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Kelly Campbell

Kelly Campbell

President, Peacock and Direct-to-Consumer, NBCUniversal

As President of Peacock and Direct-to-Consumer, Kelly Campbell is responsible for growing and elevating NBCUniversal’s streaming business and spearheading go-forward strategy for the platform.  

Campbell oversees all facets of Peacock’s business, fostering a culture of ambition and collaboration to deliver a best-in-class entertainment experience to a passionate and growing subscriber base. Under her guidance, Peacock has achieved record growth, emerging as the fastest-growing streaming service in the United States for two consecutive years. Notably, Peacock hosted the most-streamed live event in U.S. media history with the first-ever streaming-exclusive NFL Playoff Game in January of 2024.   

 Prior to joining Peacock in 2021, Campbell was President of Hulu, where she led the SVOD and live-TV streaming businesses, following a role as Hulu’s Chief Marketing Officer. Previously, Campbell spent more than a decade at Google in marketing leadership roles across the Google Ads and Google Cloud businesses.  

Campbell, a graduate of Harvard Business School and Vanderbilt University, currently serves on the Board of Directors of Urban Outfitters Inc.