How NBC’s ‘The Voice’ Continues to Connect with Audiences After 30 Seasons

For 30 seasons, The Voice has brought audiences together through unforgettable performances, breakthrough artists, and some of music’s biggest stars.

The Voice Season 30 has reached more than 29 million viewers across platforms season to date, building on a premiere that averaged 8.3 million viewers in seven days, its biggest opening audience since Season 27 and +9% versus last fall. The premiere also became the most-streamed episode in series history, up +55% versus S29 and +38% versus S28.

The Voice is celebrating its landmark 30th season. What does this achievement say about the staying power of The Voice?

Sharon Vuong: Reaching 30 seasons is a testament to the enduring appeal of The Voice. At its heart, the show celebrates ordinary people doing extraordinary things, and audiences never tire of rooting for those breakthrough moments. While the format has evolved, the authenticity, optimism, and emotional storytelling have remained constant, thanks in large part to the creative leaders who have been with the show since the beginning. It’s also become a true shared viewing experience, bringing generations of families together around something they can all enjoy.

What levers are you pulling for season 30 to deepen fan engagement with the franchise outside of the show itself?  How does that strategy feed into the larger NBCUniversal ecosystem?  

SV: For season 30, we’ve focused on creating more ways for fans to engage with The Voice beyond the broadcast. Our marketing partnerships with TikTok and Betches have helped extend the conversation and reach audiences in fresh, authentic ways, while the new coaching lineup has brought incredible energy and chemistry to the show.

That’s the power of the NBCUniversal ecosystem – through collaboration across our brands, platforms, and partners, we're able to deepen fan engagement, amplify the moments audiences love, and keep The Voice part of the cultural conversation all season long.

As audiences evolve, how do you continue to meet fans where they are while staying true to the core of The Voice?

SV: This season, we’ve been intentional about creating multiple audience entry points into The Voice. For the first time, we’re simulcasting the live shows on NBC and Peacock, making those must-see moments accessible to even more viewers. As viewing habits evolve, we’re continuing to embrace new platforms while preserving the shared experience that has always been central to the show’s success. 

From Blake Shelton and Kelly Clarkson to John Legend and the many artists who have joined the show over the years, what do you think makes The Voice a place where talent wants to come, stay, and return?

SV: What makes The Voice so special is that it’s about more than competition. The coaches genuinely love discovering new talent, sharing their expertise and helping artists grow. There’s also an incredible sense of camaraderie and fun, from the coaches and Carson Daly to the artists themselves. It’s that combination of mentorship, music, and joy that makes the experience so rewarding and keeps coaches coming back.

There are a lot of moving parts behind a live competition series like The Voice. Can you share some insight into what it looks like for all the teams to collaborate to bring this show to life?

SV: Bringing The Voice to life is truly a team effort. There are so many moving parts and teams working behind the scenes, but everyone is ultimately headed toward the same destination. It takes months of planning and close collaboration across production and NBCU, with everyone bringing their own expertise and ideas to the table. Every team is working in lockstep to bring a shared vision to life.

What experiences have most shaped your leadership style, and how has the continued evolution of The Voice challenged you and your team to grow along the way? 

SV: I’ve always empowered my team to make decisions, drive strategy, and take ownership of their success. As The Voice and our broader slate have evolved, we’ve also challenged ourselves to think beyond individual shows and find more opportunities to collaborate across the NBCU portfolio. It’s been rewarding to see the team embrace that approach, bringing together different perspectives and ideas to make an even greater impact.