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NBC News Launches “Reporting for America” Campaign Highlighting Commitment to Trusted Journalism

NBC News announced the launch of its latest marketing initiative, Reporting for America, a campaign that reaffirms the organization’s core journalistic values: factual reporting, clarity, and composure.

November 03, 2025

NBC News – Reporting for America

NBC News has launched its newest campaign, “Reporting for America.” Based on extensive nationwide research, the campaign responds to what audiences say they want most: reliable information and respectful dialogue. For decades, NBC News has been defined by its commitment to quality journalism. This campaign continues that mission, providing reporting that is accurate, accessible, and informative.

“Over the past few months, we’ve been listening closely to Americans, and what we’ve heard is clear. People are not disinterested in news. Rather, they are hungry for civil discourse and trustworthy reporting that can empower them to make up their own minds. Exactly what NBC News stands for.”

— Cesar Conde, Chairman, NBCUniversal News Group

Reporting for America will be featured across NBC News platforms, including Telemundo and NBCUniversal’s network of local stations. The initiative follows a year marked by continued leadership in viewership and editorial innovation, reinforcing NBCUniversal’s position as the nation’s most trusted and most watched news organization.