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STORIES FROM Universal Products & Experiences

How 'Wicked: For Good' Became a Global Collaboration Story

Learn about the more than 400 partnerships and brand integrations that shaped a worldwide 'Wicked' campaign.
Universal Products & Experiences Launches 'Wicked at Home', Transforming NYC Townhouse into Multi-Room, Immersive Experience
Universal Pictures
Universal Horror Unleashed in Las Vegas Officially Opens, Unlocking a New Doorway to Year-Round Scares and Twisted Fun
Destinations & Experiences
Universal Products & Experiences
A Complete Guide to Halloween Horror Nights by Universal Destinations & Experiences
Destinations & Experiences
Universal Orlando Resort
Universal Studios Hollywood
Universal Studios Japan
Universal Studios Singapore
Universal Products & Experiences
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Wicked: For Good Merchandise Drops Hit the Market
Universal Pictures
Celebrating the 90th Anniversary of 'Bride of Frankenstein'
Universal Pictures
Universal Orlando Resort
Universal Products & Experiences
Jaws Celebrates 50th Anniversary: Uncovering the Iconic Film's Impact and Lasting Legacy
Universal Products & Experiences
Universal Studios Hollywood
How Universal Collaborated with Hundreds of Brands to Create the Merchandise Magic of "Wicked"
Destinations & Experiences
Universal Products & Experiences
Studios
Universal Pictures
99 Ways to Celebrate 'Wicked' Like a Superfan
Studios
Universal Pictures
Universal Products & Experiences
Starbucks Releasing 'Wicked' Drinks Inspired by the Upcoming Universal Pictures Film
Studios
Universal Pictures
Universal Products & Experiences
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