NBC’s TODAY Announces First-Ever Inaugural TODAY FAN FEST

NBC’s TODAY, the #1 morning news program in cross-platform reach, announced the launch of its inaugural TODAY FAN FEST, a nationwide, month-long celebration taking place this October and November. The announcement was made by TODAY Co-Anchor and NBC News Chief Legal Correspondent Savannah Guthrie live from the FreeWheel Beach stage at Cannes. 

TODAY FAN FEST will feature a series of immersive, live events designed to bring fans closer than ever to the people, stories, and moments they love from TODAY. This first-of-its-kind experience will include:

• TODAY FAN FEST Week on the Show
  A special week of programming packed with fan-favorite stories, exclusive interviews, curated shopping segments, live musical performances, exciting giveaways, and a 4-hour live broadcast from the TODAY Plaza.
   
• TODAY Loves Food Festival
  A culinary celebration featuring the chefs behind TODAY’s best-selling cookbook. Fans will enjoy live cooking demos, tastings, and the opportunity to connect over the food that brings us together.
   
• In-Person Experiences with Signature Segments
  For the first time, fans can step inside their favorite TODAY segments—Read with Jenna, Sunday Sitdown, Start TODAY, Making Space, and more—live and in person.

Following the success of large-scale fan events like BravoCon, NBCUniversal continues to invest in live, experiential moments that deepen the connection between audiences and their favorite content. With TODAY FAN FEST, the company is reimagining how live news programming can foster communnity and engagement.

Fans can sign up now at TODAY.com/FANFEST to be among the first to receive ticket information and event updates.