Wicked: For Good Merchandise Drops Hit the Market

Ahead of its theatrical release on November 21, 2025, Universal Pictures’ Wicked: For Good sparks excitement through fan-fueled product collaborations

July 17, 2025

Universal Products & Experiences invites fans into the spellbinding world of Oz with an array of all-new merchandise inspired by Universal Pictures’ Wicked: For Good, hitting theaters November 21, 2025. Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Wicked: For Good, the final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves and all of Oz, for good.

Now available, fans can explore Wicked: For Good merchandise from partners, including:

Mattel Fashion Dolls Collection

WICKED THE WIZARD FASHION DOLL. Inspired by Universal Pictures’ Wicked: For Good, his Royal Ozness, the Wonderful Wizard of Oz summons you most ceremony-ishly to relive the magic of the film again and again with a doll of Oz’s most mysterious figurehead. Dressed in a removable look with true-to-movie details and cane, this sentimental man can strike amazafying poses with flexibility at the torso, elbows, wrist and knees. Fans can collect all the dolls from the Land of Oz!
WICKED DELUXE ELPHABA FASHION DOLL. It’s time to fly with Universal Pictures’ Wicked: For Good Thrillifying Elphaba Fashion Doll! Just like in the film, Elphaba stuns in her true-to-movie gown with textured, sparkly details and cape with frayed edges. Her broom, hat, Grimmerie and boots pair beautifully with the removable outfit. Her long, flowing braided hair completes the legendary look.
WICKED DELUXE GLINDA FASHION DOLL. Love without limits with Universal Pictures’ Wicked: For Good Enchanting Glinda Fashion Doll! Just like in the film, this Glinda doll stuns in her true-to-movie premium gown with sparkly, multi-layer organza skirt, flutter shoulders and shimmery long sleeves. Her wand, tiara and heels pair beautifully with the removable outfit. Her long, blonde hair with gentle curls completes the legendary look.
WICKED DOROTHY FASHION DOLL. All roads lead to Oz with Universal Pictures’ Wicked: For Good Dorothy Gale fashion Doll! Just like in the film, the little farm girl wears her iconic gingham dress. Her dog, signature basket and heels pair beautifully with the removable outfit. Dorothy Gale doll’s long, brunette hair in braided pig tails complete the legendary look. Fans can collect all the dolls from the Land of Oz!

Mattel Small Dolls Collection

OZIAN BALLOONS REVEAL. Set off on an adventure through the skies of Oz with the Ozian Balloons Reveal small doll set inspired by Universal Pictures’ Wicked! Discover a surprise inside each set by opening the balloon halves to uncover a character doll and accessory. Assemble the toy hot air balloon and explore! Kids can collect the 2.75-inch-tall Elphaba, Glinda, Fiyero, Madame Morrible and The Wizard, each with a different balloon color, a unique accessory and a head that bobbles. Up, up and away to Emerald City with one or all five Ozian Balloons Reveals!
GLINDA’S FLOATING BUBBLE. Kids can play out Glinda greeting the citizens of Munchkinland in her fabulous bubble! Inspired by Universal Pictures’ Wicked, Glinda’s Floating Bubble comes with a 2.75-inch Glinda doll and bubble vehicle that helps Glinda twirl and wave to her adoring fans when you push it. Glinda wears her signature pink gown, tiara and wand from the opening scene of the first movie!
EMERALD CITY PLAYSET. Explore the green and gold metropolis of Emerald City with a playset that features this memorable location, inspired by Universal Pictures’ Wicked! The modular playset comes with two 2.75-inch small dolls – Elphaba and Glinda – 5 play spaces that can be arranged to create different configurations and 15 storytelling accessories to recreate iconic movie moments and beyond. With 360 degrees of play, kids can enjoy days in Emerald City shopping or enjoying a show at Wizomania. Once every inch of the city has been explored, turn Elphaba on the thumb wheel to reveal The Wizard’s iconic mechanical head!
STUDENTS OF SHIZ MULTIPACK. Imagine life at Shiz University with an iconic crew of best friends – Elphaba, Glinda, Nessarose, Fiyero and Boq! Inspired by Universal Pictures’ Wicked, the dolls measure 2.75-inches, are dressed in their school looks, have bobbling heads and come with 9 storytelling accessories.
OZ STORY SET. Imagine adventures in the Land of Oz with this iconic crew of small dolls – Glinda, Dorothy Gale, her dog, Scarecrow, Tin Man and Lion! Inspired by Universal Pictures’ Wicked: For Good, the dolls measure around 3-inches, are dressed in looks from the second film and come with 5 storytelling accessories. Glinda, Dorothy Gale, Scarecrow, Tin Man, and Lion are ready for some thrillifying fun with 4 points of articulation – head, arms and waist – and bobbling heads! Dolls cannot stand alone. Colors and decorations may vary.

The Universal Pictures' Wicked: For Good Mattel Fashion and Small Dolls can be purchased here.

It’s heartwarming to see the iconic characters of Wicked: For Good reimagined through the whimsical lens of Care Bears and brought to life by Mattel as collectible dolls. These collaborations celebrate the multi-generational fan bases to celebrate Wicked: For Good together.

— Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences

Care Bears Plush Collection

Plus, Care Bears and Basic Fun! have partnered with Universal Products & Experiences to unveil a limited-edition plush collection that brings these two worlds together for the first time.

The collection reimagines five beloved Care Bears characters as unforgettable figures from Wicked: For Good: Love-A-Lot Bear™ as Glinda, Good Luck Bear™ as Elphaba, Grumpy Bear™ as the Wicked Tin Man, Funshine Bear™ as the Scarecrow, and Tenderheart Bear™ as the Lion. Each plush features rich design details with themed belly badges, such as the Lion’s amazing whiskers, the Tin Man’s impressive armor, and Glinda’s sparkling tiara, bringing this crossover to life in imaginative and collectible form.

Standing at 14-inches tall in a two-pack featuring Love-A-Lot Bear™ as Glinda and Good Luck Bear™ as Elphaba (MSRP $29.99), along with fun-size 9-inch individual versions of all five characters (MSRP $12.99 each), these cute plushies are the perfect companions for thrilling adventures. The collection will be available for purchase on Amazon.com and at other North American retailers this Fall.

Follow @carebears for more updates and exclusive previews leading up to the launch.

LEGO has teamed up with Universal Products & Experiences to unveil a brand-new product line inspired by the incredible worlds of Wicked.

The LEGO Wicked product line includes:

LEGO Wicked Emerald City Wall Art. Bring the magic of the world of Wicked to your home with this colorful wall art. Use the bricks to create a colorful artwork full of movie moments that’s a rewarding treat for yourself, or a gift for any Wicked fan. Build with friends or family and enjoy social time with loved ones as you create this eye-catching display, which can be wall-hung or placed on a shelf.
LEGO Wicked Glinda’s Wedding Day. Take your front row seat for Glinda’s big moment. She looks stunning in her tiara and gown, ready to marry Fiyero. Part the butterflies to reveal the wedding scene. But something is wrong! Use the animal figures to play out how Glinda’s wedding joy suddenly changes. When the play is over, close the butterflies to make a super cool display.
LEGO Wicked Elphaba’s Retreat. Step inside Elphaba’s magical woodland retreat. Hold the candle as she studies her map. Make plans with her and Fiyero round the fireplace and work out how to thwart The Wizard. Study the Grimmerie and escape from her enemies. Make friends with the rabbits, feed them a carrot and relax with nature in the beautiful woodland hideaway.
LEGO Wicked Glinda & Elphaba Bookends. Organize your books in magical style with these decorative Wicked bookends. Channel the style of the movies’ heroines as you build the characters’ signature details, such as Glinda’s yellow butterfly and Elphaba’s green elixir bottle. Recreate mini versions of Shiz University and Emerald City. Brighten your bookcase with these vibrant display pieces and ensure Wicked movie memories never fade.
LEGO Wicked Emerald City & Kiamo Ko Castle. Join Elphaba and Glinda for the dramatic final scene of the Wicked: For Good movie. Build the detailed Emerald City and Kiamo Ko Castle and act out how the story ends for these two iconic characters. Explore the buildings’ secret compartments and uncover familiar details from the film. Read the Grimmerie with Glinda and use it as a force for good. Help Elphaba disappear and follow her destiny.
LEGO Wicked Glinda & Elphaba Visit Munchkinland. Welcome to Munchkinland. Join in the celebrations as Glinda announces her engagement to Fiyero. Press the pedal to surround her in her bubble and let her fly above Munchkinland. On the other side of town, catch up with Elphaba, who has flown to Boq’s family cottage on her broomstick. Explore his home, from his cozy bedroom to the cute kitchen and recreate magical scenes from Wicked: For Good.

Funko Pop! Figures

Funko Pop! has the perfect addition for fans with its new line of Wicked: For Good inspired figures, now available.

The Funko Pop! Dolls include two versions of Elphaba and Glinda, as well as characters such as Dorothy Gale, Scarecrow, Cowardly Lion, and Wicked Tin Man. Shop the entire collection here.

Plus, Insight Editions has created products inspired by Wicked that include a Wicked Tarot Deck and Guidebook, Wicked: Premium Advent Calendar, and much more.

The Insight Editions Wicked product line includes:

Wicked Tarot Deck and Guidebook. The thrillifying world of Wicked is now a bewitching 78-card traditional tarot deck. Discover how your future will unfold with your favorite Wicked characters, from Elphaba to Glinda, Fiyero, Nessarose, and the Wizard of Oz, himself, in full color illustrations based on classic tarot iconography like the High Priestess, the Chariot, the Star and more. Featuring both Major and Minor Arcana, the deck also comes with a helpful guidebook explaining each card's meaning, as well as simple spreads for easy themed readings based on Wicked. Packaged in a sturdy, decorative gift box, this spellbinding tarot deck is the perfect gift for both Wicked fans and tarot enthusiasts alike!
Wicked: Premium Advent Calendar. Housed in an exclusive box designed in shades of green and gold and inspired by the architecture of the Emerald City, this stunning advent calendar contains 12 premium collectible items to delight any adult fan. Contents include a mini salt and pepper set, metal bookmark, stylized pen and sculpted notebook, pin badge, magnet and paperweight. Designed to be kept, the Emerald City box design is a stylish, graphic print, finished in gorgeous shades of green and featuring beautiful gold foiling. The premium stationery items inside the calendar are unavailable anywhere outside the calendar.
Wicked Embroidered Journal. Embrace your wicked side with this beautifully embroidered cloth-covered journal that features artwork inspired by the Wicked film. With 192 pages of high-quality ruled paper, this journal is the perfect place to record all your thoughts, notes and magical ideas. Filled with 192 ruled pages, the journal provides ample space for all your notes, thoughts, and ideas.
Wicked: For Good: (The Illustrated Lyrics). Rejoicify in the beauty of friendship with the illustrated lyric book for the stunning song from the musical motion picture Wicked Part Two. Celebrate the beauty and strength of friendship with this touching picture book created from the lyrics of the iconic song from Universal Pictures’ Wicked Part Two. Blending the poignant words with stunning illustrations, this book makes the perfect gift for friends to share.
Wicked: The Ultimate Pop-Up Book. Experience all that is Oz from Munchkinland to dear old Shiz, before hopping a train to the vibrant Emerald City and beyond in this stunning pop-up book, lovingly crafted by Matthew Reinhart. Featuring key locations from Wicked and magical moments from the movie, this intricate pop-up book has truly special surprises on every page. But that’s not the only magic found in this book. After closing the final pop-up, readers can open up the magnetic spine to unfold and expand the spreads into a map of Oz, creating a one-of-a-kind experience that is truly Wicked.

To make things even more magical, Jazwares has joined the fun by partnering with Universal Products & Experiences to create custom Wicked Squishmallows.