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This past year marked extraordinary milestones across the NBCUniversal portfolio. The grand opening of Universal Epic Universe, the 50th anniversary of Saturday Night Live, the biggest BravoCon to date, major box office successes with Jurassic World Rebirth and the live action adaptation of How to Train Your Dragon, the premiere of hit shows…
Universal Kids Resort in Frisco, TX
Universal Kids Resort is an all-new theme park that inspires the unbridled creativity of kids through play, discovery and imagination in a way that engages the whole family. Opening 2026 in Frisco, Texas, this first-of-a-kind resort is specifically designed and developed for families with young children.
Universal Kids Resort…
To date, the company has seen double the spend from advertisers since the 2022 FIFA World Cup with more digital participation from brands, a diversified client base, and greater sponsorship activations.
,NBCUniversal and Telemundo have also secured the largest deals in Spanish-Language history with key marketing partners including Anheuser-Busch, AT&T, Bank of…
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026™, will deliver comprehensive, all-day coverage of the FIFA World Cup 2026™ Final Draw live from…
NBC will once again pull back the Emerald curtain for a special encore presentation of “Wicked: One Wonderful Night” on Dec. 31 at 8 p.m. ET/PT. This once-in-a-lifetime musical event is a thrillifying celebration of the cinematic release of…
The holiday season begins with one of America's most cherished traditions – 99th Macy's Thanksgiving Day Parade, airing live on NBC and Peacock Thursday, Nov. 27 at 8:30 a.m. in all time zones. Hosted by TODAY's Savannah Guthrie, Hoda Kotb, and Al Roker, the Emmy Award-winning telecast will feature show-stopping performances, larger-than-life character balloons, dazzling…
Ahead of the most wonderful time of the year, NBCUniversal announced dynamic new partnerships with several of the nation’s top brands and new shoppable ad innovations to kick off the holiday season. From beloved holiday specials like …
NBCUniversal teams across Film Marketing, Franchise Management, Global Partnerships, and Universal Products & Experiences have once again joined forces to deliver one of the most ambitious and emotionally resonant global marketing campaigns ever launched. Building on the success and learnings of the first Wicked campaign, the Wicked: For Good campaign used that proven…
Education Through Music (ETM) and NBCUniversal announced today the release of a new Public Service Announcement (PSA) that will air on the networks and digital platforms of Comcast NBCUniversal in donated media inventory ahead of the November 21 theatrical release of Universal Pictures’ Wicked: For Good, the epic conclusion to the global cinematic phenomenon. ETM and NBCUniversal have…
The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today announced a new U.S. vs. World format for the 2026 NBA All-Star Game. NBC/Peacock will present the league’s annual midseason showcase on Sunday, Feb. 15 at 5 p.m. ET…