NBCU Local’s ‘Clear the Shelters’ Returns for 11th Annual Pet Adoption & Donation Campaign This August
NBC & Telemundo Stations Partnering with Shelters Across the Nation to Promote Pet Adoption Aug. 1 to 31. ‘Clear The Shelters’ Has Led to Nearly 1.2 Million Adoptions & More Than $5 Million in Donations Since 2015
July 15, 2025
Clear The Shelters, NBCUniversal Local’s nationwide pet adoption and donation initiative – which has helped nearly 1.2 million pets find new homes and raised more than $5 million for animal shelters and rescues since its 2015 inception – is returning for the 11th consecutive year from Aug. 1 to 31, and features an extended fundraising effort taking place now through Sept. 15.
As part of the 2025 Clear The Shelters, NBC- and Telemundo-owned and affiliated stations across the nation are partnering with animal shelters in their communities to promote pet adoption and raise funds for animal welfare – which can be directed to the shelter of the donor’s choice or the general fund. For information on shelters participating in the fundraising, visit ClearTheSheltersFund.org.
The 2024 Clear The Shelters campaign set a single-year adoption record by helping nearly 170,000 pets find new homes, and raised more than $500,000 for participating shelters. More than 1,600 shelters representing all 50 states, the District of Columbia, Puerto Rico and Guam – along with 139 NBC and Telemundo stations – participated in the 10th annual campaign, which was held Aug. 10 to Sept. 10, 2024.
We are grateful for how communities across the nation have embraced Clear The Shelters, which has expanded the campaign’s impact on vulnerable animals and the shelters who care for them year after year,” said Meredith McGinn, NBCUniversal Local’s Executive Vice President of Diginets & Original Production. “We’re proud and honored by the support Clear The Shelters receives from participating shelters, affiliate stations, our longtime partner Hill’s Pet Nutrition, and our dedicated employees who are vital to its success.
Hill's Pet Nutrition, a global leader in science-based pet nutrition and leading supporter of animal welfare, is returning as the national sponsor and partner of Clear The Shelters for the eighth consecutive campaign. Hill’s Pet Nutrition will support Clear The Shelters fundraising and campaign activities, along with in-kind food donations and adoption kits to help new pet parents at select participating shelters, which will include starter bags of Hill’s Science Diet, coupons, and other supplies
Fundraising for the 2025 Clear The Shelters will once again be led by Greater Good Charities, a global nonprofit and longtime campaign partner. Donations to the general fund can be made now through Sept. 15, and donations directly to individual shelters can be made from Aug. 1 to 31 at ClearTheSheltersFund.org.
Virtual pet adoptions are also returning for the seventh consecutive campaign through WeRescue. The WeRescue website and app enable users to browse adoptable pets in their area by breed, gender, size, and more, apply to adopt, and ask questions directly to shelters.
This campaign, The Black Dog will partner with Clear The Shelters for the first time. The restaurant and apparel company will allow customers to donate to the Clear The Shelters fund by rounding up their total for purchases. The Black Dog will also create a special collection of Clear The Shelters-branded merchandise and will donate a portion of the proceeds to the fund, and host adoption events at their retail locations.
Details on 2025 Clear The Shelters highlights, activations and initiatives, including television specials on participating NBC and Telemundo stations, will be announced leading up to and during the campaign. Fundraising totals and the number of pet adoptions will be announced after the conclusion of the campaign.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events and television programming, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com, and follow Clear The Shelters on social media:
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content, and live sports across TV, streaming and digital platforms. NBCUniversal Local consists of three media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV, TeleXitos and American Crimes, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
