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NBCUniversal To Launch "Rings Across America" Tour Ahead of Olympic Games Paris 2024

Enormous Olympic Rings Display to Tour U.S.A. and Make Stops at Iconic Locations and Sporting Events Ahead of Summer Games


March 14, 2024

NBCUniversal is once again giving U.S. fans the opportunity to touch the Olympic Games by re-launching “Rings Across America,” a cross-country tour that features an enormous Olympic rings display and will promote NBCU’s coverage of the Olympic Games Paris 2024. The 20-foot-long interactive exhibit will stop at iconic locations across the country and some of the nation’s biggest sporting events leading up to the Opening Ceremony on Friday, July 26.

“Rings Across America” will initially stop at the following locations with more to be added:

  • Ponte Vedra Beach, Fla.: THE PLAYERS (March 14-17)
  • Nashville, Tenn.: Premier League Fan Fest (April 6-7)
  • Louisville, Ky.: Kentucky Derby (May 4)
  • Indianapolis, Ind.: Indy 500 (May 26)

Fans at these iconic sporting events — all airing across NBCU platforms — will be able to pose for photos in front of the iconic symbol and possibly meet Team USA Olympians and Olympic hopefuls. As the Rings traverse the country, they will be visible to fans as they are transported from one event to the next.

The exhibit stopped at Universal Studios Florida in Orlando this past February. While stationed at THE PLAYERS Championship, the Rings will be located near the famed 17th hole at TPC Sawgrass. The base of the Rings will be wrapped in 2024 Paris Olympics tune-in information throughout the duration of its tour.

“Our country is filled with Olympic fans and ‘Rings Across America’ gives them a chance to interact with the Games even though the Paris Olympics are taking place thousands of miles away,” said Lyndsay Signor, Senior Vice President, Consumer Engagement, NBC Sports. “Displaying the Rings, one of the most recognizable symbols of the Olympic movement, while moving across the country provides even more awareness, and excitement for our coverage of these highly anticipated Games.”

NBCU platforms will provide coverage of each of the four events scheduled on the Rings tour. THE PLAYERS Championship will air live on NBC, GOLF Channel, and Peacock from March 14-17. NBC Sports’ Premier League studio commentators will be on-site in Nashville at the Premier League Fan Fest, airing April 6-7 on NBC, USA Network and Peacock. Coverage of the 150th Kentucky Derby will air live on May 4 across NBC, USA Network, and Peacock. The 108th running of the Indianapolis 500 will air live on NBC and Peacock on May 26.

Every day of the Paris Olympic Games, NBC will provide fans with at least nine hours of daytime coverage of the Summer Games’ most exciting events, including live finals coverage of swimming, gymnastics, track & field, and more.  Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics. Given the time difference and following live coverage all day, NBC will deliver an enhanced Olympics primetime show, providing three hours of edge-of-your-seat entertainment each night.

Peacock will be the streaming home of the 2024 Paris Olympics, providing fans with the most comprehensive Olympic destination in U.S. media history. In a Summer Games first, the service will stream every sport and event, including all 329 medal events, and will feature full-event replays; all NBC programming; curated video clips; virtual channels; exclusive original programming; and more.

NBC and Peacock will present live coverage of the Opening Ceremony on Friday, July 26, beginning at Noon ET. Telemundo will provide Spanish-language coverage beginning at 1 p.m. ET. Primetime coverage will begin at 7:30 p.m. ET/PT on NBC and Peacock.

For a complete archive of Paris Olympics press releases, click here.