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NBCUniversal's Local’s Annual Nationwide Pet Adoption & Donation Campaign, ‘Clear The Shelters,’ Returns This August For Ninth Consecutive Year


July 19, 2023

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Needham – (July 19, 2023) –   NBC10 Boston, NECN, Telemundo Boston and NBC Sports Boston announce that they are joining other NBC & Telemundo owned & affiliated stations across U.S. & Puerto Rico to partner with local animal shelters & rescues from August 1-31. The goal is to promote pet adoption and raise funds for animal welfare as NBCUniveral Local’s nationwide pet adoption and donation campaign, Clear The Shelters, returns for its ninth year.

To kick off the campaign, the Boston stations of NBC and Telemundo will be live on August 1st at the MSPCA-Angell in Boston beginning at 5:00a. We will also be live at the Northeast Animal Shelter in Salem from 4:00p-7:00p where people can come on by to find their new four-legged family member.

Hill's Pet Nutrition, a global leader in science-based pet nutrition, is returning as the lead national sponsor for a sixth year in a row. Hill’s will be at Northeast Animal Shelter giving out samples and vet advice during the activation.

Since its 2015 inception, Clear The Shelters has helped more than 860,000 pets find new homes. The 2022 campaign established a new single-year record with more than 161,000 adoptions, while also raising more than $540,000.

Nearly 1,400 animal shelters and rescues covering all 50 states, the District of Columbia, Puerto Rico and Guam participated in last year’s campaign. Find a participating shelter near you at our website links above.

“We are proud to support Clear the Shelters and get the word out that now is the time to adopt and find your perfect pet from any of the dozens of participating shelters in our area,” said Chris Wayland, President and General Manager of the Boston Stations of NBC and Telemundo.  "If you aren’t ready to add an animal to your family, you can donate to support the shelters that perform the critical work of caring for vulnerable animals on a daily basis.”

The 2023 Clear The Shelters will again feature online donations through Greater Good Charities, a global nonprofit and longtime campaign partner, which will host the fundraising campaign, built courtesy of Fundraise Up, an online donation platform that helps nonprofits grow revenue. Donors have the option to cover transaction fees with their donation so that 100% goes directly to the shelter or rescue of their choice. Online donations can be made during the campaign at 

Virtual pet adoptions are also returning for the fifth consecutive campaign through WeRescue. The WeRescue app enables users to browse adoptable pets in their area by breed, gender, size and other factors, submit their adoption applications and ask questions directly to shelters through the app.

Look for weekly updates on the campaign on our websites.

Follow Clear The Shelters on social media:

About NBC10 Boston

Owned by NBCUniversal, NBC10 Boston delivers viewers in the Greater Boston area, Southern New Hampshire and Northeastern Massachusetts NBC’s award-winning daytime, primetime and late-night signature programs and local breaking news and information. The station features the most accurate weather in the region with “First Alert Weather” and an exclusive 10-day forecast. Additionally, NBC10 Boston features the market’s only daily live lifestyle program, “The Hub Today.” The station’s investigative units, “NBC10 Boston Responds” and “The Investigators” answer local consumer inquiries and shines a light on questionable practices. NBC10Boston’s news coverage and content is also delivered to viewers on-the-go through its dedicated website, a customized mobile app and via Facebook, Instagram, Twitter and Snapchat. The station has been awarded eleven Edward R. Murrow awards since its launch, including for “Overall Excellence” and “Diversity, Equity and Inclusion.”

About Telemundo Boston

Owned by NBCUniversal, Telemundo Boston, WNEU, is a local Telemundo owned station that serves viewers in the Greater Boston area. Telemundo Boston produces 10 hours of local news programming each week. The station’s newscast, “Noticiero Telemundo Nueva Inglaterra” (Telemundo New England News) is the #1 Spanish- language newscast in New England airing every weeknight at 5:00 PM, 5:30 PM, 6:00 PM and 11:00 PM and delivers live, local breaking news, weather forecasts and special reports, as well as sports and entertainment information to Spanish-speaking audiences in Boston and in Hartford, Connecticut through a simulcast via WRDM. Audiences can also receive the most-up-to-date news and information across the station’s digital and mobile platforms at, via the “Telemundo Nueva Inglaterra” mobile app, and its social media channels @TelemundoNI.

About NECN

Owned by NBCUniversal, NECN serves as the largest 24-hour regional news network in the U.S. Since its launch on March 2, 1992, NECN has grown to include 3.6 million subscribers in more than 1,050 cities and towns throughout all six New England states. NECN has established itself as an industry leader as the only cable television news station to earn a George Foster Peabody Award and the Alfred I. DuPont – Columbia University Broadcast Journalism Award, among many other accolades. On January 19, 2020, NECN relaunched its entire network targeting a new audience – millennial women 25-54. As a digital-first network, NECN has changed the way it delivers news, entertainment, and lifestyle content across all platforms.

About NBC Sports Boston

NBC Sports Boston reaches more than 4 million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Programming includes the Boston Celtics, Arbella Early Edition, Boston Sports Tonight, Celtics Post Up, Monday Night Patriots, Quick Slants, Football Day in New England including pre and post-game programs surrounding all Patriots games, CAA football, basketball and more. and all of the networks social media channels (@NBCSBoston) provide continuous news, video and in-depth, up-to-the-minute coverage of New England sports. Visit for more information. Check local listings for the specific channel location for your area.

About Clear The Shelters

Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Local, a division of NBCUniversal. Every year, NBCUniversal Local’s NBC and Telemundo owned stations, plus affiliated stations, partner with animal shelters and rescues in their communities promote pet adoption and raise needed funds. NBCUniversal Local’s Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, Clear The Shelters pet adoption campaign has resulted in more than 860,000 pet adoptions. Visit and for more information.   



Charlene Bert

[email protected]