Telemundo Scores Historic Sports Weekend with Most-Watched Clasico de Mexico Since 2020 and Highest-Rated NBA Game on Spanish-Language TV in 20 Years

Telemundo’s presentation of Clasico de Mexico on Saturday, Feb. 14 delivered record-breaking cross-platform performance across Telemundo, Universo, Peacock and the Telemundo app, averaging a Total Audience Delivery (TAD) of 1.97 million viewers — ranking as the most-watched edition since Telemundo re-acquired the rights in 2020. 

The match marked the most-streamed Clasico de Mexico in Telemundo history. Overall, TAD grew +10% year-over-year (vs. 1.79M), fueled by a +55% increase in streaming viewership.

Clasico de Mexico ranked as the #1 Spanish-language TV program on Saturday in Total Day on linear TV, averaging 1.53 million total viewers and 618,000 Adults 18-49 during the program window (9:31 p.m.–12:08 a.m.). The telecast propelled Telemundo to the #1 Spanish-language broadcast network in both Saturday Total Day and Primetime among both demos.

Then on Sunday, Feb. 14, Telemundo’s presentation of the NBA All-Star Game across Telemundo, Peacock and the Telemundo app averaged a TAD of 337,000 total viewers, ranking as the most-watched NBA game on Spanish-language television in 20 years — since 2006 when Nielsen began measuring Spanish-language networks in the national sample. The game peaked at the 7 p.m. quarter hour with 443,000 total viewers.

^{Source: NBA Nielsen Big Data + Panel, L+SD; P2+ and A18-49, NBA on SLTV prior to 2023 based on Nielsen Panel L+SD. Clasico de Mexico TAD based on Match window (excluding 30 min pre-game) across Telemundo, Universo, Peacock and the Telemundo app. Linear =  Nielsen Big Data + Panel, L+SD; P2+ and A18-49 based on program window. Prior to 2023 based on Nielsen Panel L+SD. Adobe Analytics, Clasico de Mexico (2/14/26), and NBA All Star (2/15/26).}