FIFA World Cup 2026 Propels Telemundo and Peacock to Record Viewership

Telemundo and Peacock’s presentation of the FIFA World Cup 2026™ continues to deliver unprecedented audiences across television and streaming, cementing the tournament as the biggest Spanish-language sporting event in U.S. media history. Through the tournament’s first 25 days and 92 matches, coverage across Telemundo, Universo, Peacock, and Telemundo streaming platforms is averaging a Total Audience Delivery of 5.5 million viewers.

TOTAL AUDIENCE DELIVERY (June 11 – July 5)

TOP 5 MOST-WATCHED TAD (MATCH WINDOWS)

• With 61 billion total minutes consumed across Telemundo, Universo, Peacock, and Telemundo streaming platforms to date, FIFA World Cup 2026™ has already surpassed the combined 43.2 billion total minutes consumed for the entire 2018 and 2022 Men’s World Cup™ tournaments in Spanish by +41%.
• Sunday, July 5, ranks as the most-watched matchday of the tournament to date with an average Total Audience Delivery of 18.6 million viewers, driven by the Mexico vs. England and Brazil vs. Norway Round of 16 matches.
• Mexico vs. England’s 23.2 million Total Audience Delivery (TAD) in the Round of 16 made it the most-watched soccer match in total audience in Spanish-language media history, a +23% increase over the previous most-watched match record set on June 30 by the Mexico vs. Ecuador Round of 32 match (18.9 million TAD).
  • The match also ranks as the most-streamed soccer match in Spanish-language media history, delivering 13 million Average Minute Audience (AMA) across Peacock and Telemundo streaming platforms.
  • On linear, the Mexico vs. England full program (8:25PM-11:20PM) averaged 10.1 million viewers, making it the highest-rated telecast in Spanish-language TV history, with a peak quarter-hour audience of 11.7 million viewers at 10:45 p.m. ET. 
• USA vs. Bosnia and Herzegovina delivered a 9.8 million TAD in the Round of 32, ranking as the second most-watched USMNT match in Spanish-language history based on Total Audience Delivery, only behind the preliminary 12 million TAD for USA’s Round of 16 matchup vs. Belgium.
• Five other countries also had their highest Total Audience Delivery ever for a FIFA World Cup™ match in Spanish-language history during Knockout Rounds: England (23.2M TAD, July 5); Ecuador (18.9M TAD, June 30); Brazil (13.8M TAD, July 5); Argentina (10.6M TAD, July 3); Portugal (9.9M TAD, July 2).
• To date, 30 games have delivered a Total Audience Delivery over 6 million viewers, up from two during the full 2022 tournament 
• Across the 16 FIFA World Cup 2026™ Round of 32 matches, the Total Audience Delivery averaged 7.4 million viewers, +61% over 2026’s Group Stage TAD of 4.6 million. 

STREAMING

TOP 5 MOST-STREAMED MATCH WINDOWS

Average Minute Audience (AMA) Delivery

• The FIFA World Cup 2026™ tournament-to-date has delivered an average minute audience (AMA) of 2.6 million viewers on Peacock and Telemundo streaming platforms.
• The Round of 32 average minute audience (AMA) was 3.7 million, up +84% vs. 2026’s Group Stage (2 million).
• There are 25 games in the 2026-tournament-to-date that averaged 3.0 million or more streaming viewers across Peacock & Telemundo digital platforms.

TELEMUNDO NETWORK

• Year-to-date, Telemundo FIFA World Cup 2026™ through the Round of 32 has produced the top 64 most-watched soccer matches on Spanish-language TV.
• Telemundo has ranked as the #1 Spanish-language television network for 25 consecutive days (June 11 – July 5) during Total Day (7A-2A) with 1.9 million average viewers, and a share of 76% of the three Spanish-language networks.  This Total Day delivery is up +316% vs. the network’s May 2026 average.
• Sunday, July 5, set a new linear record with the highest Total Day average audience in Spanish TV history with 3.6 million viewers, driven by the Mexico vs. England and Brazil vs. Norway Round of 16 matches.

SOCIAL MEDIA:

Through July 5, the FIFA World Cup™ 2026 generated 1.42 billion video views across social platforms, more than 10 times the combined total generated through the first 25 days of the 2018 and 2022 FIFA World Cups™.

The tournament generated 43.3 million social actions across social platforms, nearly three times the combined total generated through the first 25 days of the 2018 and 2022 FIFA World Cups™.

• June 23 delivered the highest single-day video views in Telemundo FIFA World Cup™ history, generating 96.1 million video views.
• July 1 delivered the highest single-day social engagement in Telemundo FIFA World Cup™ history, generating 4.57 million social actions.

Source: Nielsen Big Data+ Panel, L+SD, match window for TAD; Adobe Analytics, ComScore Social; 6/11/26-7/5/26.

ADVERTISING IMPACT:

Spanish Language World Cup Advertisers Build Deeper Consumer Connections

From Week 1 to Week 3, the impact of advertising continues to compound beyond the funnel for Telemundo and Peacock’s Spanish-language coverage of the FIFA World Cup 2026™. 

Spanish-language World Cup advertisers are building stronger consumer connection, relevance and leadership as viewers become more invested in the tournament.

• Brand Connection Deepens: By the Knockout Rounds, viewers are now +12% more favorable toward World Cup advertisers and +12% more likely to say those brands feel relevant to them compared to the 1st week.
• Leadership Credentials Continue to Build: Viewers are now +10% more likely to see World Cup advertisers as leaders in their categories and +16% more likely to recommend them compared to the 1st week.
  • 9 in 10 viewers also believe Spanish-language World Cup advertisers are innovative.

Source: MediaProbe, Net Agreement, SL MWC 2026, week 1 vs. week 3 of the tournament