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Reigning NBA MVP Shai Gilgeous-Alexander, Kevin Durant, Stephen Curry, and LeBron James are among the stars who will launch the NBA’s long-awaited return to NBC -- and its debut on Peacock -- on Tuesday, Oct. 21, with an NBA Tip-Off doubleheader. NBC Sports and the NBA announced this news and additional spotlight games this…

Two weeks from today, global megastar Snoop Dogg will make his debut as an NBA game analyst for NBC Sports when Stephen Curry and the Golden State Warriors (14-15) visit James Harden and the LA Clippers (7-21) from Intuit Dome in Los Angeles on Peacock NBA Monday on Monday, Jan. 5, at 10 p.m. ET/7 p.m. PT on Peacock and NBCSN.

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The first thing to know about the NBA's return to NBC and its debut on Peacock is that the talent and innovation that drove pro basketball's most iconic decade are back in action. NBCUniversal has always been an industry leader in creating new ways to bring fans closer to the game, and that…

The NBA returned to NBC and debuted on Peacock in thrilling fashion on Tuesday night with the first "NBA Tip-Off" double overtime game in 20 years and star-studded performances across a pair of Western Conference matchups, delivering the…

The NBA postseason returns to NBC for the first time since 2002 and makes its debut on Peacock this Sunday, April 19, beginning with a star-studded doubleheader featuring two-time NBA All-Star Cade Cunningham and the Eastern Conference's No. 1 seed Detroit Pistons hosting the East's No. 8 seed at 6:30 p.m. ET and two-time NBA All-Star Victor Wembanyama,…

“On the Bench” debuts Oct. 27 for Peacock NBA Monday featuring Cavaliers-Pistons at 7 p.m. ET on Peacock

NBC Sports announced today the debut of “On the Bench,” a production innovation to be used exclusively for games streaming on Peacock NBA Monday that dedicates one analyst to each team and positions that analyst…

In July 2024, NBCUniversal and the NBA announced an 11-year agreement to present NBA and WNBA regular-season and playoff basketball games across numerous platforms beginning with the 2025-26 season. NBC Sports’ 2025-26 NBA slate began with an…

1998 NBA Finals on NBC.

How is NBCUniversal leaning into nostalgia for the NBA to introduce and reintroduce different generations of fans?

NBC Sports celebrates Martin Luther King Jr. Day this Monday with an NBA quadruple header across NBC, Peacock, and NBCSN, as well as a collection of feature stories which explore Dr. King’s impact and connection to the NBA. Throughout the course of the NBA’s first-ever MLK Day quadruple header, coverage will feature four…

Carmelo Anthony, a 10-time NBA All-Star and entrepreneur who has been elected to the Naismith Basketball Hall of Fame Class of 2025, will join NBC Sports as a studio analyst when the NBA returns to NBC and debuts on Peacock this October. The announcement was made earlier today when Anthony was interviewed by Ahmed Fareed at Churchill Downs during NBC Sports’…