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Comcast NBCUniversal and Amazon Announce Distribution Agreements Across Prime Video, Fire TV, Peacock, Universal Pictures Home Entertainment and Xfinity X1

Peacock Premium Plus, the ad-free tier, now available to Prime Video customers as a subscription

Peacock Amazon

August 28, 2025

Comcast NBCUniversal and Amazon today announced new and extended agreements that collectively expand and enhance entertainment options for millions of customers of Prime Video, Peacock, Fire TV, and Xfinity X1. New for Prime Video, customers will be able to access Peacock Premium Plus, the streaming service’s ad-free experience, as a subscription for $16.99 per month and $169.99 per year. The companies also renewed several existing distribution deals that will enable customers to continue to access Peacock on Fire TV; buy and rent films from Universal Pictures Home Entertainment on Prime Video; and watch Prime Video on Xfinity X1 devices. 

“This multi-faceted set of agreements is a testament to our close collaboration with Amazon, delivering significant value across our businesses and expanding exposure of our world-class content. Millions of Amazon customers can continue to enjoy NBCUniversal’s popular shows, films, and live events on Peacock via Fire TV or through Prime Video Subscriptions, or buying or renting on Prime Video, while also accessing Amazon’s premier entertainment on Xfinity X1 — ensuring they can watch what they love, wherever and however they choose.”

— Mike Cavanagh, President of Comcast Corporation

Peacock now on both Prime Video and Fire TV

Starting today, Amazon customers will be able to sign up for Peacock Premium Plus as a subscription for $16.99 per month or $169.99 per year. Premium Plus is Peacock’s ad-free experience, which also offers customers the ability to download certain content for offline viewing and access to live, local NBC channels. Peacock joins Prime Video’s extensive collection of more than 100 subscription options in the U.S., which are available for customers alongside Amazon MGM Original films and series; the world’s leading selection of movies and series to buy or rent; live sports including Thursday Night Football, NBA, WNBA, NASCAR, and NWSL, as well as hundreds of FAST channels. Customers can seamlessly customize their own streaming experience, all directly on Prime Video, with one billing relationship, in one convenient app, available across thousands of devices.

In addition, a new multi-year renewal agreement ensures that  the Peacock app remains available to Fire TV customers in the U.S.

“At Amazon, we are always working to make customers’ lives better every day and these new agreements with Comcast NBCU are fantastic for millions of customers, who are looking for the fastest and easiest way to find all their entertainment and sports in one place. Adding Peacock to our growing list of subscriptions – while renewing our long-standing agreements for Fire TV, Universal Pictures Home Entertainment, and Xfinity X1 – deepens an incredible working relationship with Comcast/NBCU, and we look forward to a future of mutual distribution that benefits our shared customers.” 

— Mike Hopkins, Head of Prime Video and Amazon MGM Studios

Universal Pictures Home Entertainment Releases on Prime Video

Films from Universal Pictures Home Entertainment will continue to be available to buy and rent on Prime Video’s leading TVOD store, as part of an extended agreement. 

Blockbuster fare includes Jurassic World Rebirth and How to Train Your Dragon, as well as the recent animated comedy-adventure The Bad Guys 2, and the highly anticipated theatrical releases Gabby’s Dollhouse, Nobody 2, and Downton Abbey: The Grand Finale.

Prime Video on Comcast’s Xfinity X1 and Xumo

Xfinity TV customers will continue to receive seamless access to Prime Video’s extensive library of premium shows, movies, live sports, subscriptions and FAST channels, directly through Comcast’s Xfinity X1 platform and the Xumo streambox as part of a multi-year renewal. Customers will also be able to continue to search for Prime Video content using Comcast’s Xfinity Voice Remote. Powered by Comcast’s global entertainment platform, which supports tens of millions of devices across the globe, Xfinity X1 combines cutting-edge technology with intuitive design to deliver a seamless, personalized viewing experience that transforms the way customers experience entertainment. With voice control, integrated streaming apps, and innovative features like multiview and enhanced 4K, X1 puts everything customers love in one place and makes it easier than ever to find their favorite programming or discover something new. 

Additionally, Sky, Europe's leading media and entertainment company owned by Comcast, has a multi-year partnership with Prime Video on Sky devices across its footprint in Europe and Sky Sports fans in Germany can now access Sky Deutschland’s premium live sports offering, WOW Live Sports, directly through the Prime Video app as a subscription.

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