclusive panels, and more. Fans got a behind-the-scenes look from the creatives who bring their favorite stories to life, heard directly from onscreen talent, and stepped into the worlds of their favorite franchises through dynamic activations. 

Universal Pictures and DreamWorks  brought The Bad Guys 2, Five Nights at Freddy’s 2, and NOBODY 2 to life for fans at Comic-Con

^{The voice cast of The Bad Guys 2, featuring  Sam Rockwell, Marc Maron, Craig Robinson, Anthony Ramos, Awkwafina, Danielle Brooks, Maria Bakalova and Natasha Lyonne}

With three dynamic film panels, 21 talent and filmmakers in attendance, and countless moments of excitement, Universal Pictures brought The Bad Guys 2, Five Nights at Freddy’s 2, and NOBODY 2 to life for fans at Comic-Con.

Attendees were treated to an exclusive first look at a scene from Five Nights at Freddy’s 2, generating excitement for the film's release in December 2025.

From NOBODY 2, cast member Bob Odenkirk joined a lively discussion about his career and offered an in-depth look at the film, captivating audiences with behind-the-scenes insights.

Rounding out the weekend was a special panel featuring the original cast of DreamWorks’ The Bad Guys, followed by an advanced screening of the film.

Fans Experience Peacock's Twisted Metal

^{Twisted Metal Bumper Battle Activation}

Ahead of its Season 2 premiere on July 31, Twisted Metal starring Stephanie Beatriz, Anthony Mackie, Joe Seanoa, and Anthony Carrigan, invited fans into a post-apocalyptic world filled with bumper to bumper chaos at the Twisted Metal Bumper Battle. Paying homage to the Twisted Metal tournament at the forefront of season two, fans were able to choose their ride, featuring iconic vehicles from the show. As part of the 3-day activation, fans also got to enjoy epic photo opts, giveaways, karaoke, ice cream delivered by Sweet Tooth, and a series of surprise and delight moments.

Universal Studio Group Spotlights Season 4 of Resident Alien with Creative Panel

^{Resident Alien Showrunner Chris Sheridan was joined by stars Alan Tudyk, Sara Tomko, Corey Reynolds, and Alice Wetterlund}

Fans of SYFY’s Resident Alien came together to celebrate four seasons of the hit series alongside the show’s creator and cast. Showrunner Chris Sheridan was joined by stars Alan Tudyk, Sara Tomko, Corey Reynolds, and Alice Wetterlund for a lively panel discussion that offered deep insights and behind-the-scenes stories from the beloved sci-fi comedy.

As part of a special collaboration with Make-A-Wish, two teenage superfans were given the unforgettable opportunity to meet the cast during an autograph signing.

Fans of SYFY's Revival  Hear from the Cast and Crew 

SYFY’s Revival is set in a small rural town where the dead mysteriously return to life — not as zombies, but as fully functioning members of society — and resurrection comes with a price. With the town on lockdown, secrets begin to seep out.

At Comic-Con, the cast and showrunners started the day with a panel and signing hosted by Image Comics. They then hit the ground running with two days of press both Friday and Saturday. The cast, along with co-showrunners, Luke Boyce and Aaron Koontz participated in studio suites hosted by Entertainment Weekly, TV Guide Magazine, Den of Geek, Screen Rant, That Hashtag Show, The Beat, and Review Nation.

Behind-the-Scenes on Bringing Universal's Epic Universe to Life

Universal's Epic Universe opened its doors on May 22, 2025. With five expansive and deeply immersive worlds throughout the park, Universal Epic Universe is the most ambitious theme park Universal Destinations and Experiences has ever created and presents a level of theme park immersion and innovation that is unmatched.

At Comic Con, Fandom’s Emma Fyffe hosted a panel discussion with several of the masterminds behind the all-new Universal Epic Universe theme park. Fans heard all about how Universal Orlando Resort brought some of pop culture’s most-loved characters and stories to life through innovative experiences that touch all of your senses – creating one of the most immersive theme parks in the world. They were also treated to a most welcome interruption from Stormfly, Astrid and Hiccup from How to Train Your Dragon - Isle of Berk, and a surprise an announcement that three new songs from the official Celestial Park: Sun, Moon, and Stars soundtrack would be dropping that night. The full album will be available on vinyl and streaming platforms in 2026. 

We've stepped into a new era as a vacation destination. Everything we did in the creation of Epic Universe was purposeful, and this theme park is designed to provide both exciting adventures and serene moments with immersive storytelling. Epic Universe is the work of hundreds, if not thousands, of people coming together to bring these incredible stories to life for every guest who visits us.

Universal Products and Experiences Celebrates Wicked with Themed Fashion Show

^{Marissa Bode, who plays Nessarose in Wicked and Wicked: For Good}

The 11th Annual Her Universe Fashion Show Presented by Universal, wowed its largest audience to date with an amazafying evening celebrating Wicked, Wicked: For Good and Universal Pictures fandoms with its theme of “Defying Fashion: Fashion That Defies Expectations.”

Ahead of entering the Seaport Ballroom at the Manchester Grand Hyatt, audience members experienced a Wicked-themed immersive lobby featuring pop ups such as a KISS nail booth, photo ops, costumes from the film, LEGO big builds and product displays showcasing the best of Wicked and a first-look at products from Wicked: For Good.

Actress and advocate Marissa Bode made a live appearance ahead of the release of Wicked: For Good as a guest judge. She joined the expert panel including Variety’s Senior Culture & Events Editor, Marc Malkin, Hot Topic’s SVP of Merchandising, Robin Motts, and the 2024 show winners, Wes Jenkins and Candice Miller.

I came expecting a fashion show; but nothing could have prepared me for this warm, vibrant, and inclusive community,” said Marissa Bode. “The very welcoming and creative voices on this runway made this a Wicked-ly memorable evening.

Fans also scored additional swag including Wicked KISS nail and KISS lash extensions plus the newly released Wicked: For Good small dolls from Mattel.

LEGO Wicked: For Good  Sets Reveal featuring Ethan Slater

Actor Ethan Slater revealed the new LEGO® Wicked sets including the first-ever Boq mini-doll during media preview night.

The LEGO Group revealed six new LEGO Wicked Collection sets at the "San Diego LEGO-Con" booth, including the LEGO Wicked Emerald City Wall Art, LEGO Visit Munchkinland and LEGO Wicked Emerald City & Kiamo Ko Castle, in anticipation of the theatrical release of "Wicked: For Good".

Universal Products & Experiences Present Upcoming Game- Scott Pilgrim EX- In Partnership with Tribute Games

Universal Products & Experiences joined partners Bryan Lee O’Malley, Scott Pilgrim franchise creator, developer and publisher of Scott Pilgrim Ex- Tribute Games as well as Limited Run games for a panel on the upcoming Scott Pilgrim EX game that included a lively discussion and a first-look at a gameplay teaser showcasing the start of Scott Pilgrim’s latest adventure. Universal Products & Experiences Executive Producer John Melchior was on the panel and panel dove into the game’s place in the franchise as a brand-new adventure in its ever-growing universe. The panel culminated with an announcement revealing Scott Pilgrim EX’s physical editions, which will be available for pre-order now through Sept. 21 from Limited Run Games. 

Fandango and Rotten Tomatoes Provide On-Site Coverage Throughout Comic-Con

The Rotten Tomatoes, Fandango and Movieclips brands hosted a talent suite at San Diego Comic-Con featuring a number of exclusive conversations with TV and film stars, in addition to a photo studio alongside our Tomojis from the brand new Rotten Tomatoes app. The teams also captured content on the streets of San Diego, participated in an exclusive livestream on X with talent from Predator Badlands and covered several panels live across our channels.

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