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SOCIAL IMPACT

Creative Impact Lab: PhillyCAM brings the Cradles to Crayons Story to Life

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September 15, 2022
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PhillyCAM brought the story to life for Cradles to Crayons’ Giving Factory Direct, a unique program that helps fulfill the needs of clothing-insecure children by connecting donors to kids, through PSA videos.

The Creative Impact Lab is a new initiative that focuses the company’s social purpose on nonprofit storytelling and provides opportunities for apprentices from diverse backgrounds to hone their production skills. The goal of the Lab is to shine a light on the individual positive social impact of nonprofits, and to help the next generation of content creators break into the media industry and learn the trade. NBCU employees lend their creative expertise as mentors on each project.