Telemundo Presents Final Production Marketing and Ad Sales Update Ahead of FIFA Women’s World Cup 2023[TM]
July 12, 2023
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, presents final production plan and digital offering for the women’s tournament, including Peacock and the introduction of Telemundo Deportes FAST channel, a unique merch capsule collaboration with Kids of Immigrants and ad sales update.
“Years of preparation have gone into our plans for the Women’s World Cup, and we are excited for fans and the communities we serve to watch and engage with the matches while also connecting with the stories we will tell,” said Eli Velazquez, Executive Vice President of Sports, NBCUniversal Telemundo Enterprises. “These are the best athletes in the sport, and we are eager to showcase their stories and inspire our audience.”
Between live coverage of all 64 matches, shoulder programming, special features and content packages across network shows, Telemundo will produce more than 550 hours of unprecedented coverage around the Women’s World Cup across Telemundo, Peacock, Universo and Telemundo app.
TELEMUNDO ENHANCES THE VIEWING EXPERIENCE WITH EXPANDED STREAMING AND DIGITAL OFFERING
Telemundo will also deliver an enhanced streaming and digital offering with live match coverage, ancillary content, and experiences beyond the games. In addition to all 64 matches streaming live on Peacock, the World Cup Hub on Peacock will surround the FIFA Women’s World Cup 2023™ with on-demand content, full-match replays, and more.
Telemundo also announced that Telemundo Deportes will take over the recently announced Al Dia FAST channel and become available during the tournament starting on July 19. Telemundo Deporteswill feature world-class sports content and supplement the network’s coverage of the Women’s World Cup with five hours of original content as part of the 24/7 programming lineup. Viewers can access the FAST channel via Peacock, Freevee, Samsung TV Plus and Xumo Play.
“On the heels of a massively successful FIFA Men’s World Cup, Telemundo wants to make the Women’s World Cup even bigger and more accessible to audiences across the United States,” said Romina Rosado, Executive Vice President of Hispanic Streaming, NBCUniversal Telemundo Enterprises. “Soccer has a younger and more diverse following, and our streaming offering aims to super serve these fans –wherever and whenever they want it.”
Telemundo will also deliver the most social Women’s World Cup ever this summer with dedicated roaming social media crews onsite across New Zealand and Australia providing live coverage and on-the-ground short-form content throughout the tournament across Telemundo’s platforms:
- YouTube will offer Spanish-language video highlights, including pre-game, in-game, and post-game clips capturing the best of and all major moments of the matches.
- Twitter will feature daily short-form content from across all host cities, video highlights throughout each competition day and behind-the-scenes action.
- Facebook & Instagram will provide match highlights, social-first content from the host countries in stadiums as well as at trainings, team arrivals, warmups and press conferences.
- TikTok will immerse soccer and casual soccer fans into the event by offering short-form content in engaging and unique ways featuring fans on the ground, daily match highlights and behind-the-scenes content.
In addition, all matches will stream live on the Telemundo app, across desktops, mobile devices, tablets, and connected TVs exclusively for authenticated users.
UNPRECEDENTED CROSS CONTINENTAL COVERAGE WITH FOUR ROAMING HOST TEAMS
The cross-continental footprint will support the network’s all-day programming with a team of more than 350 employees across Australia, New Zealand and in the U.S. with Telemundo Center, the company’s state-of-the-art headquarters in Miami, serving as the main hub.
During group stage, Telemundo’s commentary team of more than 20 – including hosts, play-by-play voices, soccer analysts, and guest soccer experts – will be positioned as follows:
AUSTRALIA – Telemundo’s Emmy-nominated sports host Ana Jurka, Emmy-award winning sports journalist Miguel Gurwitz and current forward for Manchester City’s Women's Super League Club and Venezuela's national team Deyna Castellanos, begin their Women’s World Cup tour from Australia. Gurwitz, Jurka and Castellanos will report from stadiums and cover key teams and matches across Brisbane, Melbourne, Perth and Adelaide.
NEW ZEALAND – Lead Premier League Host Carlota Vizmanos and Sports Anchor for Telemundo 48 Carlos Yustis start their journey in Auckland, New Zealand and will then move across Wellington, Dunedin, and Hamilton covering the main storylines around key teams.
The announce team covering ground between both host countries is led by seven-time Emmy award-winner and Chief Soccer Commentator Andres Cantor providing play-by-play with analysis by former Mexican National Team and Chivas player Manuel Sol and professional soccer coach Natalia Astrain, who coached U.S. Under-17 Women's National Team and recently served as analyst for the network in Qatar.
KIDS OF IMMIGRANTS x TELEMUNDO
Telemundo calls upon Kids of Immigrants, the trailblazing Los Angeles-based clothing brand and cultural movement, to celebrate the unique stories of Women's soccer. The collaboration will highlight the influence of female athletes and the growth of Fútbol in America fueled by the Latino community. To kick off with the tournament on July 19, Kids Of Immigrants Creative Director, Debbie Gonzales, brings the story to life with director David Camarena and photographer Thalia Gochez with a short film.
Founded by Daniel Buezo and Weleh Dennis, the brand is a medium to inspire, empower and represent our community with messages like “Spread Love” and “Support Your Friends” plus many more. Today, the network unveiled a collaboration honoring the network’s “La Copa Es Nuestra/The World Cup Is Ours” campaign.
The capsule will include a cap and a tee inspired by the nostalgia of watching soccer on Telemundo and bringing family and friends together. The tee will be available in two color-ways and a cap along with a series of powerful content storylines across platforms as well as activations in promotion of the beautiful game this summer. The apparel will retail at $50 for the tee and $45 for the hat on July 26 exclusively on https://kidsofimmigrants.us/.
AD SALES UPDATE
NBCUniversal and Telemundo are heading into the FIFA Women’s World Cup Australia & New Zealand 2023™coverage with a robust slate of advertising partners elevating the viewing experience for soccer fans across the globe.
The company is teaming up with Presenting Sponsors including – Ford Motor Company’s Pre-Game Show, Volkswagen’s Half-Time Show and Xfinity’s Zona Mixta - which will deliver fans trending topics, highlights and more every weekend. From Primetime updates to custom integrations and more across Telemundo and Peacock, these brands will engage fans on and off the field during this cultural phenomenon.
This success thus far proves the strength of sports and live event programming as well as the opportunities NBCUniversal can offer to brands that reach and engage the US Hispanic consumer while supporting women in sports.
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