CNBC Journalists Lead Latest ‘The More You Know’ Campaign Focused on Financial Literacy    

April 02, 2024

As Financial Literacy Month kicks off, CNBC and NBCU’s iconic, award-winning PSA campaign, ‘The More You Know’ today launched a new, bilingual social media campaign for English and Spanish-speaking audiences to highlight the importance of financial literacy.  Featuring more than a dozen CNBC journalists from the network’s Business Day shows, CNBC en Español, and CNBC Make It, all share financial literacy tips and personal anecdotes to help empower and inspire others to achieve their own ambitions. The campaign will run throughout April across CNBC, The More You Know and NBCU social media channels. The campaign rolls out as both CNBC and The More You Know prepare to celebrate 35 years of service to their audiences.  

The social spots and CNBC talent featured in this one-of-a-kind campaign include: 

As part of its Financial Literacy Month efforts, CNBC recently unveiled its new Global Financial Wellness Advisory Board to help CNBC empower, uplift, and prepare the next generation of audiences for a global economy. For more information about CNBC’s financial literacy and personal finance information, please visit CNBC Your Money and CNBC en Español. 

NBCUniversal’s “The More You Know” PSA campaign educates, encourages, and inspires people of all ages to take an active role in improving the world we live in. This award-winning, 35-year-old PSA campaign has featured everyone from former U.S. Presidents and First Ladies, to acclaimed actors and comedians, to decorated athletes, to America’s most trusted journalists. “The More You Know” highlights NBCUniversal’s commitment to supporting equity and access in our communities through the art of storytelling.  To view “The More You Know” content and access resources, visit TheMoreYouKnow.com and follow “The More You Know” on social: Tik Tok, Instagram, Facebook, Twitter, YouTube. 

Owned by NBCUniversal and launched in April 1989, CNBC is a world leader in business news and personal finance information, providing real-time financial market coverage and business content consumed by more than half a billion people per month across all platforms. CNBC super-serves its investor audiences by delivering 15 hours of live financial market coverage every weekday (M-F 5am to 8am ET).  Home to a robust suite of digital products that reach audiences on-the-go, CNBC’s content is accessible on CNBC.com, which provides financial markets news and information in real-time; CNBC Make It, a digital destination focused on making individuals smarter about how they earn, save and spend their money; CNBC PRO, a premium service that provides in-depth access to Wall Street; CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and across streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. For more information, visit CNBC.com and follow @CNBC.