Wicked: For Good Merchandise Drops Hit the Market

Universal Products & Experiences invites fans into the spellbinding world of Oz with an array of all-new merchandise inspired by Universal Pictures’ Wicked: For Good, hitting theaters November 21, 2025. Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Wicked: For Good, the final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves and all of Oz, for good.

Now available, fans can explore Wicked: For Good merchandise from partners, including: 

Mattel Fashion Dolls Collection

• WICKED THE WIZARD FASHION DOLL. Inspired by Universal Pictures’ Wicked: For Good, his Royal Ozness, the Wonderful Wizard of Oz summons you most ceremony-ishly to relive the magic of the film again and again with a doll of Oz’s most mysterious figurehead. Dressed in a removable look with true-to-movie details and cane, this sentimental man can strike amazafying poses with flexibility at the torso, elbows, wrist and knees. Fans can collect all the dolls from the Land of Oz! 
• WICKED DELUXE ELPHABA FASHION DOLL. It’s time to fly with Universal Pictures’ Wicked: For Good Thrillifying Elphaba Fashion Doll! Just like in the film, Elphaba stuns in her true-to-movie gown with textured, sparkly details and cape with frayed edges. Her broom, hat, Grimmerie and boots pair beautifully with the removable outfit. Her long, flowing braided hair completes the legendary look. 
• WICKED DELUXE GLINDA FASHION DOLL. Love without limits with Universal Pictures’ Wicked: For Good Enchanting Glinda Fashion Doll! Just like in the film, this Glinda doll stuns in her true-to-movie premium gown with sparkly, multi-layer organza skirt, flutter shoulders and shimmery long sleeves. Her wand, tiara and heels pair beautifully with the removable outfit. Her long, blonde hair with gentle curls completes the legendary look. 

• WICKED DOROTHY FASHION DOLL. All roads lead to Oz with Universal Pictures’ Wicked: For Good Dorothy Gale fashion Doll! Just like in the film, the little farm girl wears her iconic gingham dress. Her dog, signature basket and heels pair beautifully with the removable outfit. Dorothy Gale doll’s long, brunette hair in braided pig tails complete the legendary look. Fans can collect all the dolls from the Land of Oz! 

  

Mattel Small Dolls Collection

• OZIAN BALLOONS REVEAL. Set off on an adventure through the skies of Oz with the Ozian Balloons Reveal small doll set inspired by Universal Pictures’ Wicked! Discover a surprise inside each set by opening the balloon halves to uncover a character doll and accessory. Assemble the toy hot air balloon and explore! Kids can collect the 2.75-inch-tall Elphaba, Glinda, Fiyero, Madame Morrible and The Wizard, each with a different balloon color, a unique accessory and a head that bobbles. Up, up and away to Emerald City with one or all five Ozian Balloons Reveals! 
• GLINDA’S FLOATING BUBBLE. Kids can play out Glinda greeting the citizens of Munchkinland in her fabulous bubble! Inspired by Universal Pictures’ Wicked, Glinda’s Floating Bubble comes with a 2.75-inch Glinda doll and bubble vehicle that helps Glinda twirl and wave to her adoring fans when you push it. Glinda wears her signature pink gown, tiara and wand from the opening scene of the first movie! 
• EMERALD CITY PLAYSET. Explore the green and gold metropolis of Emerald City with a playset that features this memorable location, inspired by Universal Pictures’ Wicked! The modular playset comes with two 2.75-inch small dolls – Elphaba and Glinda – 5 play spaces that can be arranged to create different configurations and 15 storytelling accessories to recreate iconic movie moments and beyond. With 360 degrees of play, kids can enjoy days in Emerald City shopping or enjoying a show at Wizomania. Once every inch of the city has been explored, turn Elphaba on the thumb wheel to reveal The Wizard’s iconic mechanical head! 
• STUDENTS OF SHIZ MULTIPACK. Imagine life at Shiz University with an iconic crew of best friends – Elphaba, Glinda, Nessarose, Fiyero and Boq! Inspired by Universal Pictures’ Wicked, the dolls measure 2.75-inches, are dressed in their school looks, have bobbling heads and come with 9 storytelling accessories. 
• OZ STORY SET. Imagine adventures in the Land of Oz with this iconic crew of small dolls – Glinda, Dorothy Gale, her dog, Scarecrow, Tin Man and Lion! Inspired by Universal Pictures’ Wicked: For Good, the dolls measure around 3-inches, are dressed in looks from the second film and come with 5 storytelling accessories. Glinda, Dorothy Gale, Scarecrow, Tin Man, and Lion are ready for some thrillifying fun with 4 points of articulation – head, arms and waist – and bobbling heads! Dolls cannot stand alone. Colors and decorations may vary.

The Universal Pictures' Wicked: For Good Mattel Fashion and Small Dolls can be purchased here. 

Care Bears Plush Collection

Plus, Care Bears and Basic Fun! have partnered with Universal Products & Experiences to unveil a limited-edition plush collection that brings these two worlds together for the first time.

The collection reimagines five beloved Care Bears characters as unforgettable figures from Wicked: For Good: Love-A-Lot Bear™ as Glinda, Good Luck Bear™ as Elphaba, Grumpy Bear™ as the Wicked Tin Man, Funshine Bear™ as the Scarecrow, and Tenderheart Bear™ as the Lion. Each plush features rich design details with themed belly badges, such as the Lion’s amazing whiskers, the Tin Man’s impressive armor, and Glinda’s sparkling tiara, bringing this crossover to life in imaginative and collectible form.

Standing at 14-inches tall in a two-pack featuring Love-A-Lot Bear™ as Glinda and Good Luck Bear™ as Elphaba (MSRP $29.99), along with fun-size 9-inch individual versions of all five characters (MSRP $12.99 each), these cute plushies are the perfect companions for thrilling adventures. The collection will be available for purchase on Amazon.com and at other North American retailers this Fall.

Follow @carebears for more updates and exclusive previews leading up to the launch.

Stay tuned for more exciting product collaborations and brand partnerships tied to Wicked: For Good.