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Empowering Diverse Creatives to Shine 


June 26, 2023

In 2022, we leaned into what we do best — storytelling. NBCUniversal’s Creative Impact Lab launched with the dual mission to broaden access and promote equity in the creative sector, as well as to help shine a light on the important work of our nonprofit partners across a wide range of industries. NBCUniversal has forged partnerships with many creative nonprofits around the country, who employ apprentices from underrepresented communities. We pair these organizations with our existing nonprofit partners who need help telling their stories of positive impact. “By giving students assignments under the mentorship of NBCUniversal employees, they are learning critical skills, broadening their networks and building portfolios,” says Hilary Smith, EVP, Corporate Social Responsibility, NBCUniversal.  

Digital equity partner Per Scholas partnered with the creative agency Youth FX to help tell the story of how they are providing skills training to individuals who are often excluded from tech careers. The filmmaking organization for youth, Reel Works, created a sizzle reel to highlight our partner America On Tech’s work to broaden access to technology careers. The newly formed NBCU Creative Council includes employees from across the company in creative roles who become mentors for young apprentices on Creative Impact Lab projects. 

NBCUniversal is also building partnerships with nonprofits that offer education and training in media and technology for young people who may not otherwise have the opportunity. Our partnership with Urban Arts designs and implements educational programs rooted in the arts and technology for underrepresented students. NBCUniversal’s partnership with Story Pirates brings together teachers, authors, writers, and performers to educate students, fostering their creativity and curiosity. 

To read more about Comcast NBCUniversal’s Creative Impact Lab, commitment to Diversity and Partnerships view our 2023 Impact Report.