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With the conclusion of its regular-season schedule and with the 2026 NBA Playoffs beginning next week, NBC Sports is looking back at some of the innovations, nostalgia, and milestones of its first NBA regular season since the 2001-2002 season.
Below is a recap of NBC Sports’ 2025-26 NBA regular-season coverage:
Innovations
- “On the Bench”…
NBCUniversal Local’s NBC- and Telemundo-owned stations today launched Our 250 (Nuestros 250), a comprehensive multiplatform campaign commemorating the 250th anniversary of the United States' independence. The 100-day celebration culminates on July 4 with NBCUniversal News Group's six hours of exclusive live coverage of Sail4th 250…
NBCUniversal earned 25 Sports Emmy Award nominations for 2025, highlighted by nominations for its coverage of Sunday Night Football, Super Bowl LX, the 151st Kentucky Derby, NBA, and more. For the third consecutive year, NBCUniversal’s NFL…
The First Major League Baseball Broadcast on NBC
In 1939, NBC's experimental television station W2XBS – the precursor to WNBC-TV – aired the first-ever Major League Baseball broadcast, a Cincinnati Reds-Brooklyn Dodgers doubleheader, with Red Barber calling the action and introducing the national pastime to a new medium.
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This February, NBCUniversal brought audiences together around the biggest moments in sports for Legendary February – a single, connected cultural moment spanning the Milan Cortina Winter Olympics, Super Bowl LX, and NBA All-Star Weekend. Across…
NBCUniversal’s presentation of the Milan Cortina Paralympics is off to a historic start, highlighted by the most-watched Winter Paralympics telecast on record as Saturday’s primetime show averaged 1.4 million viewers on NBC and Peacock, according to…
Seen on the Screen is rebranding, now featuring actors as well as creatives in a behind-the-scenes look at upcoming film and television projects from across the industry. This season, Fandango joins Universal Entertainment as an official production partner on the podcast, which originally launched in 2024. Upcoming guests this season include Brie Larson, Halle…
Certified Fresh with a 93% audience score on Rotten Tomatoes, Hamnet streams on March 6 exclusively on Peacock. Directed by two-time Academy Award®-winning director Chloé Zhao, the film tells the untold story behind one of Shakespeare’s most memorable works and celebrates the power of imagination and…
NBC Sports' first Sunday Night Basketball doubleheader delivered strong ratings for the network. The debut of Sunday Night Basketball featured a tipoff Knicks vs. Lakers game drew 4.5 million viewers across NBC, Peacock, and Telemundo[1] – it was the most-watched…