Universal Products & Experiences Launches 'Wicked at Home', Transforming NYC Townhouse into Multi-Room, Immersive Experience

On October 1, Wicked fans in New York City found themselves on a whirlwind tour of Oz in a West Village townhouse decked out in Wicked: For Good merchandise collaborations. Short of visiting the Emerald City itself, it was the perfect setting for the expanding universe of Wicked collections including the debut of expanded home and lifestyle programs.

Le Creuset, Voluspa, r.e.m. beauty, Williams Sonoma, and Pottery Barn were among the brand partners inspired by the empowering themes and iconic visuals of Wicked: For Good, creating enchanting collections that celebrate the story's enduring allure and message of transformation. Custom-embossed cast iron dutch ovens from Le Creuset put magic in the kitchen, while bewitching fragrances from Voluspa worked their alchemy in the air. New designs and limited editions from LoveShackFancy, Stanley 1913 drinkware, American Girl, and more built on brand partnerships that helped make last year's Wicked premiere a retail phenomenon as well as a global hit.

Wicked: For Good home & lifestyle

Missed the Open House? Not to worry, here are some of the many Wicked-branded home & lifestyle products and where to find them. Plus, step inside Wicked at Home with a virtual tour—and browse the collections available now.

Pottery Barn and Pottery Barn Teen – The home goods giant took inspiration from the intricate costumes and imaginative sets of Wicked: For Good to bring home two distinct collections. The Wicked x Pottery Barn collection takes inspiration from the rich sets and costumes behind the film production. The Wicked x Pottery Barn Teen collection is inspired by Elphaba and Glinda's dorm room at Shiz University. 

Le Creuset Dutch Ovens – Le Creuset is one of the most respected cookware brands in the business, and this lovely custom embossed and enameled cookware brings magic and self-expression to any kitchen.

Wicked Williams Sonoma Collection – Branded tea towels, mugs, cookie stamps, bakeware, cookies, candies, cake pops, cookware, and a sugar breakable Emerald City round out a Wicked: For Good collection from the preeminent kitchen and housewares brand.

Wicked: For Good + Katie Kime Collection at Target – Katie Kime does a fearlessly amazing take on Wicked in this line of home décor, followed by an apparel and accessories collection on November 2. 

Maxwell & Williams Glassware & Ceramics – This Australian-only designer collaborated with UPE to lend their craft to an entire line of pink and green glassware and ceramic home goods. 

Marks & Spencer – The M&S Wicked Collection brings home & lifestyle designs to fans of the Wonderful Witches of Oz. 

Owala Hydration Bottles – Owala designed these FreeSip bottles in sparkling green and pearlescent pink, delivering the hydration healthy witches need.

Stanley Insulated Tumblers – These insulated tumblers were on everybody's lips last year when they caused a viral sensation at Target, and now Stanley is back with brand new variations. Wicked: For Good fans can sip Team Pink, Team Green, or somewhere in between.

Swarovski Wicked Crystal Figurines – Elphaba and Glinda are two of the most multi-faceted characters in the Oz universe, and the legendary crystal-maker brought them to beautiful life. Swarovski also developed a magical wand-inspired ornament.

Voluspa Wicked: For Good Home Fragrances –  Voluspa is back this year with two new Wicked: For Good inspired fragrances, Glinda's Cherry Blossom Bubble and Elphaba's Palo Santo Spells. 

Chocolatier Compartés – The elevated LA-based chocolatier focuses on design, fashion, and art, appealing to a modern, stylish crowd. They will be offering 6 Wicked-themed chocolate bars featuring artwork of Glinda, Elphaba, and Fiyero. Their Wicked advent calendar, truffles, and chocolates are online at and in-store at World Market, Nordstrom, and Anthropologie.

Wicked x Blissy Collection – The luxury of silk meets the magic of Wicked! Each design in this official collaboration draws inspiration from the movie musical’s beloved characters—channel Glinda’s grace or Elphaba’s bold spirit.

Crosley Record Players – Retro-record player partner Crosley is offering two limited-edition Wicked: For Good turntable designs in green and pink. A perfect fit for Wicked music enthusiasts, these stylish players have cross-generational appeal – particularly with Gen Z who are drawn to vinyl's unique community aspect. These players will be available exclusively at independent record stores across the country on November 28 as part of Record Store Day's coveted Black Friday event. Crosley will also offer these special editions in the UK at HMV stores across the country.

Wicked: For Good beauty 

R.E.M. cosmetics and Ariana Grande Fragrances – UP&E is proud to partner once again with none other than Glinda herself. Ariana Grande's makeup brand r.e.m. returns to the Wicked world with a much larger collection of 11 different products, including full Glinda & Elphaba makeup sets. Ariana Grande Fragrances created two eaux de parfum, pink and green, in beautiful bespoke bottles and packaging that fit the main characters perfectly – designed by Ari. Both brands are supporting their multi-territory programs with extensive retail and paid social content – including boosts from Ariana.

Bubble x Wicked Other Half Lip Balm Set – This partnership with Bubble Skincare brings magic and moisturizer together with twin lip balms and matching accessories. Pick Pink with Glinda Bubblegum + Butterfly Charm, or Go Green with Elphaba Green Apple + a Flying Monkey Charm. 

Essie– This collection of limited-edition Wicked: For Good salon quality nail polish features six shades from glam pink to unstoppable green. 

Kristin Ess Wicked Limited Edition Regimen Set – More goodies for the shower, this sulfate free shampoo, conditioner, dry shampoo spray, and hydrating heat protector spray collab brings a Wicked: For Good shine to any hair. 

Ordo Sonic Edge Rechargeable Toothbrushes – These small but seriously powerful brushes are available in Wicked Green and Popular Pink. 

Wet Brush – These Wicked inspired Wet Brush Original Detanglers keep most hair types strong and healthy, with six different Oz-inspired designs drawn from both films. 

Wicked: For Good  fashion & accessories 

Lingua Franca x Wicked – UPE partnered with the embroidery and knitwear brand to produce these hand-embroidered sweatshirts and cashmeres for the whole family featuring quotable lines from the films.

LoveShackFancy – On Oct. 15, the fashion brand launched its limited-edition capsule collection embodying the charisma and spirit of Elphaba and Glinda.

Queen of Sparkles – For all things that sparkle and shine, Queen of Sparkles offers over 20 Wicked pieces dazzling with rhinestones and sequins from cozy loungewear to chic cotton button-ups and knit cardigans.

Samii Ryan – The feel-good streetwear brand puts its own lens on Glinda's shimmery glam and Elphaba's bold edge in this collab featuring statement apparel and dreamy accessories. The complete collection is available on Amazon.

Sophia Webster – A second spellbinding footwear collection following the sell-out success of her first Wicked collab, Sophia Webster's sequel features iridescent bubble heels, floating gems, blooming chiffon rosettes, and more.

Cambridge Satchel – UPE once again worked with affordable luxury brand Cambridge Satchel in the UK, Ireland, and globally through their online store.  There is an organic tie-in as their satchels appear in the film, and the brand is beloved by millennials and Gen Z-ers alike. 

Wicked + DIFF Collection eyewear – This line of Wicked: For Good-inspired frames from DIFF captures the magic of transformation, friendship, and stepping into your power.

Foster Grant Sunglasses – Foster Grant is back this year with two brand new styles inspired by Wicked: For Good for fans who are anything but your basic witch.

The Wicked Collection by Lug – Every bag in this brand's collab carries the Wicked: For Good message of finding power in our differences.

Loungefly – The fan fashion and cosplay brand is getting into Wicked: For Good with mini backpacks, wallets, and crossbody bags. 

Wicked: For Good  publishing, toys & collectibles

American Girl – Limited edition 18" Elphaba and Glinda dolls bring American Doll's meticulous craftsmanship and detail to the world of Wicked. Pajama sets also available. 

Toymakers are getting in on the Wicked fun as well, with LEGO, Mattel, Care Bears, Squishmallows, Insight Editions, Jazwares, and more developing toy lines in collab with NBCUniversal. See this article for details.

Stay tuned for more Wicked: For Good products and partnerships ahead of the film's theatrical release on November 21, 2025.