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NBC Sports brings fans closer to the action with immersive NBA coverage, but few viewers ever get a chance to see the scale of the production required to bring a playoff game to life.
A recent behind-the-scenes look at NBC Sports’ coverage of the 2026 NBA Western Conference Finals by popular YouTube creator Marques Brownlee…
Roundball Rock, one of the most beloved and iconic theme songs in sports history, will make its long-awaited return to the NBA when NBCUniversal’s 11-year media rights agreement with the association begins this October across NBC and Peacock.
Created by music composer and television and radio personality John Tesh, Roundball Rock became synonymous with…
With the conclusion of its regular-season schedule and with the 2026 NBA Playoffs beginning next week, NBC Sports is looking back at some of the innovations, nostalgia, and milestones of its first NBA regular season since the 2001-2002 season.
Below is a recap of NBC Sports’ 2025-26 NBA regular-season coverage:
Innovations
- “On the Bench”…
The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today announced a new U.S. vs. World format for the 2026 NBA All-Star Game. NBC/Peacock will present the league’s annual midseason showcase on Sunday, Feb. 15 at 5 p.m. ET…
Vince Carter, a member of the Naismith Memorial Basketball Hall of Fame and an eight-time NBA All-Star who is widely considered one of the greatest dunkers in NBA history, will join NBC Sports as a studio analyst when the NBA returns to NBC and debuts on Peacock this October.
Carter played a record 22 seasons in the NBA, spending most of his time with the Toronto Raptors…
Reggie Miller, a member of the Naismith Memorial Basketball Hall of Fame and one of the game’s greatest shooters and clutch performers, will join NBC Sports as a lead game analyst beginning with the 2025-26 season when the NBA returns to NBC and debuts on Peacock this October.
Miller played all 18 seasons of his professional career with the Indiana Pacers and is the team…
Grant Hill, a member of both the Naismith Memorial Basketball Hall of Fame and Collegiate Basketball Hall of Fame, will join NBC Sports’ NBA coverage as a game analyst when the NBA returns to NBC and debuts on Peacock this fall.
Hill’s illustrious 18-season NBA career includes countless accomplishments and accolades: a seven-time NBA All-Star, including four consecutive appearances from…
Three of the hands-down biggest events in all of sports – the Milan Cortina Winter Olympics, Super Bowl LX, and the NBA All-Star Weekend – are all taking place within mere days of each other come February 2026, and they're all coming exclusively to NBC and Peacock. Here's how to watch it all:
,How to watch the Milan Cortina 2026 Olympic Winter Games
NBC…
Jennifer ‘Jenny’ Storms is Chief Marketing Officer, NBCUniversal Television & Streaming. She was promoted to this position in January 2025, leading brand strategy, integrated marketing, media and consumer engagement for all NBCUniversal entertainment content and sports, including content and brand marketing for Peacock. Reporting to NBCUniversal…
As the NBA makes its highly anticipated return to NBC for the 2025–26 season, a new generation of on-air talent is stepping into a legacy built on iconic moments, unforgettable broadcasts, and that unmistakable Roundball Rock theme. We sat down with…