NBCUniversal Expands Shoppable Entertainment with New Digital Bravo Series “Shop What Happens” Sponsored by Target

Shop What Happens Leverages NBCUniversal’s Extensive Commerce Innovations, Bringing Brands Closer to Fans in Real-Time

June 11, 2026

oday, NBCUniversal announced the launch of Shop What Happens, a first-of-its-kind shoppable Bravo digital series sponsored exclusively by Target the series’ inaugural retail partner. Inspired by Bravo's beloved Watch What Happens Live with Andy Cohen format, the summer-themed weekly series transforms Bravo fandom into real-time shopping action, bringing Bravolebrities, including Cynthia Bailey, Ariana Biermann, Lindsay Hubbard, Michelle Saniei, and Nia Sanchez, together with host Daryn Carp for candid conversations, playful games and cultural commentary spanning fashion, entertaining, beauty, travel, swim and seasonal trends – delivering an engaging way for audiences to discover and shop curated Target products featuring stylish, trend-forward finds inspired by the Bravo moments and summer trends they love.

Built for today’s multi-platform viewing habits, the series lives across Peacock, YouTube, TikTok and clips on Instagram, with an immersive shopping experience that moves viewers seamlessly from inspiration to purchase. On the Peacock mobile app and TikTok, content is optimized in a vertical video format designed for mobile-first discovery and engagement. QR codes enable seamless shopping directly from Peacock on living room devices, while text-to-shop and click-to-shop functionality allow fans to instantly shop the featured Target items they see across the Peacock mobile app, YouTube, TikTok and Instagram.

“Hosting Shop What Happens is really about bringing Bravo fans closer to the moments they already love, in a way that feels fun and interactive. I love that it’s all centered around conversation, games and culture happening in the moment, and fans can jump in and be part of it as it unfolds.”

– Daryn Carp, Entertainment Correspondent and Host, Shop What Happens

“The Bravo fans are some of the most passionate people ever and have supported me since I have been part of the Bravo family for the last ten years. They follow my journey all year round even when one of my shows isn’t currently on the air,” said Lindsay Hubbard, Cast Member, Summer House and In The City “Shop What Happens is a perfect example of extending the Bravo universe and it’s exciting to be part of a project that heightens everyone’s experience”

“At Target, we're continually finding new ways to meet guests where they are, delivering inspiring experiences that make it easy to discover what's trending. Shop What Happens brings together the cultural conversations audiences are already following with the stylish, affordable products they love from Target. By combining trend-forward curation, entertaining content and seamless shopping, we're making it easier than ever for guests to discover products and trends in a way that feels fun, inspiring and uniquely Target."

– Michelle Mesenburg, Chief Brand Officer, Target

“For a century, NBCUniversal has understood that must-see storytelling captures attention and drives action,” said Karen Kovacs, President, Advertising and Partnerships, NBCUniversal. “Launching Shop What Happens reflects that belief, expanding what’s possible when premium content, fandom and commerce come together. In partnership with Target, we’re continuing to push the boundaries of shoppable entertainment, meeting audiences where they are and inviting them to engage, explore and shop.”

Fans can catch new episodes every Sunday for five consecutive weeks beginning June 14 streaming on Peacock, YouTube and TikTok.

The launch of “Shop What Happens” builds on NBCUniversal’s longstanding leadership in commerce innovation. As the first media company to bring ShoppableTV to market, NBCUniversal continues to deliver cutting-edge solutions that inspire viewers and enable seamless conversion for brands. To date, NBCUniversal’s commerce business has driven strong demand and measurable impact across brands of all sizes, collapsing the purchase funnel with a +378% increase in engagement when storytelling, IP and talent are leveraged, and +60% year-over-year purchase growth.

Launching this season:

#101 Summer Fashion: Sunday, June 14

Summer House and In The City’s Lindsay Hubbard weighs in on this summer's must-have fashion finds, favorite picks and personal style insights.

#102 Summer Hosting: Sunday, June 21

The Real Housewives of Atlanta’s Cynthia Bailey explores the essentials for the perfect summer party from effortless summer entertaining must-haves to seasonal favorites.

#103 Travel & Swim: Sunday, June 28

The Valley’s Michelle Saniei unpacks beach accessories and vacation-ready favorites, from poolside staples to travel-friendly finds perfect for summer adventures.

#104 Beauty: Sunday, July 5

Next Gen NYC’s Ariana Biermann spills her take on the beauty trends, glam essentials and self-care must-haves everyone is talking about for the best sun-kissed glow.