NBCUniversal Unveils Rock Studios, a Next-Generation Creative Engine Powering Brand Growth Across Iconic IP and Fandoms

NBCUniversal unveiled Rock Studios, the evolution of its award‑winning in-house creative engine powering the most culturally resonant brand work that connects marketers to the content, creators and moments that matter most. With a portfolio anchored in the world’s most powerful sports, influential entertainment, and cultural properties, Rock Studios transforms media investment into integrated experiences, pairing unmatched reach with cultural relevance to deliver measurable business impact for brands of all sizes.  

ROCK STUDIOS’ EXPANDED CAPABILITIES

With its expanded offerings, Rock Studios provides advertisers creative solutions across four core capabilities: Integrated Sponsorships & Experiences, Custom Creative Solutions, Talent & Creators, and Branded Entertainment. Designed to work independently or together, Rock Studios affords brands flexible and bespoke ways to activate across NBCUniversal’s ecosystem.  

• Through Integrated Sponsorships & Experiences, Rock Studios embeds brands directly into NBCUniversal’s biggest programming, platforms and live events, creating ownable moments inside and around the content audiences already love. These moments can then be extended through cross-platform amplification and retargeting, leveraging NBCUniversal’s advanced technology and real-time measurement capabilities to multiply impact and drive deeper outcomes. 
• Rock Studios’ Custom Creative Solutions offers marketers creative inspired by NBCUniversal’s iconic IP and built for performance with scalable, cross-platform solutions that make premium storytelling more accessible to brands of all sizes. With the solutions spanning everything from industry leading ad innovations to cutting edge commerce capabilities, Rock Studios is helping advertisers create, activate and scale high-impact campaign creative without sacrificing creative ambition.  
• NBCUniversal’s expansive ecosystem is home to some of the most sought-after Talent & Creators in the industry, and Rock Studios provides unprecedented access. The team connects brands with trusted voices audiences are deeply connected to, pairing NBCUniversal talent and creators with white-glove campaign support, scaled distribution and storytelling designed to feel authentic to fandom and culture. 
• With its Branded Entertainment offering, Rock Studios develops original programming and experiences with audience entertainment at the center. The team builds culture-defining content, live experiences and new IP where brands play a meaningful role in the story rather than simply appearing around it.  

• Unilever x BravoCon 2025: Rock Studios’ BravoCon 2025 partnerships with Unilever underscored the power of turning fandom into full-funnel, commerce-driven impact. For Unilever, Rock Studios created a unified, talent-led platform pairing five beauty brands with iconic Bravo talent, generating over 300M cross-platform engagements and driving +49% greater message memorability, alongside measurable gains including +19% lift in ad memorability, +11% increase in organic brand interest, and +9% in both brand favorability and increased household sales. The campaign demonstrated how Rock Studios blends talent, creative, commerce, and fandom to deliver culturally relevant experiences that drive measurable business results.
   
• Milan Cortina 2026 Olympic Winter Games: Delta Airlines x NBCUniversal: Ahead of the Winter Games, Delta partnered with Rock Studios to activate across NBCUniversal’s cross-platform ecosystem - driving fan connection across sports, culture, and entertainment and reinforcing its role as the official airline of Team USA. The partnership delivered measurable impact, with 2x sponsorship association and significant lifts in brand perception, including +19% in recall and +38% in opinion. It also drove meaningful gains across key attributes, from premium perception to relevance with culturally connected audiences.  
• Citi x The Today Show: Citi’s TODAY Concert Series partnership further demonstrates how Rock Studios continues to transform tentpole programming into measurable business impact, delivering nearly 20 hours of on-screen brand exposure across linear, digital and social. By pairing premium content with cross-platform creative and talent integration, the campaign drove significant lifts across the funnel, including +44% in brand favorability, +29% consideration intent and +25% recommendation intent, reinforcing the power of culturally relevant, fan-first storytelling to move both perception and performance for partners.  
• Coffee mate x Love Island: Coffee mate’s partnership with Rock Studios and the Love Island production team for Love Island season 7 underscores the studios’ ability to turn cultural integration into measurable business impact. During Season 7, Coffee mate’s campaign significantly shifted brand perception, delivering 92% favorability and 93% consideration intent, showcasing how Rock Studios’ culturally resonant storytelling can reshape brand perception and drive real-world action.