NBCU’s November to Remember Showcases the Power of Company’s Programming

NBCUniversal closed out November with a slate of standout performances that underscored the strength of its marquee programming and live-event dominance. From record-breaking viewership for All Her Fault and the Macy’s Thanksgiving Day Parade to BravoCon’s biggest engagement numbers yet, the company delivered wins across every platform.

• All Her Fault became the most-watched original series launch in Peacock history with 46 million hours. The series has ranked among the Top 5 streaming original seasons in the U.S. each of its first three weeks of availability.
• NBC’s “Macy’s Thanksgiving Day Parade” delivered its biggest audience ever with more than 36 million total viewers across all airings of the special across all platforms and including Telemundo.
• The network’s original linear airing of the parade was the most-watched entertainment telecast on broadcast TV in nearly 7 years. 
• The 2025 Macy’s Thanksgiving Day Parade stands as the #1 entertainment simulstream on Peacock to date based on hours watched.
• NBC’s original airing of the parade stands as the most co-viewed entertainment title for 2025 to date across all of television with 66% co-viewed between parents and children aged 2-17.
• From an ad perspective, viewers of NBC Thanksgiving Day programing were +24% more likely to search for brands than viewers of competitive programming that day. 
• Ads during the parade outperformed competitive TV specials benchmarks across key performance indicators, including greater likeability (+28%), greater message memorability (+19%) and greater brand memorability (+12%).   
• “The National Dog Show” achieved 13.6 million combined viewers on NBC and Peacock, marking a third straight year of growth across both platforms.
• NBC’s November specials account for 4 of the top 5 original entertainment specials among the 18-49 demo for the 2025-26 season, led by the “Macy’s Thanksgiving Day Parade” (#1), “National Dog Show” (#2), “Saturday Night Live Thanksgiving Special” (#4) and “Wicked: One Wonderful Night” (#5).
• The Sunday Night Football Thanksgiving game between the Cincinnati Bengals and Baltimore Ravens drew over 28 million total viewers across all platforms. That ranks it as the most-watched primetime Thanksgiving game on record.
• NBC ranked as the #1 network in November among total viewers and the 18-49 demo across all programs. 
• Beyond the 30,000 attendees at the event itself in Las Vegas, BravoCon 2025 content generated 419 million cross-platform engagements across Bravo linear, Peacock and other digital/social platforms, standing as the event’s best-ever results.