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Saturday Night Live Announces Presenting Sponsors For its Historic 50th Anniversary Season

Saturday Night Live, NBC’s legendary live sketch comedy show, which first aired in October 1975, will be celebrating its 50th anniversary in 2025.


May 21, 2024

NBCUniversal announced the presenting sponsors for “Saturday Night Live’s” 50th Anniversary Season which will include Allstate, L’Oreal Groupe, T-Mobile, and Volkswagen of America. T-Mobile, who has been a sponsor of “Saturday Night Live” for two consecutive seasons, expands their current partnership for the 50th anniversary. 

Throughout the season, these brands will celebrate generations of comedic talent through curated custom content and experiences across NBCUniversal’s portfolio.   

The network announced May 10 that they will be celebrating the milestone anniversary with "SNL50 Primetime Special," a three-hour show on Sunday, Feb. 16 from 8-11 pm.