2025 Billboard Latin Music Awards to Welcome a Variety of Brand Partners to Center Stage for the Biggest Night in Latin Music
Sponsors include Volkswagen, Walmart, State Farm®, Verizon, McDonalds and TREMFYA® by Johnson & Johnson
October 22, 2025
Today, NBCUniversal and Telemundo unveiled the sponsorship lineup for the 2025 Billboard Latin Music Awards, broadcasting on Thursday, October 23 at 8pm/7c on Telemundo. This year’s sponsors are joining the ultimate celebration of Latin music with show-stopping moments and campaigns that celebrate the contagious energy of Latin music fans. Back to keep the rhythm alive are Volkswagen, Walmart and State Farm, along with new partners Verizon, McDonalds and TREMFYA by Johnson & Johnson.
The Billboard Latin Music Awards unites fans across generations and languages. The 2024 Billboard Latin Music Awards took the lead as the #1 program of the day across all Spanish language cable and broadcast networks and saw 111.6M cross-platform engagements. Brands stole the spotlight during the electrifying event with +27% ad memorability, +23% brand memorability, +15% message memorability and +36% likeability compared to competitive norms.
This year’s partners are bringing the best of the glitz, glamour and show-stopping harmonies to viewers across NBCUniversal, Telemundo and Peacock – reaching 18M Spanish-speaking viewers weekly.
VW is teaming up with Telemundo to present the debut performance of Telemundo’s anthem “Somos Más,” igniting anticipation and excitement for the network’s Spanish-language coverage of The World Cup next summer. Latin music stars Carlos Vives, Emilia, Wisin and Xavi are coming together in a celebration of unity, global pride and fútbol fandom. Soccer superfans can join the chorus with Volkswagen across Telemundo’s broadcast, social and streaming platforms including Peacock.
Walmart is celebrating the spirit of Latin music on the ground, showcasing the “Best of Latin Week” from Miami across Telemundo’s social channels. Fans can also shop the line through Walmart’s shoppable carousel ad on Peacock and collaboration with Latina lifestyle brand Hija De Tu Madre.
State Farm is keeping fans in the know of their favorite artists, recapping the festivities of the night across digital platforms with Telemundo’s “Best Show Moments” and social media highlights.
Verizon doesn't just power connections; it powers culture, and tonight, Verizon is amplifying the real-time awards action by sponsoring one of the biggest honors of the night. Side by side with the finalist, Verizon will play a crucial role in driving an impactful in-show moment and highlight of an artist’s career - because a moment this special deserves premium quality without compromises.
McDonalds is welcoming Latin music fans to indulge in the return of the fan-favorite and iconic game, Monopoly, to U.S. restaurants for the first time in nearly a decade. A picture-in-picture activation highlighting the collaboration will captivate game night fanatics and music fans alike.
TREMFYA by Johnson & Johnson is connecting with fans through must-see show moments and high-impact content. Viewers will be on the edge of their seats as TREMFYA teases what’s to come in lead-up prime time and in-show content.
Latin music’s most prestigious and longest running award show will also livestream on the Telemundo App, Peacock and throughout Latin America and the Caribbean on Telemundo Internacional.
