The Five Star Weekend is the Perfect Recipe For Brand Partners Summering Along the Coast

NBCUniversal announced its brand partnership lineup for The Five Star Weekend, Peacock’s highly anticipated scripted original based on the beloved novel by #1 New York Times bestselling author, Elin Hilderbrand. The series premieres July 9th on Peacock, with all eight episodes available at launch.

For the first time, On the Rocks™ Bartender Created Cocktails will become the first brand to enter an integrated partnership with a Peacock podcast. "The Five Star Weekend Official Podcast," hosted by Hilderbrand herself, will debut its first two episodes in tandem with the series launch on Thursday, July 9. Through sponsored "Book Talk" segments, Hilderbrand will answer questions from book clubs and fans across the country, bringing audiences closer to the coast of Nantucket. The USG Audio produced podcast will be a total of eight episodes and release two episodes a week on Thursdays during the month of July.

The Recipe for a Five-Star Partnership 

Ingredients

Directions

1. Begin with a strong base. Start with Hilderbrand's novel - a story about friendship, food, and a perfect long weekend that has captivated more than 20 million readers. Bring to Peacock, home to premium storytelling and passionate audiences. Simmer for 8 episodes.
2. Pour in On the Rocks. As the Official Cocktail Partner, On the Rocks is thoughtfully integrated throughout the fan experience. Through in-show product integration, a first-of-its-kind partnership within a Peacock companion podcast, premium custom content featuring Elin Hilderbrand and D'Arcy Carden produced by NBCUniversal's in-house creative team, Rock Studios, and a branded bar presence at the premiere event - the partnership creates multiple opportunities for audiences to engage with the series beyond the screen, with cocktail in hand.  
3. Garnish with HomeGoods. Inspired by the art of gathering at the heart of The Five Star Weekend, HomeGoods will help bring the series' signature blend of effortless entertaining and coastal sophistication to life at the premiere event. Through thoughtfully designed spaces, influencer engagement and talent-driven social storytelling starring Elin Hilderbrand, the brand will shape an experience that transports guests inside the world of Nantucket for a weekend worthy of five stars.
4. Serve immediately. All 8 episodes drop July 9th on Peacock. No waiting for the next course.

“At HomeGoods, we see our stores as more than a place to shop - they’re a destination for discovering pieces that help bring meaningful moments to life,” said Vanessa Crooks, VP Director of Marketing at HomeGoods. “Whether it’s gathering with friends for a memorable weekend or refreshing a space to reflect your personal style, we’re inspired by the ways people create connection at home. That’s why we’re excited to partner with Peacock on The Five Star Weekend, a series centered on friendship, connection, and meaningful moments. Together, we hope to inspire people to bring those same feelings into their own homes in a way that feels uniquely their own." 

“At On The Rocks, we're always looking for opportunities to bring premium cocktail experiences into the moments and stories consumers are passionate about,” said Daniel May, Senior Director RTD Marketing, Suntory Global Spirits. “Our partnership with The Five Star Weekend is a natural fit, celebrating connection and memorable gatherings among friends. Just as the series inspires audiences to savor meaningful time together, On The Rocks makes it easy to elevate those occasions with bartender-created cocktails crafted with iconic spirits, wherever people choose to gather.”

Peacock’s The Five Star Weekend is centered on Hollis Shaw, a famed cook and best-selling author known for her delicious recipes, impeccable taste, and warm demeanor, who suffers a devastating loss. Unable to move forward, the death starts to expose the cracks in Hollis’s picture-perfect life—her strained marriage, her complicated relationship with her daughter, and her growing pursuit of validation from her fans. In an effort to overcome grief and find herself again, Hollis gets the idea to host a weekend away at her house on Nantucket with three friends from different stages in her life: her childhood, her twenties, thirties, and one surprise fifth star. Set against a luxurious and coastal backdrop, the stars will mature in ways they could never imagine as boundaries are pushed and secrets are exposed. The Five Star Weekend, produced by Universal Global Television, a division of Universal Studio Group, stars Jennifer Garner, D’Arcy Carden, Gemma Chan, Regina Hall, Chloe Sevigny, Harlow Jane, and Timothy Olyphant. Bekah Brunstetter, Sue Naegle, Ali Krug, Minkie Spiro, Jennifer Garner, Merri Howard, Beth Schacter, and Elin Hilderbrand serve as executive producers.